Describe the situation and
Help people to understand the problem to be solved and clarify the
Focus on productive objectives and keep group on
Encourage everyone to contribute. Control dominating participants.
diversity. Use different techniques to draw ideas from
Build on each other. Let others' ideas take you somewhere else.
and improve upon ideas.
Go crazy. Sometimes the wildest ideas lead to great ones. The wilder
the ideas the better Step out of your shoes to surface new insights.
("What if you were a cat, or a film scenario writer – how would you
solve the problem?"). Encourage
Don't overlook the obvious –
solution is sometimes the best.
No ideas are bad ideas.
ideas are good ideas. (Actually, a minority opinion offered during
group decision making often stimulates more
innovative solutions to a problem).
Don't fear repetitions.
moments you see with different eyes. During discussion afterwards
the duplicate ideas you may find them different or they may trigger
a different response at a different time.
stop and discuss.
Go for quantity, not
quality. Keep the momentum going.
Record and display each
Make sure each idea is
complete – don't use one-word
descriptions to avoid misunderstanding. Don't edit.
change hats to select the best
Look through your list of
ideas and circle the 20% that will yield 80% of the results you are
looking for. Encourage