Vadim Kotelnikov    

Quick Idea Evaluation by Weighted Guiding Principles  Case Studies

Simple and Very Effective Technique for Evaluation of Innovative Ideas


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This simple and effective technique
can be used by individuals or by groups of
decision makers
for fast evaluation of innovative ideas.


Guiding Principles help a venture stay on course, keep going, and make better and faster decisions.

Weighted Guiding Principles Case Studies enable a strategic leader to make an effective strategic decision within a minute or so.



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Develop Effective Evaluation Criteria / Guiding Principles

First and foremost, you must develop effective idea evaluation criteria. Brainstorm a broad list of criteria by which you wish to evaluate innovative ideas or any proposed new course of action for your business. Your corporate vision, competitive strategies and guiding principles will help you streamline this brainstorming session. Having generated a lot of criteria, select 20 most important ones. Then narrow this list down to 5 or 10 by combining sister criteria or deleting weaker ones.

Weights and Idea Table

By assigning a weight to each criterion, a merit table for each idea can be constructed, evaluating each idea against each criterion, and multiplying weights by scores. Ideas are thus prioritized according to the merit table obtained.

Define the Evaluation Process

Having finalized the list of criteria, weight them according to their importance to your business. To evaluate an idea, rate how well it meets each criterion. The highest rating of 10 would indicate the idea perfectly meets that criterion. A rating of 0 would indicate the idea does not meet that criterion in any way whatsoever.

The following formula is used to calculate the total idea rating:

Sum of weighted ratings / Highest possible total score 100%

Generally, scores of 80% or higher indicate the idea is very valuable and worth taking further.



Case Studies Examples of Weighted Guiding Principles  >>  Innompic Games icon  Innompic Games  /  INNOMPUS  /  BEEEP



Make Your Idea Management Process Leaner

Loose-Tight Leadership

Now, you have an easy-to-use and very effective strategic tool for idea evaluation. Communicate it to your people. Everybody in your organization should know what criteria are used for evaluation of innovative ideas. Creative thinkers Download PowerPoint presentation, pdf e-book should also be able to evaluate their ideas themselves before submitting them to decision makers. This will make the idea generation process more focused and increase the quality of ideas submitted to decision makers for evaluation. The whole idea management process will become much leaner.

It will be easier to get gold out of the sand as there will be less sand and more gold in it.

Vadim Kotelnikov, founder of 1000ventures - personal logo  KoRe 10 Innovative Thinking Tools  Innompic Games icon  Vadim Kotelnikov photos photograms

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