Why Guiding Principles?
Defining your beliefs and guiding principles is
important to running a successful business.
Fast companies that have
demonstrated the ability to sustain surge and velocity all have established
sets of guiding principles to help them make
Abandoning bureaucratic procedures in favor of
a practical, a down-to-earth list of guiding principles will help your
company make the decision-making process much faster. Only one question will
need to be asked of any proposed course of action: Does it fit our guiding
Guiding Principles Defined
Guiding principles are the law that serves as a
basis of reasoning and action, a personal code of conduct that leads, shows
the way and directs the movements of your organization. Guiding principles
are a broad philosophy that guides you organization throughout its life in
all circumstances, irrespective of changes in its goals, strategies, type of
work, or the top management.
A set of guiding principles has value and makes
you faster only if the do the things this definition implies.
Living the Guiding Principles
A simple set of guiding principles for making
decisions should be shared by everyone in the organization. They should be
lived first and then enforced.
pioneered seamless stock trading on
in 1996 – much faster than
– and went from a tiny firm to the world's largest
financial services company.
Acting with lightning
speed in accordance
with Charles Schwab's Guiding Principles, the company was able to introduce online
trading service e.schwab to the market within months of conception...
Founded in Sydney,
Australia, in 1958, Lend
Lease is one of the world’s
leading fully integrated property solutions providers, with strong
development, investment management,
project and construction management and
asset and property management
is to be the leading international property company. The company
committed to creating and building
and sustainable solutions, forging
partnerships and delivering strong investment returns. At Lend Lease not a single
is made without the decision maker consulting the firm's guiding principles...
ITW Global Automotive is a global industrial
company. ITW leaders apply the
to everything they do in order to get a lot of things right. They believe the future of good business is
deeply rooted in the past.
By following its guiding principles designed to
the company is
able to make
continual process and product
improvements for customers, while
results for our shareholders.
This ability to produce
innovations on a continual
basis for our customers is the foundation of the corporate