Communication is a
begin your workshop or presentation, be sure your participants know what to
expect. They will arrive with some preconceived ideas. Your advance
communication about your presentation needs to be clear to set the
perceptions right so there is
no confusion or disappointment.
Understand EGA of Your
"Customers buy for
their reasons, not yours."
Orvel Ray Wilson
To understand expectations of your
audience better, ask yourself:
What sort of aims would the audience
have in attending my presentation?
Would they be more interested in
short- or long-term implications?
Why would these people be interested
listening to me?
What benefits would they expect to
gain from my presentation?
Would the audience like to be engaged
and involved? What would be the best engagement strategy? What
engagement techniques the audience appreciate most? What if I ask
listeners to discuss concerns or topics with one another or at
tables? What if I set up a demonstration that audience members
participate in? What if I engage them physically by asking them to
raise hands, clap, stand, etc.?
The understand the goals of your audience,
What do they hope to
efforts are they prepared to make in that direction?
What outcome of your presentation
would most appeal to them?
To figure out assumptions of your
audience, ask yourself:
Are they likely to have any
preconceptions about me, my role, my company or my product?
entrepreneurial? Do they like
PLIMAD: Plan, Imagine,
Plan your presentation focusing on
benefits the audience.
‽ What are your objectives?
selling a project idea?
To sell a
‽ What do you want to
say, to whom and