Enterprise Strategy:

Innovation Strategy

Strategic Innovation: Road-mapping

How To Choose and Do the Right Things

"We've got to shoot ahead of the duck."

– Roger Ackerman

Why Road-Mapping?

The goal of the road-mapping is to develop the innovation strategy – to choose and do the right things. The goal of innovation management is to implement this strategy well.

Road-mapping leads to effective project portfolio development and management. It provides for company-wide technological strategy development and technology assessment, as well as division-level project evaluation and strategic aligning. Road-mapping tools provide also a common language for innovation and building bridges between technologists and business managers within your corporation, and with you major suppliers and customers.

Organizational Fitness Profile (OFP) Roadmap

The Organizational Fitness Profile (OFP) can help to x-ray your organization, identify its weaknesses, and take corrective action in order to achieve optimal performance. The OFP process starts with the top management team developing a "Statement of Strategic and Organizational Direction" in order to communicate and explain the logic behind the strategy. After the statement is issued, a task force composed of middle managers from different functions or businesses is appointed to collect information from inside and outside organization about specific management practices that help or hinder the implementation of specific strategies. The data collected by the task force enable the top management to analyze the organization's effectiveness. A plan is then established jointly by the top management and the task force to implement this new organizational vision.

3 Strategies of Market Leaders

The market leader is dominant in its industry and has substantial market share. If you want to lead the market, you must be the industry leader in developing new business models and new products or services. You must be on the cutting edge of new technologies and innovative business processes. Your customer value proposition must offer a superior solution to a customers' problem, and your product must be well differentiated... More

 Case in Point  Silicon Valley Companies

Adapted from Relentless Growth, Christopher Meyer

1. Balance between revolutionary and evolutionary initiatives. First, Silicon Valley companies assess the overall balance between revolutionary and evolutionary projects. The ultimate arbitrator of portfolio stretch if the innovation leaders’ judgment, experience, intuition, and luck... More

 Best Practices  Corning

Corning keeps it's customers, such as Nortel Networks, end-users, such as AT&T, as well as OEM suppliers well informed of its product development plans. It uses road-mapping as a co-innovation tool that allows customers and suppliers to work together to build products... More

Strategic Innovation

Strategic Innovation is the creation of growth strategies, new product categories, services or business models that change the game and generate significant new value for customers and the corporation...  More