Problem Solving:

Creative Problem Solving

Perfect Brainstorming

A Team-Based Creative Thinking Technique


Vadim Kotelnikov personal logo Vadim Kotelnikov

Founder, Ten3 Business e-Coach – Inspiration and Innovation Unlimited!


Brainstormin Rules: Top 10 Tips

Yin-Yang of Effective Brainstorming

  1. YANG (active, aggressive side). Divergent thinking phase: attacking the problem with a lot of new, often wild ideas

  2. YIN (passive, accepting side). Convergent thinking phase: analyzing and evaluating the proposed solutions and arriving at the best conclusion.



Great Thinker 360

Same Reality, Different Perceptions

3 Levels of Creativity

2 Creativity Catalysts




"Creativity is so delicate a flower that praise tends to make it bloom,
while discouragement often nips it in the bud.
Any of us will put more and better ideas if our efforts are appreciated."

– Alexander Osburn


Why Brainstorming?

The best-known and widely used team-based creative problem solving and creative thinking technique is brainstorming. One major reason why brainstorming is useful is that it helps to free us from 'fixed ideas'.

Creative Problem Solving: Switching Perceptions

Turn Problems to Opportunities: 6 Tips

Three Parts of the Brainstorming Session

1. Problem identification  4 Types of Problems

2. Idea generation  >>>

3. Idea selection and evaluation  >>>

Understanding Right / Left Brain Functions

  • The right side of the brain controls your creative, visual, spatial concepts.

  • The left side of the brain controls your logical, mathematical judgmental, analytical activities... More

As evaluation and judgment get in the way of creativity, divide your time between these two types of activity. In a brainstorming session, suspend judgment – your left brain activity – while you're coming up with ideas by using your right brain. So, create, create, create. Then switch over and evaluate, evaluate, evaluate, to arrive at the best conclusion.

Innovation Process: Diversion and Conversion of Ideas

The process of innovation is a rhythm of search and selection, analysis and synthesis, cycles of divergent thinking followed by convergence... More

Loose-Tight Leadership

Managing the Flow of Ideas

The ideas you want to develop during brainstorming session should flow from the strategies you identify to achieve the objectives.3 The clearer your objective is, the better you will be able to devise strategies to achieve it.

Problem Solving Strategies: 4 Levels

The objective is what you want to achieve. Start all objective statements in the infinitive, and make them measurable, e.g. "to generate at least 20 ideas that could help us to solve the problem" (not "to solve the problem").

The strategy is how you propose to achieve the objective. Start all strategy statements with an active verb, e.g. "invite proposals" or "hold a brainstorming session"... More

Idea Selection and Evaluation

At the end of the idea generation phase of the brainstorming session or ideas campaign, you should choose the ideas you wish to take further. A good brainstorming session can generate a lot of ideas. If you have no means of determining which ideas will best meet your needs, it is all too easy to become overwhelmed by ideas and select none of them, or to choose to implement one of the most obvious but least effective ideas... More

Success Stories Best Business Practices IDEO

Brainstorming is practically a religion at IDEO, one they practice nearly every day. "Though brainstorms themselves are often playful, brainstorming as a tool – as a skill – is taken quite seriously."4 In a company without many rules, IDEO people have a very firm idea about what constitutes a brainstorm and how it should be organized... More

Individual Brain Storm

When you brainstorm on your own you will tend to produce a wider range of ideas than with group brainstorming – you do not have to worry about other people’s egos or opinions, and can therefore be more freely creative. You may not, however, develop ideas as effectively as you do not have the experience of a group to help you... More




Brainstorming Rules

How To Run a Brainstorming Session

Brainstorming Techniques

Manage Collective Tacit and Explicit Knowledge

BIG: IT-powered Brainstorming for SMEs

Challenging Assumptions

"Why?" and "What If?" Questions

Tips for Challenging Assumptions

Tips for Adopting a Different Point of View

Be-Different Success Stories

Assumptions Quotes

Idea Management

Kaizen Mindset

Managing Creativity

Loose-Tight Leadership

Techniques for Fast Idea Evaluation

80/20 Principle

Six Thinking Hats: Analyzing Proposals

Creative Problem Solving (CPS)

4 Levels of Problem Solving

6-Step Creative Problem Solving Process

How To Turn Problems To Opportunities

Questions for CPS

Asking Searching Questions

Lateral Thinking

Systems Thinking

Systemic Thinking


Making Big Changes




  1. Knowledge, Groupware, and Internet, Butterworth Heinemann

  2. The Role of Tacit Knowledge in Group Innovation, Dorothy Leonard and Silvia Sensiper

  3. 101 Ways To Generate Great Ideas, Timothy R.V. Foster

  4. The Art of Innovation, Tom Kelley

  5. Six Thinking Hats, Edward de Bono

  6. ConceptDraw MINDMAP: mind map software

  7. Evaluating Ideas, Jeffrey Baumgartner

  8. How to Effectively Brainstorm Solutions, Lisa B. Marshall