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Fast To Market Bringing New Products and Service to the Market Faster that Your Competitors |
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By Vadim Kotelnikov, Founder, Ten3 BUSINESS e-COACH – Innovation Unlimited, 1000ventures.com
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"Show me someone with a five-year plan and I'll show you someone who has no idea of what's going on." |
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Fast to Market Tactics1
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Why Should You Strive To Become a Market Leader? Excerpts from The 22 Immutable Laws of Marketing, Al Ries, Jack Trout and Paul Temporal
It's
better to be the first than it is to be better. Being first in any category is going to give you the edge – being the leader comes from being first. It's much easier to get into the mind of consumers first than try to convince people you have a better product or service than the one that did get there first. Improvements are always made to product/service inventions and innovations but the first in has a head start. Once you are the leader, a position mostly gained by being first, it is pretty hard for competitors to dislodge you, as long as you keep your products up to date and of comparable quality.
Further, the first in to the market has the
opportunity to have its brand name
adopted as the generic category name.
Google is the Internet’s number one search engine today. What is the reason for their remarkable success? It’s beta testing and market learning. They launched a less than perfect service into the market place to get market feedback. Feedback is the answer to dominating a market. It also makes great business sense. Other search engine companies were trying to perfect a product by themselves separate from their target market as Google was continuously and rapidly upgrading their original beta version in close cooperation with customers. They knew that the target market never lies... More Competitive Strategies
Balanced Organization: 5 Basic Elements Performance Management (Water):
The Art of Innovation: 9 Truths By: Guy Kawasaki
The Art of War: Planning an Attack
By: Sun Tzu You must move as quickly as the wind.
The value of time, that is of being a little ahead of your
opponent, often provides greater advantage than superior numbers or greater
resources
Though I have heard of successful military operations that were
clumsy but swift, cleverness has never been seen associated with
long delays Business BLISS What every successful business needs is Business BLISS: Launching a Crusade Fast companies don't use a vision or a mission to move fast. They launch a crusade. Owning and Exploiting Your Competitive Advantage "One of the tactics used by companies that specialize in getting to market fast in their refusal to give up, sell, or have usurped from them the things that provide them a competitive advantage."1
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References:
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It's not the BIG and eats the SMALL... it's the FAST that eats the SLOW, Jason Jennings and Laurence Haughton
