Vadim Kotelnikov    

Freedom to Fail Forward    Case Studies  Slide Show

The Highway to Success in Experimentation and Innovation


Business e-Coach     





9 Signs of a Losing Organization

  • Discouraging Culture: lack of trust; blame culture; focus on problems, not opportunities; diversity is not celebrated; failures are not tolerated... More

The Jazz of Innovation

11 Practice Tips

  1. Allow freedom to fail. Failure provides a great learning opportunity and should be viewed as a very lifeblood of success. Learn from failures, regroup, and start again more intelligently... More

Developing The Fast-Paced Flexible Culture

By: Michael Dell

  • Encourage people to take risk. Do your best to make sure that people aren't afraid of the possibility of failure, do a lot of experiments and learn from failures... More

Inspirational Leadership

10 Roles


5 Strategies for Creating a Culture for Innovation

Customer-driven Innovation

7 Practice Tips

  • Involve everyone, require every person, regardless of their position, to spend time on customer contact and services activities. Ask all your employee to get on board with customer-driven innovation. Encourage experimentation and risk taking... More

Turning Failures To Opportunities

3 Steps

  • Get rid of all negative emotions – and learn: There is no failure, only feedback!... More

Liberate Employees from the Fear of Trying New Things

Guiding Principles

  • Take risks. Don't play it safe

  • Make mistakes. Don't try to avoid them... More

Innovation Practice Tips


  • Break rules and "fail forward" so that change is part of the culture, and little setback is experienced... More

29 Obstacles To Innovation

  • Risk aversion (i.e. punishment for "failure")... More


Failure as a Primary Vehicle for Success

"Real motivation comes from within.
People have to be given the freedom to succeed or fail."
~ Gordon Forward

Making mistakes is essential to innovation Download PowerPoint presentation, pdf e-book and organizational growth, as long as systems are developed to avoid making the same mistake twice.

Inspiring People: 4 Strategies

Freedom to fail means a freedom to explore, venture, experiment and succeed in uncharted territory.

Noble failure provides a great learning opportunity and should be viewed as a very lifeblood of success. "If you give people freedom to innovate, the freedom to experiment, the freedom to succeed, then you must also give them the freedom to fail. According to Deepak Seethi of AT&T, the organization of tomorrow will demand mistakes and failures. It is only by trying lots of initiatives that we can improve our chances that one of them will be a star."

The more you fail, the more you succeed. You learn from taking action, from your mistakes, from feedback, from getting going. As Alfred P. Sloan, the man who made General Motors the largest and most successful and profitable industrial enterprise in the world, puts it: "Life itself is a process of trial and error... And those people who make no mistakes are those who make nothing."

All you do by not letting your people fail is postpone the growth of your business. Why? Because:

"Success comes from good judgment. Good judgment comes from experience
And experience, often, comes from bad judgment!"
~ Tony Robbins

Noble Failure vs. Stupid Failure

Charles Schwab is a world's leading financial services firm. The company revolutionized the way stocks are bought and sold. David Pottruck, a former CEO of Charles Schwab, says: "The idea that failure is okay is ridiculous. I am not going to go around the company and reward someone for failing. But here at Schwab we differentiate between noble failure and stupid failure."... More


How To Prevent Innovation (Humorous Tips)

  • Don't give your people freedom to fail... More

Inspiring Corporate Culture: 5 Elements

Inspirational Business Plan: Successful Innovation

Brief History: "I have not failed 700 times. I have not failed once. I have succeeded in proving those 700 ways will not work. When I have eliminated the ways that will not work, I will find the way that will work." Thomas Edison... More

Balanced Organization: 5 Basic Elements

Empowered Employees (Metal):

  • Innovators have freedom to experiment, fail, and begin again more intelligently... More

Innovation-friendly Organization

Creating a Culture for Innovation

By: Soren Kaplan

Once existing informal communications are understood, it becomes possible to identify opportunities for reinforcing positive messages and overcoming those that impede innovation. This includes creating new stories, symbols and rituals that establish a fresh dialog and that promote values, norms and assumptions more consistent with a culture of innovation. For example, one company interested in addressing a serious deficiency in risk taking established a “Golden Turkey Award” that was given quarterly, with a light-hearted yet serious spirit, to the individual or team with the greatest “innovation failure.” Given publicly by the CEO, the award became a symbol of the importance of accepting and proactively learning from failure as an essential element of the innovation process... More

The JAZZ of INNOVATION (Ten3 Mini-course)


Principles for Driving Growth Through Innovation...

Diverse Routes to Innovation...

Leading Innovation...

Five Steps to Powerful Team Building...

The Power of Taking a Different View...

Entrepreneurial Action - the Engine of Innovation...



Albert Einstein quotes

Anyone who has never made a mistake has never tried anything new.

Albert Einstein

Thomas Edison advice quotes invention discovery

I have not failed 700 times. I have succeeded in proving those 700 ways will not work to find the way that will work.

Thomas Edison

Oscar Wilde humorous quotes

An idea that is not dangerous is unworthy of being called an idea at all.

Oscar Wilde

Michael Dell advice

To encourage people to innovate more,
you have to make it safe for them to fail.  >>>

Michael Dell

Dell Inc.

Akio Morita advice quotes Sony

Don’t be afraid to make a mistake. But make sure you don’t make the same mistake twice.

Akio Morita


Vadim Kotelnikov advice quotes

In radical innovation, every step forward is a step into terra incognita where failures are teachers and opportunities are guides

Vadim Kotelnikov




  1. "The Power of Failure", Charles C. Manz

  2. "Lateral Thinking Skills", Paul Sloane

  3. "Fall in Love With Your Company", Jim Harris

  4. "Inspiring Innovation", Ellen Peebles, Harvard Business Review on The Innovative Enterprise

  5. "Extreme Management", Mark Stevens

  6. "Coaching and Failure," Richard Winfield, Brefi Group Limited



The Jazz of Innovation





Managing Radical Innovation