Problem Solving:

Creativity Secrets

Lateral Thinking

Looking for Wider Solutions

"The mind sharp, but not broad, sticks at every point but does not move."

– Rabindranath Tagore

"You cannot look in a new direction by looking harder in the same direction."

– Edward de Bono 

Lateral Thinking Defined

Lateral thinking is concerned with generation of new ideas. It is also concerned with "breaking out of the concept prisons of old ideas."¹

Vertical vs. Lateral Thinking

Lateral thinking is not a substitute for vertical thinking. Both are required – they are complementary: lateral thinking is generative, vertical thinking is selective. For instance, during brainstorming meetings, you encourage lateral thinking during the first session to generate as much creative solutions as possible, and vertical thinking during the second session to select the feasible ideas.

In traditional vertical type of thinking (logic or mathematic), you move forward by sequential steps each of which must be justified.

You select out only what is relevant. You must be right at each stage in order to achieve a correct solution.

In lateral thinking, you may deliberately seek out irrelevant information - you use information not for its own sake but for its effect. You may have to be wrong at some stage in order to achieve an innovative and correct solution.

• 'Why' questions  to discover the roots of the problem

• 'How' questions to discover different routes to significant improvement

New Systemic Approach to Innovation

Until recently innovation has been seen principally as the means to turn research results into commercially successful products, but not all research leads to innovation and not all innovation is research-based. Innovation is systemic. It arises from complex interactions between many individuals, organizations and their operating environment. Firms which are successful in realizing the full returns from their technologies and innovations are able to match their technological developments with complementary expertise in other areas of their business, such as manufacturing, distribution, human resources, marketing, and customer service... More

The Power of Cross-Functional Excellence

If you build broad cross-functional expertise, no idea will be wasted! Your mind can accept only those ideas that have a frame of reference with your existing knowledge. It rejects everything else. If your knowledge is functionally focused, you'll be open to new ideas related to your functional expertise only and will miss all other learning and innovation opportunities. If you develop a broad cross-functional expertise, no new idea will be wasted. It will immediately connect with the existing knowledge and will inspire  you, energize you, and encourage your entrepreneurial creativity. The broader your net, the more fish you catch.

 Case in Point  Encouragement of Lateral Thinking at GE Work-Out

At GE Work-Out, participants are made fell the urgency to change and begin to see the whole picture of the situation. Then, they are ready to focus on new ideas. How can the process be improved? What can be done differently to achieve the stretch goal?

"Using the process map as a starting point, Work-Out asks participants to brainstorm ways of achieving the goal, and then provides a structure for quickly sorting through the ideas, selecting the best ones, and developing them into recommendations for change. As with any brainstorming process, Work-Out encourages people to toss out any idea, no matter how minor, how crazy, how seemingly impossible. And the process helps people learn how to build on each other's ideas, combine ideas, and think "out-of-the-box." In fact, when the old Aetna Insurance

Company implemented its version of Work-Out, the program's sponsors called it "Out of the Box."³

Be the Best Possible

10 Tips by Ten3 NZ Ltd.

• Continuous creativity.  Every member of an organisation can be creative. The key towards discovering and maximising your creativity is to be a member of an organisation that offers a work environment that encourages individual and team creativity.  These organisations understand that innovation and creativity are the very source of excellence and quality when applied to customer service, delivery, distribution, sales and marketing and employee productivity, etc... More

References:

1. Lateral Thinking, Edward de Bono

2. "101 Ways To Generate Great Ideas", Timothy R.V. Foster

3. "The GE Work-Out", Dave Ulrich, Steve Kerr, Ron Ashkenas

4. The Leader's Guide To Lateral Thinking Skills, Paul Sloane