Sustainable Competitive Advantage?
advantage is the focal point of your
It is the prolonged benefit of
implementing some unique
value creating strategy based on unique
combination of internal organizational
value-creating products, technologies, processes, and services
that cannot be matched by
advantage allows the maintenance and improvement of your
enterprise's competitive position in the market. It is an advantage
that enables your business to survive against its competition over a
long period of time.
of Corporate Growth
Todays' Era of
"True progress in any field is
a relay race and not a single event."
~ Cavett Roberts
Hypercompetition is a key feature of the
new economy. New customers want
it quicker, cheaper, and they want it their way.
of Winning in Business
The fundamental quantitative and qualitative
shift in competition requires
organizational change on an
unprecedented scale. Today, your sustainable competitive advantage should be
built upon your
and must constantly be reinvented.
Own Your Competitive Advantage
You will never
lead in innovation
be faster to market than your competition
if you depend on other for your core technology.
3 Strategies of
While, according to the new standard operating procedures (SOP)
80/20 Principle it is advisable to get rid of
and outsource everything that isn't vital to your core business, make sure
that, while doing so, you don't "toss the baby out with the bathwater".
Every business can and should own one or several competitive advantages –
the difficulty is figuring out what they are...