Sustainable Innovation Organization:

Innovation System

Innovation Culture

Creating a Culture for Innovation – Aligning Corporate Culture With Innovation Objectives

By: Vadim Kotelnikov

Founder, Ten3 Business e-Coach Inspiration and Innovation Unlimited!




"If you have a yes-man in your organization, one of you is redundant." Colin Powell



29 Obstacles To Innovation

10 Ways To Murder Creativity

  1. Ask for a 200-page document to justify every new idea... More

Leading Innovation Innovation Metrics Innovation Process Strategic Alignment Innovation System Ten3 Business e-Coach for High-Growth Firms (at Organization & People Innovation-adept Culture Corporate Innovation Management System

Steve Jobs' 12 Rules of Success

  1. Innovate. Innovation distinguishes a leader from a follower. Hire people who want to make the best things in the world. You need a very product-oriented culture, even in a technology company. Lots of companies have tons of great engineers and smart people. But ultimately, there needs to be some gravitational force that pulls it all together... More

5 Strategies for Creating a Culture for Innovation

Transform Your Business into an Innovative and Creative Culture

The Jazz of Innovation: 11 Practice Tips


Creating a Sustainable Culture of Innovation

An 8-Step Process

  • Stake and Prepare the Ground: Ask middle managers what they can do to establish a culture of innovation... More

Strategies for Building a Growth Culture

Inspirational Leadership

10 Roles

5 Strategies for Creating a Culture of Questioning

Culture for Innovation: INSPIRING CORPORATE CULTURE (Ten3 Mini-course - 60 slides)

Organizing for Innovation: Three Aspects

  1. Corporate Culture

  2. Business Processes

  3. Organizational Structure... More


Customer-driven Innovation

7 Practice Tips

  • Ingrain customer-driven innovation in your corporate culture and operations so deeply that is becomes a part of DNA of your company.... More

Yin-Yang of Value Innovation

6 Innovation Practice Tips


  • Break rules and "fail forward" so that change is part of the culture, and little setback is experienced... More

Trend Spotting Tips

By IDEO – a World Leading Product Design Company

Creative Leadership DOs and DON'Ts

Corporate Culture Defined

A corporate culture generally represents the norms, assumptions, shared values, and artifacts within a firm.


Balanced Organization: 5 Basic Elements

Empowered Employees (Metal):

Freedom To Fail

Cultural Change – a Sustained Effort

Establishing the culture of innovation requires a broad and sustained effort. Though changing a company's culture is never easy, with the right leadership, cultures can be reshaped and amazing results can accrue. Establishing an attitude of relentless growth is what enables an organization and its people to achieve their goals. The spirit of relentless growth keeps fresh ideas flowing and reinvigorates your company. Thus, "the primary challenge facing market leaders is to institutionalize an environment where every decision and direction can be constantly and safely reassessed."3

Humorous Business Plan: How To Succeed In Innovation

Growth Risk: "The more you measure and motivate based on innovation, the less likely you will have a truly innovative culture." – Stephen Shapiro... More

10 Commandments of Innovation

Inspirational Business Plan: Successful Innovation


Development Risks: "The things we fear most in organizations – fluctuations, disturbances, imbalances – are the primary sources of creativity." – Margaret Wheatley... More

9 Signs of a Losing Organization

Creating a Culture for Innovation

By: Soren Kaplan

Virtually all companies recognize intellectually that innovation and culture are both important to success. Yet few have explicitly defined strategies for linking and influencing culture and innovation to achieve specific business goals. Most companies have default innovation cultures in which various values, norms, assumptions and beliefs all compete for influence over employees’ actual behavior. The dominant ones that win out ultimately shape the culture.

The question for leaders today isn’t if culture is important for success but how culture can drive successful innovation – and what, specifically, leaders can do to influence the kind of culture that leads to behavior that’s truly innovative... More

The Fun Factor

Do you really want to learn innovation and know what is deep inside, at the core of successful innovation ecosystems like Silicon Valley? "The truth is ... it's a ball! Hard work combined with hard play - at every level, from executive down and back up again."1  People don't only work hard, but also have a lot of fun at the same time. And they are not just having fun, but planning it and making it part of their culture. This is the spirit that truly enables relentless innovation and creates innovation-adept culture.

3 Strategies of Market Leaders

Success is 99% Failure

"If you are not failing, you won't succeed. If you can't succeed, you can't grow," said Robert Wood Johnson, former chairman of Johnson & Johnson.

Failure as a Stepping Stone To Success

"Companies with a high awareness of culture's importance to innovation have visible, tangible, and frequently humorous reminders that it's okay to take risk - that a person won't be beheaded for sincere attempts that fail."4

Noble Failure


Punishing for falling short of a stretch goals is counterproductive. "If the company aimed at 15 and made 12, celebrate. What's critical is setting the performance bar high enough; otherwise, it's impossible to find out what people can do," says Jack Welch, the former legendary CEO of General Electric (GE).

The Seven Dimensions of Strategic Innovation

The Strategic Innovation framework weaves together seven dimensions to produce a range of outcomes that drive growth.

A company's Organizational Readiness may drive or inhibit its ability to act upon and implement new ideas and strategies, and to successfully manage operational, political, cultural and financial demands that will follow... More

"Ready-Fire-Aim" Culture

Tom Peters talks about going for “ready, fire, aim” as a better approach than “ready, aim, fire.” Don't  take too long procrastinating rather than just getting on with it and treating failures as learning opportunities. Without action, you cannot know whether or not what you are thinking about will actually work.

Sounding smart should not substitute for doing something smart. Actions count more than elegant concepts and plans. Create a corporate culture of “fire” rather than “aim” to send out strong messages about the value of action rather than talk and instill confidence in your people.8... More

 Case in Point  GE

Jack Welch's goal was to make GE "the world's most competitive enterprise." He knew that the the current business environment requires an energized, energizing leader: "You've got to be live action all day. And you've got to be able to energize others. Your cannot be this thoughtful, in-the-corner-office guru. You cannot be a moderate, balanced, thoughtful, careful articulator of policy. You've got to be on the lunatic fringe."6

Welch urged everybody to stretch. Stretch targets energize.  "We have found that by reaching for what appears to be the impossible, we often actually do the impossible; and even when we don't quite make it, we inevitably wind up doing much better than we would have done."

25 Lessons from Jack Welch

 Discover much more in the


Strategies for Building a Growth Culture...

Creative Chaos Environment...

Improving Your Firm's Culture for Greater Innovation Effectiveness...

Do You Want To Change the Culture? Be Specific!...

Motivating Every Employee...

Make Everybody a Team Player...

Managing Innovation by Cross-functional Teams...

Principles for Driving Growth Through Innovation...

Value Innovation...

Harnessing the Power of Diversity...

Cross-pollination of Ideas...

Organizational Innovation...

Entrepreneurial Action – the Engine of Innovation...

 Case in Point  Corning's Discovery Center – Culture of Innovation...

 Case in Point  Dell Inc. – Questioning Everything...

 Case in Point  Procter & Gamble (P&G) – Making Innovation the Norm...

 Case in Point  IDEO and their Hot Studio System...

 Case in Point  HP...

 Case in Point  Silicon Valley Firms...

 Case in Point  GE...

 Case in Point  Lessons from Jack Welch: Get Less Formal...

 Case in Point  BP...

 Case in Point  Google...


  1. Inspiring Corporate Culture, Vadim Kotelnikov

  2. Smart Innovation, Vadim Kotelnikov

  3. 3 Strategies of Market Leaders, Vadim Kotelnikov

  4. Inspired Team, Vadim Kotelnikov