Stand Out from the Competition
Victory in the marketplace comes from
your ability to
You must produce
new products at lightning speed...
Be the First in Your
Be the first in your category ‒ it's better to be the first than it is to be
better. It's much easier to
get into the mind of consumers first than try to convince people you
have a better product or service than the one that did get there first...
If you can't be first in a category, set up a
new category you'll be the first in...
Creating Sustainable Profits:
9 Questions To Answer
Google is the Internet’s number one search engine today.
10 Success Lessons
What is the reason
for their remarkable success? It’s beta testing and market learning. They launched a less than perfect
service into the market place to get
market feedback. Feedback is the answer to
dominating a market. It also makes great business sense. Other
companies were trying to perfect a product by themselves separate from their
target market as Google was continuously and rapidly upgrading their original
beta version in close cooperation with customers. They knew that the target
market never lies.
Launch a Crusade
Fast companies don't use a vision or a mission to move fast. They launch
"One of the tactics used by companies that
specialize in getting to market fast in their refusal to give up, sell, or
have usurped from them the things that provide them a