Our team of the founders of
Cimcoin and CimJoy
diverse cross-functional expertise. Our personal auras also create great
Simulation games 'Innovation
Football' and 'Innovation
Chess' help build cross-functional expertise of an innovation team and
assess its capabilities ...
10 Innovative Thinking Tools
tools help ‒ inter alia ‒ strengthen cross-functional
Kore 10 Innovative thinking tools also
streamline generation and
cross-pollination of ideas in
innovation team by defining action areas for each
explained the great success of his first computer as follows: "Part of
what made the Macintosh great was that the people working on it were
musicians, and poets, and artists, and zoologists, and historians who also
happened to be the best computer scientists in the world,"... More
Source: Relentless Growth, Christopher
Both corporate and internal structure in the
Silicon Valley firms conforms to the task. Companies make
cross-functional involvement the path of least resistance. Compared to other
teams in the Silicon Valley have more capability, authority,
responsibility, and accountability.3
view teams as the heart of innovation and the central
organization. The role of functions is defined explicitly as providing
support to the teams.
By far, the vast majority of
radical innovation in the
Valley occurs in cross-functional teams because they:
are easily structured
are customized to bring the right people together for fast development
make it easier for partners and suppliers to participate in the
provide a structure that follows the path of least resistance...
its remarkable culture of innovation has a long heritage of
products and technologies as well as
creating new businesses.
cross-functional teams are involved at every stage of the
innovation process and have access to every resource and technology that
is needed for
These teams address
marketing concerns with every new idea and
work to keep all these functions synchronized. They determine
early in the
innovation process exactly how the technology
fits with customer and
market needs, as well as manufacturing constraints.
process is highly iterative...
One specific area in which
Harley-Davidson's management has received acclaim is its use of
to design new products. To some
extent, cross-functional advice has always been considered within the new
product design process at Harley-Davidson. Representatives from engineering,
purchasing, manufacturing, and
marketing have always had some influence on
the future direction of new products...
Quantum is a
global leader in
storage, delivering highly reliable backup, recovery and archive solutions.
The company established
cross-functional innovation teams to
accomplish two purposes:
1. to drive decisions downward, and
increase innovation speed via real-time involvement of all relevant