Customer

Winning Customers

The 22 Immutable Laws of Marketing

Understand the Market Laws and Build Powerful  Download PowerPoint presentation, pdf e-book Marketing Strategies

Business e-Coach   Success 360   Emfographics

 Vadim Kotelnikov, founder of 1000ventures - personal logo   Kore 10 Tips   One World, One Way, icon, logo 

 

Enriched executive summary of
The 22 Immutable Laws of Marketing, Al Ries and Jack Trout

Customer Success 360 Download PowerPoint presentation, pdf e-book

 

1

Leadership

It's better to be the first than it is to be better.  >>>

 

 

Differentiation Strategies

   

 

 

  Social Media Marketing: 10 Tips

 

 

2

Category

If you can't be first in a category, change the nature of the category or set up a new category you can be first in.  >>>

3

Ladder

The strategy to use depends on which rung you occupy on the ladder.  >>>

4

Duality

In the long run, every market becomes a two-horse race.  >>>

5

The Mind and Perception

Marketing Download PowerPoint presentation, pdf e-book is not a battle of products,
it's a battle of
perceptions; and sometimes it's better to be first in the mind than to be first in the marketplace.  >>>

6

Focus

The most powerful concept in marketing, is owning a word in the prospect's mind.

7

Extension

There's an irresistible pressure to extend the equity of the brand.

8

Exclusivity and Superiority

Owning a superior position in the customer's mind is vital; marketing is a continuous search for exclusivity.

9

Division

Over time, a category will divide and become two or more categories.

10

The Heart (Emotion)

Marketing strategies without emotion will not work.

11

Attributes

When you have to focus on attributes, for every one of them, there is an opposite and effective attribute.

12

Candor

When you admit a negative, the prospect will give you a positive.

13

Sacrifice

You have to give something up in order to get something.

14

Success

Success often leads to arrogance, and arrogance to failure.

15

Failure

Failure is to be expected and accepted.

16

Unpredictability

Unless you write your competitors' plans, you can't predict the future.

17

Hype

The situation is often the opposite of the way it appears in the press.

18

Acceleration

Successful programs are not built on fads, they're built on trends.

19

Perspective

Marketing effects take place over an extended period of time.

20

The Opposite

If you are shooting for second place, your strategy is determined by the leader.

21

Origin

Where brands come from is often more important than how good they are.

22

Resources

Without adequate funding and expertise an idea won't get off the ground, and a brand cannot be built.