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12 Recommendations for
Stimulating Radical Idea Generation
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Establish
the spirit of relentless growth in your organization.
-
Create
strategic intent, set
stretch goals, emphasize
a misfit between the current state and corporate aspirations, actively
encourage the quest for new opportunities, and create and sustain
strategic momentum for radical
innovation.
-
Instill confidence, turn people loose and encourage
outside-the-box
thinking.
-
Create an atmosphere where people
are confident that how far and fast they move is constrained only by the
limits of their
entrepreneurial creativity
and drive and by their standards of personal excellence.
-
Make business fun.
As business today is about passion and winning and creating new things,
fun must be a big element in the business strategy.
-
Establish
a creative chaos environment.
Accidental discoveries are
triggered by chaos and contradictions, rather than by order and logic.
-
Involve everyone, show people that their ideas are valued,
and make sure that it is
the person
with the best idea who wins.
-
Reward
authors of innovative ideas.
Rewarding idea generation
motivates people, makes them
feel important, drives participation, creates loyalty, delivers quality,
recognizes value, and demonstrates management commitment to
innovation.
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Create a questioning culture and encourage people to
ask "Why?", "What If?" and
searching questions
continuously.
-
Establish
guiding principles for
quick evaluation of a proposed new course of action and develop a
receiving capacity for innovation so that
creative people
have a place to go with their radical ideas.
-
Let
people
experiment
with their ideas, allow
the freedom to fail and try again – more intelligently .-
Establish an innovation system for
getting radical innovations out of the lab and into commercialization
projects.
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