Corporate Strategy: 2 Logics Download PowerPoint presentation, pdf e-book



Three Hierarchical Levels of Strategy Management

❶  Corporate Strategy

❷  Business Strategy   >>>

❸  Functional Strategy



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Corporate Level Strategy is concerned with:

❶  Reach

❷  Enterprise-wide cross-business process management

❸  Competitive Contact

❹  Managing Activities and Business Interrelationships

❺  Management Practices

Role, Formulation and Implementation

Corporate level strategy fundamentally is concerned with selection of businesses in which your company should compete and with development and coordination of that portfolio of businesses.

Blue Ocean vs. Red Ocean Strategy

Define the issues that are corporate responsibilities. These might include identifying the overall corporate
vision, mission and Stretch goals of the corporation, the type of business your corporation should be involved, how it will stand out from the competition, and the way in which businesses will be integrated and managed.

Smart Business Architect Download PowerPoint presentation, pdf e-book

Competitive Contact
Define where in your corporation competition is to be localized. Develop high-level competitive strategies.

Keep asking strategic questions.

Benefit from your competitors wherever possible.

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Activities and Business Interrelationships
Seek to
develop synergies Download PowerPoint presentation, pdf e-book by sharing and coordinating staff and other resources across business units, investing financial resources across business units, and using business units to complement other corporate business activities.

Business Synergies Approach to Project Management

Management Practices
Decide how business units are to be governed: through direct corporate intervention (centralization) or through autonomous government (decentralization).  >>>

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