Ten3 Smart Mini-course

Ten3 Mini-course

Вy: Vadim Kotelnikov

Author and Founder

Ten3 Business e-Coach

 Contents

Introduction

 1. Visionary Growth Strategies

a.  Success Rules and Case Studies

Sustainable Growth Strategies

Be Different and Make a Difference  See the slide

Success Story: Dell Computer Corporation – New Business Model

Success Story: Charles Schwab – Fast Company

Success Story: GE – Creating the World's Most Competitive Enterprise  See the slide

Lessons from Jack Welch: Be Number 1 or Number 2

Success Story: Coco Chanel – Be Daring!

Best Practices: 10 Business Success Rules from Sam Walton

Success Story: British Petroleum – Creating a World's Leading Company

Lessons from Narayana Murthy, Infosys: How To Build a Great Company 

8 Best Practices of Successful Companies

b.  Vision and Stretch

Lessons from Jack Welch:  Articulate Your Vision

Corporate Vision  See the slide

Strategic Intent

Launching a Crusade

Best Practices: Dynamic Strategy Formulation by Silicon Valley Companies

Corporate Growth Strategies: Top-line Growth and Bottom-line Results

Lessons from Jack Welch: Constantly Focus of Innovation

Best Practices: Using Innovation Portfolio by Silicon Valley Companies

Lessons from Jack Welch: Stretch!

Best Practices: Stretching Innovation Portfolio by Silicon Valley Companies

c.  Competitive and Marketing Strategies

Surprise To Win  See the slide

Blue Ocean Strategy vs. Red Ocean Strategy  See the slide

Creating Sustainable Profits: 9 Questions To Answer  See the slide

Yin-Yang of Value Innovation  See the slide

Success Story: Amazon.com – Creating Customer Value and Competitive Advantage

Lessons from Dell Computers: Segmentation by Customer

Success Story: Apples' Innovative Business Models and Value Propositions

Competitive Strategies: Survival vs. Market Leadership  See the slide

Lessons from Jack Welch: Strategic Analysis – 5 Questions To Answer

Success Story: 7-Part Competitive Strategy of Microsoft

Sustainable Competitive Advantage: Synergy of Corporate Capabilities  See the slide

Marketing War Strategies

Creating Competitive Disruption

Weak and Strong Differentiation Strategies

Lessons from Michael Dell: Turn Your Customers Into Teachers

Creative Marketing

 2. Winning Organization & People

a.  Innovative Organization and Growth Culture

Entrepreneurial Organization: 10 Characteristics and 5 Benefits

Lessons from Jack Welch: 3 Secrets of Winning – Self-confidence, Simplicity, Speed

Best Practices: Google's Nine Notions of Innovation

Inspiring Culture

Attitude Motivation

Best Practices: Organizational Structure of Silicon Valley Companies

Flat Organization: Divisional Structure

Best Practices: IDEO's Hot Studio System

Lessons from Dell: Mobilize Your People Around a Single Goal

Success Story: British Petroleum – Building a Flat Entrepreneurial Organization

Best Practices: Building a Growth Culture as Dell Computers

Lessons from Jack Welch: Put Values First  See the slide

Best Practices: Disney's Inspiring Mission and Shared Values

Lessons from Jack Welch: Create a Learning Culture

Lessons from Jack Welch: Get Good Ideas from Anywhere

Best Practices: Knowledge Management at British Petroleum (BP)

