new opportunities for
innovation can be both within
the enterprise or industry and outside them. A three-level
business intelligence system is thus to be established to collect and
analyze information from within the enterprise; industry and market
structure; and external sources, such as demographics, changes in
perception, and new knowledge.
Innovators who want to exploit new
knowledge need to apply a careful analysis of the knowledge available and
the knowledge needed.
Keep your early
warning system on to
spot trends first.
Whatever you see, hear or
read, consciously remember to ask yourself: Will that eventually
constitute a driver of change?