Vadim Kotelnikov personal logo Vadim Kotelnikov

Founder, Ten3 Business e-Coach Inspiration and Innovation Unlimited!

"I see true innovation to be made up of three 'creativities' creativity in technology, product planning, and marketing." ~ Akio Morita

Systemic Innovation Cross-functional Teams Managing Innovation by Cross-functional Teams

Innovation Team

Creativity and Social Interaction2

  • Creative ideas do not arise spontaneously but are born out of conscious, semiconscious, and unconscious mental sorting, grouping, matching and melding. Interpersonal interactions at the conscious level stimulate and enhance these activities.

  • At any point in an innovation process, team leaders need to exercise the loose-tight approach manage both the expansion of thoughts that gives rise to potentially creative alternatives and the homing of a viable option... More

Leading Innovation Managing Innovation by Cross-functional Teams Cross-functonal Teams Ten3 Business e-Coach: why, what, and how Strategic Alignment Building Your Cross-functional Expertise Systemic Innovation Setting Objectives Measuring Innovation Managing Innovation by Cross-functional Teams Managing Innovation by Cross-functional Teams

Five Popular Innovation Myths

By Tom Peters

  • Myth Four: Big teams are necessary to blitz a project rapidly, especially a complex one... More

Cross-Functional Team Meetings

Should be held regularly to:

Yin-Yang of Customer Value Creation

Creating Customer Value: 9 Questions To Answer

Create Customer Value: 10 Matsushita Lessons

  • to consider goals of the team members in relation to their resources

  • to develop an implementation strategy and a delivery plan

New Product Development by Cross-functional Teams

Recommendations to Top Executives4

Systemic Innovation

Cross-functional Teams

Harnessing the Power of Diversity

New Product Development Recommendations

Building Your Cross-functional Excellence

Organization and People

Systems Thinking

Idea Management

Creativity Management

Creative Chaos Environment

Mutual Creativity in Business Partnerships

Cross-pollination of Ideas

Creativity and Social Interaction


How To Run a Brainstorming Session

10 Brainstorming Rules

Letting the Best Ideas Win

Knowledge Management

Managing Tacit Knowledge

Corporate Culture

Team Culture

Inspiring Culture

Team Building and Teamwork

INSPIRED TEAM (Ten3 Mini-course, business self-education, slides for training, PowerPoint presentation)

10 Ways to Distinguish between a Team and a Group

9 Roles of a Team Leader

Cultural Intelligence

Managing Cross-Cultural Differences

Case Studies

Quantum: Cross-functional Innovation Teams

Harley-Davidson: Using Cross-functional Teams

DEGAP Tool: Thinking in Three Dimensions

Why Cross-Functional Teams?

Innovation is a pervasively cross-functional process.

Systemic Innovation: 7 Areas

When ideas meet and information comes together, you bring innovations to market smarter and faster.

A diversity of ideas and opinions are needed to generate high quality solutions.

Innovation, the source of sustainable competitive advantage for most companies, depends upon the individual and collective expertise of employees. In the new era of systemic innovation, it is more important for an organization to be cross-functionally excellent than functionally excellent. In addition to formal planning at the business level, best-practice companies use crosscutting initiatives on major issues in order to challenge assumptions and open up the organization to new thinking.

Firms which are successful in realizing the full returns from their technologies and innovations are able to match their technological developments with complementary expertise in other areas of their business, such as manufacturing, distribution, human resources, marketing, and customer relationships. To lead these expertise development efforts, cross-functional teams, either formal or informal, need to be formed. These teams can also find new businesses in white spaces between existing business units.

 Case in Point  Harley-Davidson

One specific area in which Harley-Davidson's management has received acclaim is its use of cross-functional teams to design new products. To some extent, cross-functional advice has always been considered within the new product design process at Harley-Davidson. Representatives from engineering, purchasing, manufacturing, and marketing have always had some influence on the future direction of new products... More

INSPIRED TEAM (Ten3 Mini-course, business self-education, slides for training, PowerPoint presentation)

Discovering Synergies

Synergy is the energy or force created by the working together of various parts or processes.

Synergy in business is the benefit derived from combining two or more elements (or businesses) so that the performance of the combination is higher than that of the sum of the individual elements (or businesses)... More

 Case in Point  Quantum

Quantum is a global leader in storage, delivering highly reliable backup, recovery and archive solutions. The company established cross-functional innovation teams to accomplish two purposes:

1. to drive decisions downward, and
2. to increase innovation speed via real-time involvement of all relevant functions...

10 Commandments of Innovation

Synergize. Build and lead a cross-functional team... More

Balanced Organization: 5 Basic Elements

Wood (Corporate Capabilities):

Creativity of Groups...

Achieving Deep Customer Focus: 10 Critical Breakthroughs...

Create Road-Maps...

Co-innovate with Your Suppliers and Customers...

Diverse Routes to Innovation...

Value Innovation...

The Power of Taking a Different View...

Cultural Intelligence Leveraging Cultural Diversity...

Ask Searching Questions...

 Case in Point  Silicon Valley...

 Case in Point  IDEO...

 Case in Point  Corning...

 Case in Point  Innompics...





  1. Knowledge, Groupware, and Internet, Butterworth Heinemann

  2. The Role of Tacit Knowledge in Group Innovation, Dorothy Leonard and Silvia Sensiper,

  3. Relentless Growth, Christopher Meyer

  4. How To Kill a Team's Creativity, Sethi R., Smith D. and Park W., Harvard Business Review

  5. Modern Management, Samuel C. Certo