Cultural Change as a
generally represents the norms, assumptions,
shared values, and artifacts within a firm. Establishing the culture of innovation requires
a broad and sustained effort. Though changing a
company's culture is
never easy, with the
cultures can be reshaped and amazing results can accrue.
from Jack Welch
attitude of relentless growth is what
enables an organization and its people to achieve their goals. The spirit of
relentless growth keeps fresh ideas flowing and reinvigorates your company. Thus, "the primary challenge facing
is to institutionalize an environment where every decision and direction can
be constantly and safely reassessed."3
Customer-driven Innovation: 7 Practice Tips
Ingrain customer-driven innovation in your corporate
culture and operations so deeply that is becomes a part of
DNA of your company...
"If you have a
yes-man in your organization, one of you is redundant."
Questions are critical to
Questions make you think about new ways of doing things. Exploration
of possibilities, discoveries, innovation, and progress start with
challenging assumptions, asking searching
“Why?” and “What
if?” questions, and plying “What if” scenarios.
4 WHYs of True Success
Motivate Every Employee
Every person has a greater potential than they are exhibiting, and as an
inspirational leader, it's your responsibility to
maximize their potential and
and the results of each member of your
team. As a
new manager, you have great influence on
motivation. With the right set of techniques you can affect your
employees' behaviors right now...
Harness the Power Diversity
background, experience and
perception enhance the
It was by taking a
different view of a traditional business that major innovations were
achieved. To find a better
creative solution to the current practice, force yourself to
reframe the problem, to
break down its components and assemble them in a different way...
diversities. People with different
cultural, educational, scientific, and business
backgrounds will bring
different frames of reference to a
problem and can
spark an exciting and dynamic
cross-pollination of ideas...
Experimentation: "Ready-Fire-Aim" Culture
Tom Peters talks about going for “ready,
fire, aim” as a better approach than “ready, aim, fire.” Don't
take too long
procrastinating rather than just getting on with it and
failures as learning opportunities. Without action, you cannot know
whether or not what you are thinking about will actually work.
Sounding smart should not substitute for
doing something smart. Actions count more than elegant concepts and plans.
The Magic of
a corporate culture of “fire” rather than “aim” to send out strong messages
about the value of action rather than talk and instill confidence in your
The Virtuous Circle of
Freedom To Fail
Making mistakes is essential to innovation and
organizational growth, as long as systems are developed to avoid making the
same mistake twice.
Freedom to fail
means a freedom to explore, venture,
and succeed in uncharted territory....
The Fun Factor
Do you really want to learn
innovation and know what is deep
inside, at the core of successful innovation ecosystems like
Silicon Valley? "The truth is ... it's a ball! Hard work combined with
hard play – at every level, from executive down and
back up again."1 People don't only work hard, but also have
a lot of fun at the same time. And they are not just
having fun, but planning it and making it part of their culture. This is
the spirit that truly enables relentless innovation and creates
The Jazz of Innovation:
11 Guiding Principles