Ten3 Smart Course

Ten3 Mini-course

Вy Vadim Kotelnikov

Founder

Ten³ BUSINESS e-COACH

 Contents

 1. Visionary Growth Strategies

a.  Success Rules and Case Studies

New Economy: Rapidly Changing Global Scenario

Be Different and Make a Difference

Success Story: Dell Computer Corporation – New Business Model  (see the slide)

Success Story: Charles Schwab – Fast Company  (see the slide)

Success Story: GE – Creating the World's Most Competitive Enterprise  (see the slide)

25 Lessons from Jack Welch  (see the slide)

Lessons from Jack Welch: Be Number 1 or Number 2  (see the slide)

Success Story: Coco Chanel – Be Daring!  (see the slide)

Best Practices: 10 Business Success Rules from Sam Walton

Success Story: British Petroleum – Creating a World's Leading Company

Lessons from Narayana Murthy, Infosys: How To Build a Great Company 

8 Best Practices of Successful Companies

b.  Vision and Stretch

Lessons from Jack Welch:  Articulate Your Vision

Corporate Vision

Strategic Intent  (see the slide)

Launching a Crusade

Best Practices: Dynamic Strategy Formulation by Silicon Valley Companies

Corporate Growth Strategies: Top-line Growth and Bottom-line Results  (see the slide)

Lessons from Jack Welch: Constantly Focus of Innovation

Best Practices: Using Innovation Portfolio by Silicon Valley Companies

Lessons from Jack Welch: Stretch!

Best Practices: Stretching Innovation Portfolio by Silicon Valley Companies

Best Practices: Assessing Innovation Portfolio by Silicon Valley Companies

c.  Competitive and Marketing Strategies

Synergistic Marketing and Selling: Creating and Retaining Customers  (see the slide)

The Tao of Value Innovation

Success Story: Amazon.com – Creating Customer Value and Competitive Advantage

The Top 10 Laws of Marketing

Lessons from Dell Computers: Segmentation by Customer

Competitive Strategies: Survival vs. Market Leadership

Lessons from Jack Welch: Strategic Analysis – 5 Questions To Answer

Success Story: 7-Part Competitive Strategy of Microsoft

Sustainable Competitive Advantage: Synergy of Corporate Capabilities

Marketing War Strategies

Creating Competitive Disruption

Weak and Strong Differentiation Strategies

Strategic Brand Management

Brand Equity

Lessons from Michael Dell: Turn Your Customers Into Teachers

 2. Winning Organization & People

a.  Innovative Organization and Growth Culture

Entrepreneurial Organization: 10 Characteristics and 5 Benefits

Inspiring Culture

Attitude Motivation

Best Practices: Organizational Structure of Silicon Valley Companies

Flat Organization: Divisional Structure

Lessons from Dell: Mobilize Your People Around a Single Goal

Success Story: British Petroleum – Building a Flat Entrepreneurial Organization

Strategies for Building a Growth Culture

Best Practices: Building a Growth Culture as Dell Computers

Lessons from Jack Welch: Put Values First

Shared Values

Best Practices: Disney's Inspiring Mission and Shared Values

Best Practices: GE Values Guide

Best Practices: HP Values

Lessons from Jack Welch: Create a Learning Culture

Lessons from Jack Welch: Get Good Ideas from Anywhere

Best Practices: Knowledge Management at British Petroleum (BP)

Best Practices: Microsoft's 4 Strategies for Raising Corporate IQ

Best Practices: Getting the Most from Knowledge Workers in Silicon Valley

Best Practices: Google's 10 Golden Rules for Managing Knowledge Workers

The Tao of Intellectual Cross-pollination

Best Practices: IDEO's 7 Tips for Facilitating Cross-pollination of Ideas

Lessons from Jack Welch: Involve Everyone

Success Story: GE Work-Out

Creating a Culture of Questioning

Harnessing the Power of Diversity

Creative Chaos Environment

Lessons from Jack Welch: Make Business Fun

The Fun Factor

b.  Winning Leaders and Team

Three Common Traits of Great Corporate Leaders

Lessons from Jack Welch: 4E's of Leadership

Lessons from Steve Jobs: 12 Rules of Success

Lessons from Jack Welch: Cultivate Leaders

Best Practices: GE's Leadership Development Program

Lessons from Jack Welch: See Change as an Opportunity

Entrepreneurial Leadership: Specific Attributes

Lessons from Jack Welch: Make Everybody a Team Player

Inspirational Leadership: 10 Roles

Lessons from Jack Welch: Energize Others

Energizing Employees: 4 Principles

Best Practices: Silicon Valley Companies – Sharing Gain With Employees

Best Practices: Pre-IPO Company Ownership

c.  Extended Enterprise and Lean Processes

Extended Enterprise

Building Strategic Alliances

Best Practices: Utilizing Intellectual Property by Fast-Growing Firms

Aligning Information Technology (IT) and Business

Lessons from Jack Welch: Live Quality

Success Story: Six Sigma Implementation Results at GE

Lean Production: Targeting Removal of Waste

Success Story: Toyota Production System (see the slide)

