Winning Organization:

Knowledge Management

Learning Organization

Converting Learning by the People Within Your Organization into Learning by the Organization Itself

By: Vadim Kotelnikov

Founder, Ten3 Business e-Coach – Inspiration and Innovation Unlimited!


Ten3 Business e-Coach starts the list Top 100: Best e-Learning Websites  

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"The ability to learn faster than your competitors may be the only sustainable competitive advantage."

– Arie de Geus


Benefits of Strategic Learning

to Individuals, Organizations, and Ecosystems5

Learning enables individuals, organizations, and ecosystems to:

  • change conditioned behavioral routines to be mode adaptive

  • generate and evaluate a wider range of hypotheses about the future

  • select appropriate mind-tools and environments to enhance their learning, thinking, and implementation capability

Two Types of Organizational Learning

  1. Incremental: learning that is characterized by simple, routine problem solving and that requires no fundamental change to your thinking or system

  2. Radical: breakthrough learning that directly challenges the prevailing mental model on which the system is built.

Effective Learning

NLP Technology of Achievement

Start with Yourself

  • Be an example of what is wanted – you are the only thing in the system that you can absolutely change

  • Learn from everyday events, treat every situation as an opportunity to learn and to gain some new choices and flexibility

  • Don't rely just on the feedback you receive, solicit feedback actively

  • Increase flexibility in your thinking and your actions

Industrial Enterprise versus Knowledge-based Enterprise Learning Organization Teaching Organization Coaching Organization Knowledge Management Tacit Knowledge Institutional Excellence New Economy - key features Sustainable Growth Sustainable Value Creation

How We Learn

People learn by the interaction of

  • principles or theory, and

  • experience or practice.

"It is when sparks jump between two poles - the general and the actual - that learning occurs. So you need both."  – John Adair

Three Learning Domains

  1. Individual learning

  2. Team learning

  3. Organizational learning


Structuring a Strategic Alliance

10 Questions To Answer

  1. Do you encourage continuous learning and group learning?... More

Smart Corporate Leader

Developing Your Cross-Functional Excellence

Smart Business Architect

Guiding Principles To Liberate Employees from the Fear of Trying New Things

Inspirational Leadership: 10 Roles

How To Lead Creative People

Winning Organization

9 Signs of a Losing Organization

Innovation-friendly Organization

How To Transform Your Business Into an Innovative and Creative Culture

Corporate Culture

Strategies for Building a Growth Culture

Knowledge Management

Continuous Learning

Learning Quotes

Idea Management

Managing Creativity in Your Business Environment

Teaching Organization

Coaching Organization


Innovation Success 360

Innovation Jazz

Innovation Management Policies for Large Corporations

Trend Spotting Tips

Establishing Cross-Functional Teams

  Ten3 Mini-Courses

Synergistic Organization  (70 slides)

3 Strategies of Market Leaders  (125 slides)

25 Lessons from Jack Welch  (45 slides)   Demo

Learning Organization Defined

The learning organization is "an organization which facilitates the learning of all its members and continuously transforms itself."8

Leveraging the Power of Knowledge


Learning is the key competency required by any organization that wants to survive and thrive in the new knowledge economy. Market champions keep asking learning questions, keep learning how to do things better, and keep spreading that knowledge throughout their organization. Learning provides the catalyst and the intellectual resource to create a sustainable competitive advantage.

Knowledge organizations obtain competitive advantage from continuous learning, both individual and collective. In organizations with a well established knowledge management system, learning by the people within an organization becomes learning by the organization itself. The changes in people's attitudes are reflected in changes in the formal and informal rules that govern the organization's behavior.

Knowledge communities organized around the principles of entrepreneurship have the best chance at success.

 Case in Point  Microsoft

Sharing Knowledge

Bill Gates is clear that high individual knowledge is not enough in today's dynamic markets. A company also needs a high corporate IQ – intelligence, knowledge, and expertise of the company - which hinges on the facility to share information widely and enable staff members "to build on each other's ideas". This is partly a matter of storing the past, partly of exchanging current knowledge. "We read, ask questions, explore, go to lectures, compare notes and findings... consult experts, daydream, brainstorm, formulate and test hypotheses, build models and simulations, communicate what we're learning, and practice new skills," says Gates... More

 Case in Point  GE

"Keep learning. Don't be arrogant by assuming that you know it all, that you have a monopoly on the truth," says Jack Welch to senior managers. "Always a0ssume that you can learn something from someone else. Or from another GE business. Or even from a competitor. Especially from a competitor."

