Turn your Customers into teachers

Study the obvious for non-obvious solutions. If you're trying to solve a customer's problem, go and ask him how he'd like to see it solved. This type of problem-solving 'empathy' leads to innovative thinking.

When you build a meaningful, memorable total experience, you win customers for life.






Michael Dell advice

Mobilize your people around a single goal: finding the next frontier of value that you can create for your customers.

Michael Dell

Dell Inc.



Big Picture

See the big picture. It's not enough to just respond piecemeal to your customer's problem.  You've got to be willing to invest in coming up with a solution to the immediate problem and look beyond it to see its bigger potential.


Empathize with Your Customers

Holistic Thinking

Value Innovation






Run with the suggestions your customers provide. Ask yourself, "Is this a onetime event, or indicative of a trend? Is this an opportunity ripe for development? Go one step further and ask, "Is there another whole business here?" 


9 Questions To Ask Yourself

Customers Needs

Customer Partnership



Michael Dell advice

When you delight your customer consistently by offering better products and better services, you create strong loyalty. When you build a meaningful, memorable total experience, you win customers for life.

Michael Dell

Dell Inc.




Be a Helper

Always think bottom line but not just yours. Consider your customers' bottom line as well. Can you save them money, while enhancing partnership with them? Think strategically about your customers' businesses, and find ways to help them cut costs and increase profits, all the while improving how they can serve their customers.


Customer Focus

Customer Experience Management

Customer Experience as a Love Story






Be an Advisor

Go beyond selling your products or services, and make yourself valuable to your customers as an advisor. Delivering expert advice with no strings attached does much to demonstrate that you are a trustworthy partner.


What Makes People Buy

Synergy with Customers





Be a Student

It's an important to listen as to counsel. Customers can provide a much-needed perspective on products and services you may be too invested in to evaluate objectively. Since they're the ones who'll be buying, it's always better to know sooner rather than later.


Love Your Customers

Customer Intimacy

Customer Feedback



Michael Dell advice

"It's through curiosity and looking at opportunities in new ways that we've always mapped our path at Dell. There's always an opportunity to make a difference."

Michael Dell

Dell Inc.




Customer Success 360

PowerPoint slides
for teachers, trainers, speakers

all those who teach others how to achieve customer success

  Customer Success 360 Customer Value Proposition Service-Profit Chain Customer Intimacy Customer Care Customer Partnership Differentiation Strategies Creative Marketing Listening To Customers Observing People Creating Customer Value Value Innovation Branding Empathetic Marketing Engaging Customers Sell Benefits Closing the Deal Retaining Customer Customer Service Loving Customer Relationships Customer Satisfaction e-Coach Master of Business Synergies (MBS) Winning Customers Synergistic Marketing Synergistic Selling Vadim Kotelnikov Selling Is Problem Solving Emotional Marketing Customer Success 360