Success depends on both
what you do and
how you do it.
There are
specific elements
that help you and your company to be more innovative. But it's not a matter
of simply following directions. "The 'secret formula' is actually not very
formulaic. It's blend of
culture, methodologies, infrastructure, and work practices," says Tom
Kelly from
IDEO.
Innovative Organization and People
Cross-functional Innovation Teams
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