Cross-functional innovation team, benefits, composition, new product develoment

 

 

Achieving Deep Customer Focus: 10 Critical Breakthroughs

By. Prof. Sandra Vandermerwe, Tanaka Business School, University of London

  • Articulate the new market space (desired customer outcome). Rely on "intelligent hypothesis" rather than research alone, since you are in a way inventing the future. Build cross-functional teams and let people in different product groups and disciplines see how they could contribute to the new market space... More

New Product Development by Cross-functional Teams

Recommendations to Top Executives4

Innovation Team

Creativity and Social Interaction2

  • Creative ideas do not arise spontaneously but are born out of conscious, semiconscious, and unconscious mental sorting, grouping, matching and melding. Interpersonal interactions at the conscious level stimulate and enhance these activities.

  • At any point in an innovation process, team leaders need to exercise the loose-tight approach Download PowerPoint presentation, pdf e-book manage both the expansion of thoughts that gives rise to potentially creative alternatives and the homing of a viable option... More

Cross-functional Team Meetings

Systemic Innovation

Cross-functional Teams

Harnessing the Power of Diversity    Synergize Diversities

Co-innovate with Your Customers and Suppliers

New Product Development Recommendations

Cross-functional Excellence >> Innovator

Synergistic Innovations >> Synergize Radical and Incremental Innovations

 

 

Idea Management

Creativity Management

Creative Chaos Environment

Mutual Creativity in Business Partnerships

Cross-pollination of Ideas >> Tips

Brainstorming >> 10 Rules >> How To Run

Techniques for Fast Evaluation of Ideas >> 4x2 Perceptual Positions

Letting the Best Ideas Win

Knowledge Management

Managing Tacit Knowledge    Systems Thinking

Team Building and Teamwork

Team vs. Group    9 Roles of a Team Leader

Synergistic Team    Innovation Team

Innovation System

Innovation-Adept Culture

Innovation-Friendly Organization    Organization and People

Innovation Process

Corporate Culture

Team Culture    Inspiring Culture    Creative Dissatisfaction

Cultural Intelligence

Managing Cross-Cultural Differences

Best Practices and Case Studies

Silicon Valley Firms    Quantum    Harley-Davidson    IDEO    Corning

Why Cross-Functional Teams?

"I see true innovation to be made up of three 'creativities'
creativity in technology, product planning, and marketing."
~ Akio Morita

Innovation is a pervasively cross-functional process.

Systemic Innovation: 7 Areas Download PowerPoint presentation, pdf e-book

When ideas meet and information comes together, you bring innovations to market smarter and faster.

A diversity of ideas and opinions are needed to generate high quality solutions.  >>>

Innovation, the source of sustainable competitive advantage Download PowerPoint presentation, pdf e-book for most companies, depends upon the individual and collective expertise of employees. In the new era of systemic innovation, it is more important for an organization to be cross-functionally excellent than functionally excellent. In addition to formal planning at the business level, best-practice companies use crosscutting initiatives on major issues in order to challenge assumptions and open up the organization to new thinking.

Firms which are successful in realizing the full returns from their technologies and innovations are able to match their technological developments with complementary expertise in other areas of their business, such as manufacturing, distribution, human resources, marketing, and customer relationships. To lead these expertise development efforts, cross-functional teams, either formal or informal, need to be formed. These teams Download PowerPoint presentation, pdf e-book can also find new businesses in white spaces between existing business units.

 

 

10 Commandments of Innovation

Synergize. Build and lead a cross-functional team... More

Balanced Organization: 5 Basic Elements

Wood (Corporate Capabilities):

Creativity of Groups

In cross-functional teams, individuals from different backgrounds draw upon their pools of tacit, as well as explicit knowledge, to contribute... More

Discovering Synergies

Synergy is the energy or force created by the working together of various parts or processes.

Master of Business Synergies Download PowerPoint presentation, pdf e-book

Synergy in business is the benefit derived from combining two or more elements (or businesses) so that the performance of the combination is higher than that of the sum of the individual elements (or businesses)... More

Ask Searching Questions

Don't ask one or two questions and then rush straight towards a solution. With an incomplete understanding of the problem it is very easy to jump to wrong conclusions.

Ask open-ended questions that elicit a wide rage of answers:

Create Road-Maps

In strategic innovation road-mapping, the starting point for knowledge building and learning about the innovation concept is to establish a shared view of trends, disruptive technologies and other discontinuities, and related events that could shape the future. The goal of the road-mapping is to develop the innovation strategy to choose and do the right things. The goal of innovation management is to implement this strategy well... More

Co-innovate with Your Suppliers and Customers

Keep your major suppliers and customers Download PowerPoint presentation, pdf e-book well informed of your new product/service development Download PowerPoint presentation, pdf e-book plans and build bridges through allowing them to work together to develop these new solutions Download PowerPoint presentation, pdf e-book... More

Leveraging Cultural Diversity and Cultural Intelligence

Cultural Differences Download PowerPoint presentation, pdf e-book

One advantage of cultural diversity is the potential for  innovation arising from the presence of multiple perspectives. Yet, it is  clear that not all multicultural teams/organizations are able to harness this benefit. Cultural intelligence (CQ) may enhance the likelihood of innovation success in culturally diverse teams/organizations. CQ facilitates the reconciliation of differences and conflicts, and enhances the probability of arriving at culturally synergistic solution that embraces the ideas or interests of various parties.  >>>

 

 

 

 

From the same bunch of the keys to Innovation Success 360     Emfographics   Success 360   Kore 10 Tips              Vadim Kotelnikov, founder of 1000ventures - personal logo  

Systemic Innovation Business Innovation Organizational Innovation Strategy Innovation Technology Innovation Process Innovation Product Innovation Creative Marketing Ten3 Business e-Coach: global success Innovarsity Vadim Kotelnikov Systemic Innovation: 7 Areas Business Success 360 Denis Kotelnikov Emfographics Actors Innovation Management: 7 Areas of Systemic Innovation

Innovation Team Synergistic Team Cross-funcationa Innovation Team Commitment Emfographics Strategic Alignment 6 Key Features of an Innovation Team Innovation is Love Innovation Football: Team Training and Assessment Innovation Team - 6 Key Features

 

References:

  1. Knowledge, Groupware, and Internet, Butterworth Heinemann

  2. The Role of Tacit Knowledge in Group Innovation, Dorothy Leonard and Silvia Sensiper,

  3. Relentless Growth, Christopher Meyer

  4. How To Kill a Team's Creativity, Sethi R., Smith D. and Park W., Harvard Business Review

  5. Modern Management, Samuel C. Certo