Best Practices: Microsoft's 4 Strategies for Raising Corporate IQ

Best Practices: Getting the Most from Knowledge Workers in Silicon Valley

Best Practices: Google's 10 Golden Rules for Managing Knowledge Workers

Lessons from Jack Welch: Involve Everyone

Success Story: GE Work-Out

Creating a Culture of Questioning

Harnessing the Power of Diversity

Creative Chaos Environment

Lessons from Jack Welch: Make Business Fun

The Fun Factor

b.  Winning Leaders and Team

Three Common Traits of Great Corporate Leaders

Lessons from Jack Welch: 4E's of Leadership

Lessons from Steve Jobs: 12 Rules of Success  See the slide

Lessons from Jack Welch: Cultivate Leaders

Best Practices: GE's Leadership Development Program

Lessons from Jack Welch: See Change as an Opportunity

Entrepreneurial Leadership: Specific Attributes  See the slide

Lessons from Jack Welch: Make Everybody a Team Player

Lessons from IDEO: Create Hot Teams, not Dull Teams

Nourish the Entrepreneurial Spirit

Inspirational Leadership: 10 Roles

Lessons from Jack Welch: Energize Others  See the slide

Energizing Employees: 4 Principles

Best Practices: Silicon Valley Companies – Sharing Gain With Employees

Best Practices: Pre-IPO Company Ownership

c.  Extended Enterprise and Lean Processes

Lessons from Jack Welch: Live Quality

Lean Production: Targeting Removal of Waste

Success Story: Toyota Production System  See the slide

Best Practices: Practicing Kaizen at Fidelity Investments

Best Practices: Fun4Biz Suggestion System

Best Practices: Canon Production System (CPS): 9 Wastes To Be Eliminated

Building Strategic Alliances

Lessons from Toshiba: Alliances as a Key Element of Corporate Strategy

Best Practices: Utilizing Intellectual Property by Fast-Growing Firms

 3. Relentless Innovation

a.  Venture Strategies

Product Innovation: New Product Types

Radical Innovation: Key Uncertainties

Venture vs. Lifestyle Management

Fuzzy Front End

Dynamic New Product Strategy

Freedom To Fail: From Noble Failures To Great Innovations

Noble Failure as Defined by Charles Schwab

Internal and External Ventures

Success Story: In-company Ventures by Corning

Corporate Venture Investing in External Start-Up

Corporate Venture Capital (CVC) Investing Statistics

Success Story: GE Equity – Investing in External Ventures

Best Practices: Selection Top Managers and Projects by GE Equity

Venture Acquisitions

Best Practices: Venture Acquisitions by Google

b.  Fast Company

Lessons from Jack Welch: Live Speed

Fast Company: 4 Components

Make Decisions Quickly

Best Practices: Charles Schwab – Establishing Corporate Guiding Principles

Lessons from Jack Welch: Simplify

Lessons from Jack Welch: Get Rid of Bureaucracy

Success Story: Getting Rid of Bureaucracy at ABB

Owning Your Competitive Advantage

Lessons from Jack Welch: Behave Like a Small Company

c.  Innovation System

Corporate Innovation System: 5+1 Components

Lessons from Procter & Gamble: Making Innovation the Norm

Best Practices: Attributes of Effective Innovation in Silicon Valley

Leading Systemic Innovation: Empowering Cross-functional Teams

Best Practices: Creating a Relentless Growth Attitude by Silicon Valley Firms

Strategic Alignment

New Product Development by Cross-functional Teams

Best Practices: Cross-functional Innovation Teams at Quantum

Innovation Process: Flexible Model

Measuring Innovation: Benefits, Role, and Practices

Best Practices: Measuring Innovation by Silicon Valley Companies

Best Practices: Predictive Innovation Measures Used in Silicon Valley

Creating a Culture for Innovation: 5 Strategies

 Sample Ten3 SMART Lessons (Slide + Executive Summary)

• Evolve a game plan, a business strategy "number one, number two." Build on what the company does best. Have a Unique Selling Proposition based on giving customers value that competitors cannot equal or surpass. Become more concrete, more focused. In business, the strong survive, the weak do not. The big, fast ones get to play, the small, slow ones are left behind. There is a competitive advantage of being the best – or the second best – that can, and should, be exploited. Winners and market leaders will be those who insist upon being the number one or number two fastest, leanest, lower-cost, world-wide producers of quality goods or services and those who have a clear technological edge or a clear competitive advantage in their chosen niche.

• Send shivers throughout your organization. Don't keep your number one, number two strategy a tightly held secret keeping everyone guessing about your intentions. Make it clear to everybody that your company has a purpose and focus and is determined to become a most competitive enterprise. Shake things up, force your leaders to look at their businesses anew, giving them a challenge to grapple with: the challenge of staying number one or number two under constantly changing competitive conditions. Set the bar a bit higher. It is healthy. It is invigorating.

• Exact the highest standards and make sure that everyone in your company meets those standards. Mediocre players will eventually lose out. Don't benchmark yourself against your direct competitors - target much higher. If your returns are nine and your competitor's seven, you are doing well. But can't you get fifteen?

• Look for the quantum leap. Make surprise moves – shock your rivals. Shake things up while other look on from the sidelines, sitting idly by while you knock your competitors for a loop. The three critical ingredients of the quantum leap are surprise, boldness, and shock.

• Get rid of fat. There is no real virtue in simply looking for a fight. If you are in a fight – that is , in a competitive battle to dominate the marketplace – your job is to win. If you cannot win, it is best to find out a way out, to jettison your weak business so you could live to fight another day. Focus on your core strengths, and get rid of weak businesses that slow you down. Create a synergistic combination of star businesses.

125 Inspirational SMART & FAST Lessons

125 PowerPoint Slides + 125 half-page Executive Summaries

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