Problem Solving:

Creative Problem Solving

Perfect Brainstorming

A Team-Based Creative Thinking Technique

By: Vadim Kotelnikov

Founder, Ten3 Business e-Coach Inspiration and Innovation Unlimited!


See the Big Picture


"Creativity is so delicate a flower that praise tends to make it bloom, while discouragement often nips it in the bud. Any of us will put more and better ideas if our efforts are appreciated." Alexander Osburn

Great Problem Solver: Live a Happier Life and Achieve More in Life and Business


Brainstorming Creative Problem Solving Idea Management Problem Solving Strategic Problem Solving BRAINSTORMING: Techniques To Develop Solutions


The Tao of Effective Brainstorming

  1. YANG (active, aggressive side). Divergent thinking phase: attacking the problem with a lot of new, often wild ideas

  2. YIN (passive, accepting side). Convergent thinking phase: analyzing and evaluating the proposed solutions and arriving at the best conclusion.

Three Parts of the Brainstorming Session

  1. Problem identification

  2. Idea generation

  3. Idea selection and evaluation

10 Brainstorming Rules

  1. Set directions. Describe the situation and define the problem. Help people to understand the problem to be solved and clarify the objectives. Focus on productive objectives and keep group on track... More

Great Problem Solver: Live a Happier Life and Achieve More in Life and Business

How To Run a Brainstorming Session

  • Define the problem. And start brainstorming, "Wouldn't it be great if..." ... More


Why Brainstorming?

The best-known and widely used team-based creative problem solving and creative thinking technique is brainstorming. One major reason why brainstorming is useful is that it helps to free us from 'fixed ideas'.


Problem Solving Strategies: 4 Levels

Understanding Right / Left Brain Functions

  • The right side of the brain controls your creative, visual, spatial concepts.

  • The left side of the brain controls your logical, mathematical judgmental, analytical activities... More

As evaluation and judgment get in the way of creativity, divide your time between these two types of activity. In a brainstorming session, suspend judgment your left brain activity while you're coming up with ideas by using your right brain. So, create, create, create. Then switch over and evaluate, evaluate, evaluate, to arrive at the best conclusion.

The 10 Key Project Leader Skills

Diversion and Conversion of Ideas

The process of innovation is a rhythm of search and selection, analysis and synthesis, cycles of divergent thinking followed by convergence... More

Managing the Flow of Ideas

The ideas you want to develop during brainstorming session should flow from the strategies you identify to achieve the objectives.3 The clearer your objective is, the better you will be able to devise strategies to achieve it.

The objective is what you want to achieve. Start all objective statements in the infinitive, and make them measurable, e.g. "to generate at least 20 ideas that could help us to solve the problem" (not "to solve the problem").

The strategy is how you propose to achieve the objective. Start all strategy statements with an active verb, e.g. "invite proposals" or "hold a brainstorming session".

Turning Problems Into Opportunities Tips

Idea Selection and Evaluation

At the end of the idea generation phase of the brainstorming session or ideas campaign, you should choose the ideas you wish to take further. A good brainstorming session can generate a lot of ideas. If you have no means of determining which ideas will best meet your needs, it is all too easy to become overwhelmed by ideas and select none of them, or to choose to implement one of the most obvious but least effective ideas... More

 Case in Point  IDEO

Brainstorming is practically a religion at IDEO, one they practice nearly every day. "Though brainstorms themselves are often playful, brainstorming as a tool as a skill is taken quite seriously."4 In a company without many rules, IDEO people have a very firm idea about what constitutes a brainstorm and how it should be organized... More


 Discover much more in the


6 Barriers To Creative Thinking and Innovation...

Looking at the Extremes of Practicality...

Step Out of Your Shoes...

Managing Innovation by Cross-functional Teams...

Managing Creativity...

Loose-Tight Leadership...

Managing Collective Tacit and Explicit Knowledge...

Individual Brainstorm...

Idea Evaluation: Changing perceptual Positions...

 Case in Point  BIG Project: IT-powered Brainstorming Sessions...





Free Micro-course

10 slides

How To Solve Problems



Free Micro-course

10 slides

Techniques for

Fast Evaluation of Ideas



  1. Knowledge, Groupware, and Internet, Butterworth Heinemann

  2. The Role of Tacit Knowledge in Group Innovation, Dorothy Leonard and Silvia Sensiper

  3. 101 Ways To Generate Great Ideas, Timothy R.V. Foster

  4. The Art of Innovation, Tom Kelley

  5. Six Thinking Hats, Edward de Bono

  6. Great Problem Solver, Vadim Kotelnikov

  7. Entrepreneurial Creativity, Vadim Kotelnikov

  8. The Jazz of Innovation, Vadim Kotelnikov


  1. Write Brothers Dramatica Pro 4

  2. Mindjet MindManager Pro 7

  3. Name and Brand Generator

How To Run a Brainstorming Session

10 Brainstorming Rules

Idea Management

Creativity Management

Techniques for Fast Idea Evaluation and Decision Making

Problem Solving

4 Types of Problems

4 Levels of Problem Solving

Strategic Problem Solving

Creative Problem Solving (CPS)

6-Step Creative Problem Solving Process

Questions for Creative Business Problem Solving

Management Success: Resolving Problems Effectively

Instant Payoff Coaching on Problem Solving

Six Thinking Hats: Analyzing Situations an Ideas


Disney Creativity Strategy

The Jazz of Innovation

Intellectual Cross-pollination

Case Studies

IDEO - a World Leading Product Design Company (USA)

GE Work-Out



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