Feedback helps you turn any experience into success.


The Value of Customer Feedback

empathy-powered feedback can provide your business with tremendous insights about what your customers need, want, care about and value most. Collecting customer feedback helps you solve their problems, create more and lasting value and communicate benefits to them. It can help you understand what’s working and what’s not working so that you can build on what’s working and discontinue or fix what’s not.

Customer-driven Innovation

Customer-driven value innovation is  not a one-time event or a slogan, it's a philosophy and a mindset.  You should live this principle daily. Analyze customer comments, including comments made in social networks, to gain insight and leverage customer feedback to ensure success. Observe people, live your customers' life, watch how they use your product to learn what works and what doesn't work.

Encourage experimentation and risk taking. Involve everyone. Require every person, regardless of their position to spend time on customer contact and services activities. Help your employees to understand the customer's needs by involving them in listening to customer feedback after a new product launch. Ask all your employee to get on board with customer-driven innovation. Ingrain it in your operations so deeply that is becomes a part of DNA of your company... More

Measuring Customer Satisfaction

Client satisfaction surveys are a good way to gather key information about how well your company has met customer expectations, how your company's performance compares with the competition, and how you could improve your company's process to better serve the customer's needs... More

Successful Startup Firms

"Looking over its portfolio, one early-stage venture fund analyzed the characteristics of companies that had become become successful," writes Terry Collison. "In all but one case, the CEO of every successful company had previously "carried a bag" (i.e., had had experience in actually calling on prospects and customers). And in all but one case, the CEO of every successful company had actually called on deal-targeted companies as a basis for creating the company's business plan and its marketing program. The information and candid feedback that can be provided by prospective customers is invaluable. Access may be easier than you might imagine. Yes, sometimes even before you have either a product to sell or even have formed the company."... More

New Technology Development: Dealing With the Fuzzy Front End

Balance customer feedback with your own understanding of the technology potential. Listen to your current customers, but don't always believe them. Often the benefits of new technology move faster than your current customers are willing to accept. Remember however that although customers can be overly conservative, technology push by itself rarely wins... More



Case Studies Google

Many search engine companies tried to dominate the market place, yet Google emerged as the Internet’s strong number one search engine within quite a short time frame. What is the reason for Google’s remarkable success? Market feedback is the answer. Google launched a less than perfect service into the market place to start getting market feedback. The feedback sparked off the virtuous circle of continuous improvement... More





Case Studies Google's 9 Notions of Innovation

"Some companies think of design as an art. We think of design as a science. It doesn't matter who is the favorite or how much you like this aesthetic versus that aesthetic. It all comes down to data. Run a 1% test [on 1% of the audience] and whichever design does best against the user-happiness metrics over a two-week period is the one we launch. We have a very academic environment where we're looking at data all the time. We probably have somewhere between 50 and 100 experiments running on live traffic, everything from the default number of results to underlined links to how big an arrow should be. We're trying all those different things," says Marissa Mayer, a Google's Top Manager... More

Bill Gates advice

You need to know about customer feedback that says things should be better.

Bill Gates


Michael Dell advice

Run with the suggestions your customers provide. Ask yourself, "Is this a onetime event, or indicative of a trend?... >>>

Michael Dell

Dell Inc.