The value added or the total is greater than the sum of its individual parts




is the arithmetics of followers.

The arithmetics

disruptive innovators 


Synergistic Partnerships Master of Business Synergies (MBS) Synergize Diversities Business Partnerships Customer Partnership New People Partnership Synergy Synergistics Partnerships: Business, Customer, Employee, Master of Business Synergies, MBS, Vadim Kotelnikov







Business Partnerships

Synergy is the power behind effective business partnerships. In a business partnership, two parties leverage their assets (resources, core competencies, capabilities, expertise, client base etc.) for the mutual benefit of both.

The 80/20 Principle asserts that 80% of results come from 20% of effort. Focus your firm's resources on what you do best and what creates sustainable competitive advantage and tap to the resources of others for the rest.

Trust between organizations is at the core of today's complex and rapidly changing knowledge economy. It is one of the most efficient mechanisms for governing innovative and effective business partnerships. With trust as a foundation, the companies can share their know-how to achieve synergy.

Mutual creativity is a shared mindset. In an opportunity-maximizing strategic alliance, continued joint creativity leads to regular improvement, outperforming what any single change can do.  >>>





4Ps of a Successful Partnership






Synergistic Partnerships 4Ps of a Successful Partnership Emfographics Create an Inspiring Vision Perceptions Measuring System Process 4Ps of a Successful Parnership: Purpose, Perceptions, Process, Progress, emfographics, MBS, Vadim Kotelnikov




Employee Partnership

Treat your employees as partners. Inspire and energize them,  create synergistic teams and facilitate synergistic collaboration. People partnership fulfills the business need to motivate employees to work jointly towards stretch goals and continually improve performance... More





Customer Partnership

Customer partnership is more than "putting customers first", or finding mutually satisfactory solutions to shared problems, or a dedication to excellence in every sale or service encounter. It also requires commitment to forging long-term loving relationships that create synergies of knowledge, security, and adaptability for both parties.  >>>

Co-innovation with customers and suppliers helps companies become much more creative and flexible in their dealings with customers to give them exactly what they want faster >>> 

 Customer-intimate companies are in the business of creating new value for their customer. They discover unsuspected problems, detect unrealized potential, and create a dynamic synergy with customers.  >>>