Just-in-Time (JIT) Manufacturing

Best Practices: Canon Production System (CPS): 9 Wastes To Be Eliminated

 3. Relentless Innovation

a.  Venture Strategies

Product Innovation: New Product Types

Radical Innovation: Key Uncertainties

Venture vs. Lifestyle Management

Fuzzy Front End

New-to-the-World Product Development: Keys To Successful Market Learning

Experimentation – The Key To Discovery

Freedom To Fail

Internal and External Ventures

Success Story: Spinouts of Thermo Electron  (see the slide)

Success Story: In-company Ventures by Corning

Corporate Venture Investing in External Start-Up

Success Story: GE Equity – Investing in External Ventures

Best Practices: Selection Top Managers and Projects by GE Equity

Venture Acquisitions

b.  Fast Company

Lessons from Jack Welch: Live Speed

Fast Company: 4 Components  (see the slide)

Best Practices: Charles Schwab – Establishing Corporate Guiding Principles

Lessons from Jack Welch: Simplify

Lessons from Jack Welch: Get Rid of Bureaucracy

Success Story: Getting Rid of Bureaucracy at ABB

Owning Your Competitive Advantage

Lessons from Jack Welch: Behave Like a Small Company

c.  Innovation System

Best Practices: Attributes of Effective Innovation in Silicon Valley

Corporate Innovation System: 5+1 Components

Leading Systemic Innovation: Empowering Cross-functional Teams

Best Practices: Creating a Relentless Growth Attitude by Silicon Valley Firms

Strategic Alignment

Lessons from IDEO: New Product Design

New Product Development by Cross-functional Teams

Best Practices: Cross-functional Innovation Teams at Quantum

Innovation Process: Flexible Model

Measuring Innovation: Benefits, Role, and Practices

Best Practices: Measuring Innovation by Silicon Valley Companies

Best Practices: Predictive Innovation Measures Used in Silicon Valley

Creating a Culture for Innovation: 5 Strategies

 Sample Ten3 SMART Lessons (Slide + Executive Summary)

• Evolve a game plan, a business strategy "number one, number two." Build on what the company does best. Have a Unique Selling Proposition based on giving customers value that competitors cannot equal or surpass. Become more concrete, more focused. In business, the strong survive, the weak do not. The big, fast ones get to play, the small, slow ones are left behind. There is a competitive advantage of being the best – or the second best – that can, and should, be exploited. Winners and market leaders will be those who insist upon being the number one or number two fastest, leanest, lower-cost, world-wide producers of quality goods or services and those who have a clear technological edge or a clear competitive advantage in their chosen niche.

• Send shivers throughout your organization. Don't keep your number one, number two strategy a tightly held secret keeping everyone guessing about your intentions. Make it clear to everybody that your company has a purpose and focus and is determined to become a most competitive enterprise. Shake things up, force your leaders to look at their businesses anew, giving them a challenge to grapple with: the challenge of staying number one or number two under constantly changing competitive conditions. Set the bar a bit higher. It is healthy. It is invigorating.

• Exact the highest standards and make sure that everyone in your company meets those standards. Mediocre players will eventually lose out. Don't benchmark yourself against your direct competitors - target much higher. If your returns are nine and your competitor's seven, you are doing well. But can't you get fifteen?

• Look for the quantum leap. Make surprise moves – shock your rivals. Shake things up while other look on from the sidelines, sitting idly by while you knock your competitors for a loop. The three critical ingredients of the quantum leap are surprise, boldness, and shock.

• Get rid of fat. There is no real virtue in simply looking for a fight. If you are in a fight – that is , in a competitive battle to dominate the marketplace – your job is to win. If you cannot win, it is best to find out a way out, to jettison your weak business so you could live to fight another day. Focus on your core strengths, and get rid of weak businesses that slow you down. Create a synergistic combination of star businesses.

       3 Strategies of Market Leaders

125 Inspirational SMART & FAST Lessons

125 PowerPoint Slides + 125 half-page Executive Summaries

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Business Synergies

Case Study: Corning

Case Study: Dell Computer Corporation

Case Study: GE Equity

Corporate Guiding Principles

Corporate Venture Investing

Creative Chaos Environment

Cross-functional Teams

Cross-pollination of Ideas

Customer Partnership
Customer Value Proposition

Discovering Opportunities

Effective Competing

Effective Leadership

Energizing Employees

Entrepreneurial Creativity

Fast Decision-making

Fast to Market

Fuzzy Front End and Fuzzy Logic

Developing a Technology Strategy

Harnessing the Power of Diversity

High-Growth Business Development

In-company Ventures

Innovation Metrics

Innovation Portfolio
Innovation Process

Leading Innovation

Lessons from Jack Welch

Managing Knowledge Workers

Moving with Speed

Opportunity-driven Business Development

Radical Innovation

Radical Innovation vs. Incremental Innovation

Strategic Alignment

Strategic Innovation: Road-Mapping

Strategic Intent

Strategic Licensing Out

Strategy Innovation

Sustainable Competitive Advantage

Synergistic Marketing

Systemic Innovation

Technological Vision

Venture Acquisitions

Venture Investing

Venture Management vs. Corporate Management

Vision, Mission, Strategy