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Corporate Culture Defined
A
corporate culture
generally represents the norms, assumptions,
shared values,
and artifacts within a firm.
Balanced Organization:
5 Basic Elements
Empowered
Employees (Metal):
Freedom To Fail
Cultural Change – a
Sustained Effort
Establishing
the culture of innovation requires a broad and sustained effort. Though
changing a
company's culture
is never easy, with the
right leadership,
cultures can be reshaped and amazing results can accrue.
Establishing an
attitude of relentless growth is what
enables an organization and its people to achieve their goals. The spirit of
relentless growth keeps fresh ideas flowing and reinvigorates your company.
Thus, "the primary challenge facing
market
leaders
is to institutionalize an environment where every decision and direction can
be constantly and safely reassessed."3
Humorous Business Plan:
How To Succeed In
Innovation
Growth
Risk: "The more you
measure and
motivate based on innovation, the less likely you will have a truly
innovative culture."
– Stephen Shapiro...
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10 Commandments of Innovation
Inspirational Business Plan:
Successful Innovation
Development Risks:
"The things we fear most in
organizations
– fluctuations, disturbances, imbalances – are the primary sources of
creativity."
– Margaret Wheatley...
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9 Signs of a Losing Organization
Creating a Culture for
Innovation
By: Soren Kaplan
Virtually all companies recognize
intellectually that
innovation and culture are both
important to success. Yet few have explicitly defined strategies for
linking and
influencing culture and innovation to achieve specific business
goals. Most companies have default innovation cultures in which various
values, norms, assumptions and beliefs all compete for influence over
employees’ actual behavior. The dominant ones that win out ultimately
shape the culture.
The question for leaders today isn’t if
culture is important for success but how culture can drive successful
innovation – and what, specifically, leaders can do to influence the
kind of culture that leads to behavior that’s truly innovative...
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The Fun Factor
Do you really want to learn
innovation and know what is deep
inside, at the core of successful innovation ecosystems like
Silicon Valley? "The truth is ... it's a ball! Hard work combined with
hard play - at every level, from executive down and back up again."1
People don't only work hard, but also have a lot of fun at the same time.
And they are not just having fun, but
planning it and making it part of their culture. This is the spirit that
truly enables relentless innovation and creates innovation-adept culture.
3 Strategies of Market Leaders
Success is 99% Failure
"If you are not
failing,
you won't succeed. If you can't succeed, you can't grow," said Robert Wood
Johnson, former chairman of Johnson & Johnson.
Failure as a Stepping Stone To Success
"Companies with a high awareness
of culture's importance to
innovation
have visible, tangible, and frequently humorous reminders that it's okay to
take risk - that a person won't be beheaded for sincere attempts that fail."4
Noble Failure
Punishing for falling short of a
stretch goals
is counterproductive. "If the company aimed at 15 and made 12, celebrate.
What's critical is setting the performance bar high enough; otherwise, it's
impossible to find out what people can do," says
Jack Welch,
the former legendary CEO of
General Electric (GE).
The Seven Dimensions of
Strategic Innovation
The
Strategic Innovation framework weaves together seven dimensions to
produce a range of outcomes that drive growth.
A company's
Organizational Readiness may drive or
inhibit its ability to act upon and
implement new ideas
and
strategies,
and to successfully manage operational, political,
cultural and financial demands that will follow...
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"Ready-Fire-Aim" Culture
Tom Peters talks about going for “ready,
fire, aim” as a better approach than “ready, aim, fire.” Don't
take too long procrastinating rather than just getting on with it and
treating
failures as learning opportunities. Without action, you cannot know
whether or not what you are thinking about will actually work.
Sounding smart should not substitute for doing
something smart. Actions count more than elegant concepts and plans. Create
a
corporate culture of
“fire” rather than “aim” to send out strong messages about the value of
action rather than talk and instill confidence in your people.8...
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Case
in Point
GE
Jack Welch's
goal was to make GE "the world's most competitive enterprise." He knew that the
the current business environment requires an energized, energizing leader:
"You've got to be live action all day. And you've got to be able to
energize others.
Your cannot be this thoughtful, in-the-corner-office guru. You cannot be a
moderate, balanced, thoughtful, careful articulator of policy. You've got to be
on the lunatic fringe."6
Welch urged everybody to
stretch.
Stretch targets energize. "We have found that by reaching for what
appears to be the impossible, we often actually do the impossible; and even
when we don't quite make it, we inevitably wind up doing much better than we
would have done."
25 Lessons from Jack Welch
Strategies for Building a
Growth Culture...
Creative Chaos
Environment...
Improving Your Firm's
Culture for Greater Innovation Effectiveness...
Do You Want To Change the
Culture? Be Specific!...
Motivating Every Employee...
Make Everybody a Team Player...
Managing Innovation by Cross-functional Teams...
Principles for Driving Growth Through Innovation...
Value Innovation...
Harnessing the Power of Diversity...
Cross-pollination of Ideas...
Organizational Innovation...
Entrepreneurial Action – the Engine of Innovation...
Case in Point
Corning's
Discovery Center – Culture of Innovation...
Case in Point
Dell
Inc.
– Questioning Everything...
Case in Point
Procter &
Gamble (P&G) – Making Innovation the Norm...
Case in Point
IDEO
and their Hot Studio System...
Case in Point
HP...
Case in Point
Silicon
Valley Firms...
Case in Point
GE...
Case in Point
Lessons
from Jack Welch: Get Less Formal...
Case in Point
BP...
Case in Point
Google...
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