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Road-Mapping as a Co-Innovation Tool...
The goal of the road-mapping is to
innovation strategy – to choose and
do the right things. The goal of innovation management is to implement this
Road-mapping leads to effective
project portfolio development and management. It provides for
technological strategy development and technology assessment, as well as
project evaluation and strategic
aligning. Road-mapping tools provide also a common language for
innovation and building
bridges between technologists and business managers within your corporation,
and with you major
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The task of the roadmap team is to
formulate an event map that will signal potential disruptions within the
industry and reflects your competitors' migration patterns. With a general
industry map and an event map you can identify
current and future players in your industry, what the financial
opportunities will be, and define
strategic partnerships to be formed in order to get access to necessary
Profile (OFP) Roadmap
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The Organizational Fitness Profile
(OFP) can help to x-ray your organization, identify its weaknesses, and take
corrective action in order to achieve optimal performance. The OFP process
starts with the top management
team developing a "Statement of Strategic and Organizational Direction"
in order to communicate and explain the logic behind the strategy. After the
statement is issued, a task force composed of middle managers from different
functions or businesses is appointed to collect information from inside and
outside organization about specific management practices that help or hinder
the implementation of specific strategies. The data collected by the task
force enable the top management to analyze the organization's effectiveness.
A plan is then established jointly by the top management and the task force
to implement this new organizational
Road-mapping, as a
forecasting technology, is a process that contributes to the integration of
business and technology and to the definition of
by displaying the interaction between products and technology over time,
taking into account both short- and long-term product and technology
"The best companies maintain roadmaps that
define the next technologies they will pursue and the requisite timing of
each. These technology roadmaps are matched to their
to ensure that the two are synchronized; at least two generations of
technologies, products, and services are always tracked."2
At the technology level, the task
of the roadmap team is to evaluate commercial opportunities arising from
technology developments. Technology roadmaps help you to identify new
business opportunities, validate internal knowledge and communicate ideas,
improve your technology portfolio decisions, and develop effective
technology strategy. They identify the place of the technology in the
commercialization cycle, thus enabling you to adjust your appropriate level
of investment. Technology roadmaps also identify the leading technology
players and help you to create effective linkages in order to get the best
product to market at the appropriate time...
product and service initiatives within a market or technology context.
They embody a large percentage of the
and provide a degree of tangibility that helps bring together other choices
in direction, technology, marketing and so forth to the surface.
Furthermore, starting with product roadmaps forces people to be explicit
about how their ideas translate into new products or services.2
It is vital for developing product roadmaps to discover assumptions beneath
the selection of products.