At General Electric (GE) the sum is greater than its parts as both business and people diversity is utilized in a most effective way. A major American enterprise with a diverse group of huge businesses, GE is steeped in a learning culture and it is this fact that makes GE a unique company.

As Jack Welch puts it: "What sets GE apart is a culture that uses diversity as a limitless source of learning opportunities, a storehouse of ideas whose breadth and richness is unmatched in world business. At the heart of this culture is an understanding that an organization's ability to learn, and translate that learning into action rapidly, is the ultimate competitive business advantage."

Developing Human Resources Competency in the New Knowledge-driven Economy

Excellent companies recognize that human resources are their #1 asset.


With the Internet increasingly relied on as a source of knowledge and with rapid changes in science and technology, the amount of knowledge is doubling every 7 to 10 years.10  This also hastens the obsolescence of skills and knowledge. The shelf life of academic degrees has been estimated to be only one year for computer science, two years for electrical engineering, and four years for business studies. Training and skills development must therefore be a continuous process. On average, the training budget of an organization is about 1% of payroll. Excellent companies, on the other hand, spend about 4-5% and devote an average of 40-50 training hours per employee per year.

Creating Your Future

Knowledge is most productive when it is shared by all. A learning organization is "an organization that is continually expanding its capacity to create its future".1 It is continuously learning new ways of doing things and also (necessarily) involved in a continuous process of forgetting old ways of doing things.

Learning Environment

A constructivist learning environment is a place where people can draw upon resources to make sense out of things and construct meaningful solutions to problems. It emphasizes the importance of meaningful, authentic activities that help the learner to construct understandings and develop skills relevant to solving problems.

The Toyota Way: 14 Principles

JIT-Style Learning and Training

The best kind of quality oriented learning (and training) is just-in-time-style learning, that is, learning that happens on the job, knowledge which is applied immediately as needed, and learning by doing. The sooner you can apply the material you learned, the better you will understand it and the longer it will be retained.

Innovative e-learning services create new opportunities for such on the job JIT-style learning and training. In particular, the first-ever Ten3 Business e-Coach provides most effective JIT-style e-learning opportunity which is available free anytime to anybody.


 Discover much more in the FULL VERSION of e-Coach

Organization as a Set of Interconnected Subsystems...

Enhancing Organizational Learning Capacity through Coaching...

NLP Technology of Achievement: Learning Principles...

Three Important Features of All Organizations...

Key Characteristics of High-performance Organizations...

Continuous Corporate Renewal...

Real-Time Business Development...

Learning Bottom-Up...

Systems Thinking...

There is No Failure, only Feedback...

Links Between Individual Learning and Collective Learning...

Organizing Knowledge Communities...

Managing Tacit Knowledge...

Managing Knowledge Workers...

Five Learning Disciplines...

Team Members Learn When They...

Creativity Management...

Letting the Best Idea Win...

 Case in Point  Dell Inc...

 Case in Point  British Petroleum – the Power of Corporate Learning...

 Case in Point  Intel – Personal Accountability for Learning...

 Case in Point  Toyota...




  1. "The Fifth Discipline - the Art and Practice of the Learning Organization", Peter Senge

  2. NLP Solutions, Sue Knight

  3. "The Road Ahead", by Bill Gates

  4. "Organizational Learning: A Theory of Action Perspective", Chris Argyris and Donald A. Schφn

  5. "Managing Complexity", Robin Wood

  6. "Management Development: Strategies for Action", Alan Mumford

  7. "The Link Between Individual Learning, Collective Learning and Ethics", Hubert K. Rampersad

  8. "Towards the Learning Company", Pedler M., Boydell T. and Burgoyne J.

  9. Effective Coaching, Myles Downey

  10. "Productivity Improvement in the Service Sector," Mah Lok Abdullah, APO Newsletter

  11. "SMART Executive," Vadim Kotelnikov

  12. "SMART Business Architect," Vadim Kotelnikov

  13. "25 Lessons from Jack Welch," Vadim Kotelnikov

  14. "Strategies of Market Leaders," Vadim Kotelnikov

  15. "6Ws of Corporate Growth," Vadim Kotelnikov

  16. "Systemic Innovation," Vadim Kotelnikov

  17. "SMART Innovation," Vadim Kotelnikov

  18. "Cultural Intelligence & Modern Management," Anastasia Bibikova & Vadim Kotelnikov

  19. "How To Transform Your Business Into an Innovative and Creative Culture," Ten3 NZ Ltd.