Edward de Bono creativity advices quotes

Lateral thinking is concerned with
breaking out of the concept prisons of old ideas.  >>>

Edward de Bono



Lateral thinking is about restructuring questions or

It is concerned with challenging assumptions
generation of new ideas.

Lateral Thinking DOs and DON'Ts, Vadim Kotelnikov







Lateral Thinking is:


Edward de Bono creativity advices quotes

You cannot look in a new direction
by looking harder in the same direction.

Edward de Bono



Famous Books by Edward de Bono


Lateral Thinking

This book is about lateral thinking, which is the process of using information to bring about creativity and insight restructuring.

Six Thinking Hats

Practical and uniquely positive approach to making decisions and exploring new ideas.

It is used successfully by many managers and educators




Lateral Thinking vs. Vertical Thinking

Lateral thinking is not a substitute for vertical thinking. Both are required they are complementary: lateral thinking is generative, vertical thinking is selective... More




Lateral Thinking Tricks for Generating New Ideas

  • Pick a random unrelated word (example: window + flying)

  • Suggest the outrageous (example: no one drives cars anymore)

  • Imagine or ask people to do the opposite (example: students teach, teachers take notes; or customers sell, sellers evaluate the product they are offered)



The Power of Cross-Functional Excellence

If you build broad cross-functional expertise, no idea will be wasted!

Systemic Innovation: 7 Areas Download PowerPoint presentation, pdf e-book

IDEO's 6 Innovation Practice Tips

Your mind can accept only those ideas that have a frame of reference with your existing knowledge. It rejects everything else. If your knowledge is functionally focused, you'll be open to new ideas related to your functional expertise only and will miss all other learning and innovation opportunities.

If you develop a broad cross-functional expertise, no new idea will be wasted. It will immediately connect with the existing knowledge and will inspire  you, energize you, and encourage your entrepreneurial creativity Download PowerPoint presentation, pdf e-book. The broader your net, the more fish you catch... More


Innompic guidebooks






Ask Searching Questions

Don't ask one or two questions and then rush straight towards a solution. With an incomplete understanding of the problem it is very easy to jump to wrong conclusions.

Ask open-ended questions that elicit a wide rage of answers:

'Why' questions  to discover the roots of the problem

'How' questions to discover different routes to significant improvement  >>>





Exercise:  Practicing Lateral Thinking

Source: Effective Innovation: How to Stay Ahead of the Competition, John Adair

The Bicycles and the Fly

Two boys on bicycles, 20 miles apart, began racing straight towards each other. The instant they started, a fly on the handlebar of one bicycle started flying straight towards the other cyclist. As soon as it reached the other bicycle, it turned and started back. The fly flew back and forth in this way, from handlebar to handlebar, until the bicycles met.

If each bicycle had a constant speed of 10 miles and hour, and the fly flew at a constant speed of 15 miles an hour, how far did the fly flew?   >>> See the answer




Case Studies Encouragement of Lateral Thinking at GE Work-Out



Tagore quotes

The mind sharp, but not broad, sticks at every point but does not move.

Rabindranath Tagore

Akio Morita advice quotes Sony

I see true innovation to be made up of three creativities: creativity in technology, in product planning, and in marketing.

Akio Morita





1. Lateral Thinking, Edward de Bono     2. 101 Ways To Generate Great Ideas, T. R.V. Foster     3. The GE Work-Out, D. Ulrich, S. Kerr, R. Ashkenas     4. The Leader's Guide To Lateral Thinking Skills, P. Sloane