Hypercompetition is a key feature of the
new economy. New customers want
it quicker, cheaper, and they want it their way.
of Winning in Business
The fundamental quantitative and qualitative
shift in competition requires
value innovation ,
competitive differentiation and
organizational change on an
unprecedented scale. Today, your sustainable competitive advantage should be
built upon your
and must constantly be reinvented.
Own Your Competitive Advantage
You will never lead in
be faster to market than your competition
if you depend on other for your core technology.
While, according to the new standard operating procedures (SOP)
80/20 Principle it is advisable to get rid of
and outsource everything that isn't vital to your core business, make sure
that, while doing so, you don't "toss the baby out with the bathwater".
Every business can and should own one or several competitive advantages –
the difficulty is figuring out what they are...