The Five Basic Elements
Source: the quality and credibility of source
Message: what, when and how you say; repeat your key points
Medium: use the right channel to
reach your audience
Public: you must know your
Effect: Did the persuaded audience do what you wanted it to do?
GE Leadership Effectiveness Survey (LES)
and rational arguments
influence and persuade...
Sell Your Ideas to Other Stakeholders
is the art of getting people to do what you want them to do, and to like it."
Great ideas are one thing; getting them into
the minds of others is another. Use various selling techniques to sell your
ideas to others. Remember,
marketing is a battle of perceptions, not ideas. All truth is
relative – what people perceive to be true that is
the truth. Your task is to establish or change your prospect's perceptions,
because if they don't you will not win the battle. The ugly truth is that
you'll get further with a mediocre idea supported by a skillful marketing
campaign than with a great idea alone...
How To Persuade People To Buy from You
Tap into people's dreams, adapt your
value proposition accordingly, and link it to the realization of
their dreams if you want people to buy your products or services.
Socratic questioning is at the heart of critical thinking –
they enhance your critical thinking skills. Socratic questions
challenge accuracy and completeness of
thinking in a way that acts to move people towards their