cross-functional expertise to achieve
As an Innovation
Corning realized that having a
sound innovation process is not enough. What is important is how you
practice it. Thus, it's all comes down to
It's project leadership,
not control by top management, that makes the process work.
To maintain the rigor of the
innovation process, Corning selects
project managers on the basis of their
leadership skills and their
cross-functional understanding of technology,
Corning gives project leaders an autonomy to decide when to go fast, call
for a formal review, or to blow through a
prototype review gate that combines prototype and product development
steps in order to accelerate time to market...