Vadim Kotelnikov    

Mutual Creativity in Business Partnerships

Blending and Synergizing  Know-how To Find the Best Solution


Business e-Coach  Success 360  Kore 10 Tips



3Bs of Strategic Creativity


Trust the Key To Mutual Creativity

Trust creates confidence between partners that actions taken will serve both parties' interests.  >>>

Wise Agreement

Strategic Alignment

Trust creates the probability that a firm will understand it's partner's actual strategic intent as it participate in alliance.  >>>

The Jazz of Innovation: 11 Guiding Principles Download PowerPoint presentation, pdf e-book

Once strategic intents are aligned, it is easier for a firm to predict the actions its partner will take as it encounters different situations requiring decisions to be made that will affect the alliance.

Smart & Fast Decision Maker Download PowerPoint presentation, pdf e-book

The companies or synergistic innovation
teams Download PowerPoint presentation, pdf e-book within a company  can share their know-how to achieve synergy  results that exceed the sum or the parts.

Master of Business Synergies Download PowerPoint presentation, pdf e-book



Mutual Creativity
Trust frees partners to respond together to the unexpected, which is essential for mutual creativity.

Problem Solving Strategies: 4 Levels  Download PowerPoint presentation, pdf e-book

Improved Performance
Trust fosters enthusiasm, ensuring the best performance from everyone.

  Inspiring People: 4 Strategies


Shared Mind-set 

Innovation is Love Download PowerPoint presentation, pdf e-book

"Mutual creativity is a shared mind-set. As you get better at it, problems take on a different tone. By learning to be creative together, you increase the chances of constructively sorting through your differences, which encourages you to go further. The earlier you adopt this style, the sooner it will start working for you," says Jordan D. Lewis, the author of Trusted Partners.

Systemic Innovation: 7 Areas  Download PowerPoint presentation, pdf e-book

Joint Creativity in Strategic Alliances

In an opportunity-maximizing strategic alliance, continued joint creativity leads to regular improvement, outperforming what any single change can do.

Trust-based relationships and complementary assets must exist between partners for this approach to be used successfully. In this informal approach, monitoring costs are reduced and opportunities to create value Download PowerPoint presentation, pdf e-book through cooperative relationship are maximized because alliance partners can pursue potential rent-generating opportunities that aren't available to partners in more contractually restricted alliances.

Case Studies Joint Engineering Design by Ford and ABB

Intent on doing their firm's combined best through achieving synergy, Ford and ABB assembled a joint engineering team and charged members with blending their know-how to find an optimal solution to their cost, cycle time, safety, and other objectives.

ABB people shared their knowledge about technologies and processes, while Ford team members contributed their experience with paint plants. The joint team produced a design markedly different from anything from anything that had been done before. It had a smaller footprint, a multistory rather than a one-story structure, a revised system layout, and a far cleaner internal environment which made a big quality difference in finished cars.

Case Studies AT&T

AT&T entered in a strategic alliance with a much smaller credit card technology firm to develop a new credit card service. To ensure secrecy to stay beneath the radar of their main competitors so that the alliance could maintain a critical lead in the industry, companies established trust-based relationships and no contracts was used for the first several months of this relationship. During this same time, the firms worked collaboratively, sharing information and resources while relying on the character and goodwill of each other to guide the relationship. In examining this relationship, AT&T was more concerned with maximizing the opportunities of the alliance than with minimization of potential opportunism within it.

How To Discover Opportunities

Case Studies Nypro

Nypro Inc., one of the largest plastics injection molders in the United States, is a global contract manufacturer. The company transformed itself from an undistinguished also-run to an internationally heralded leader in zero-defect production. Nypro searched out sophisticated customers, initially targeting cutting-edge manufacturers of health-care products whose needs for product safety demanded far higher specifications than any existing injection process could deliver. Nypro designed new injection process for each customer, sharing insights with the customers' own engineering and marketing teams to solve their specific problems.

They worked together: partners in innovation. Nypro situated its new plants next door to its customers Download PowerPoint presentation, pdf e-book and integrated its new process with theirs. As a result, Nypro's customers got more sophisticated products produced at lower costs with a faster cycle time and fewer defects... More

Learning SWOT Questions



" Creative minds Download PowerPoint presentation, pdf e-book always have been known to survive any kind of bad training." ~ Anna Freud