The Five Basic Elements
Source: the quality and credibility of source
Message: what, when and how you say; repeat your key points
Medium: use the right channel to
reach your audience
Public: you must know your
Effect: Did the persuaded audience do what you wanted it to do?
Know The Enemies
By trying to persuade others to do
something differently, you actually ask them to step out their comfort
zone and change their habitual way of doing things...
GE Leadership Effectiveness Survey (LES)
and rational arguments
influence and persuade...
Persuasion: 3+1 Elements
The seeds of persuasion must be planted in a
fertile soil of compatibility with
deep values and
of the persuadee to be able to grow into a tree with delicious fruits.
Aristotle posited that for persuasion to be
truly effective, three elements must be present:
trust, logic, and
emotions. These are the three elements of TALE a persuader must
communicate. Yet, a persuasion effort
will only be effective if the subject of persuasion is
deep values and
guiding principles of the
persuadee. Internal acceptance is
the fourth key element of the TALE of persuasion that makes the first three
elements external to the persuadee work...
Sell Your Ideas to Other Stakeholders
is the art of getting people to do what you want them to do, and to like it."
Great ideas are one thing; getting them into
the minds of others is another. Use various selling techniques to sell your
ideas to others. Remember,
marketing is a battle of perceptions, not ideas. All truth is
relative – what people perceive to be true that is
the truth. Your task is to establish or change your prospect's perceptions,
because if they don't you will not win the battle. The ugly truth is that
you'll get further with a mediocre idea supported by a skillful marketing
campaign than with a great idea alone...
How To Persuade People To Buy from You
Tap into people's dreams, adapt your
value proposition accordingly, and link it to the realization of
their dreams if you want people to buy your products or services...
Socratic questioning is at the heart of critical thinking –
they enhance your critical thinking skills. Socratic questions
challenge accuracy and completeness of
thinking in a way that acts to move people towards their