Customer Feedback - listening to customers, learn, and improve

Customer Feedback

Seek feedback, learn from it, and make thing better

The Value of Customer Feedback

empathy-powered feedback can provide your business with tremendous insights about what your customers need, want, care about and value most.

Collecting customer feedback helps you solve their problems, create more and lasting value, communicate benefits to them, and achieve customer satisfaction. It can help you understand what’s working and what’s not working so that you can build on what’s working and discontinue or fix what’s not.

"You need to know about customer feedback that says things should be better." ~ Bill Gates

Customer Experience

Customer Experience Management

Feedback is Your Elevator to Success

Benefits of Customer Satisfaction

Customer Listening Tips

Invite Feedback from Employees

Customer-driven Innovation

Customer-driven value innovation is not a one-time event or a slogan, it's a philosophy and a mindset. You should live this principle daily.

Innovation is Love

Love Your Customers

Loving Customer Relationships

Love for customers is the springhead of the cascade of innovations and the river of revenues.

~ Vadim Kotelnikov

Analyze customer comments, including comments made in social networks, to gain insight and leverage customer feedback to ensure success.
Observe people, live your customers' life, watch how they use your product to learn what works and what doesn't work.

Encourage experimentation and risk taking. Involve everyone.

Customer-focused Culture

Require every person, regardless of their position to spend time on customer contact and services activities. Help your employees to understand the customer's needs by involving them in listening to customer feedback after a new product launch. Ask all your employee to get on board with customer-driven innovation. Ingrain it in your operations so deeply that is becomes a part of DNA of your company... More

Customer is always right. The question is how can you be right about your customers.
~ Vadim Kotelnikov

Radical Innovation: Dealing With the Fuzzy Front End

Focus on enthusiast customers when you beta test your radical innovation.

Balance customer feedback with your own understanding of the technology potential.

Listen to your current customers, but don't always believe them. Often the benefits of new technology move faster than your current customers are willing to accept. "If I had asked the public what they wanted, they would have said a faster horse," said Henry Ford who pioneered automobile production.

Remember however that although most customers can be overly conservative, technology push by itself rarely wins. Use Icebreaker and Wood-Screw marketing strategies to win customers over... More

Feedback
Feedback as an Elevator to Success
Types of Feedback
Constructive Feedback
Good Feedback
AI Feedback

Robotic Process Automation (RPA)
Conversational interfaces, such as chatboats, provide an easy and economical way to receive customer feedback.

Customer Engagement
10 Tips

Customer Value Journey

Google

Many search engine companies tried to dominate the market place, yet Google emerged as the Internet’s strong number one search engine within quite a short time frame. What is the reason for Google’s remarkable success? Market feedback is the answer. Google launched a less than perfect service into the market place to start getting market feedback. The feedback sparked off the virtuous circle of continuous improvement... More

Google's 9 Notions of Innovation

Some companies think of design as an art. At Google, managers think of design as a science. It all comes down to data. Whichever design does best against the user-happiness metrics over a two-week period is the one they launch... More

Customer Satisfaction

Benefits

Measure

Successful Startup Firms

"Looking over its portfolio, one early-stage venture fund analyzed the characteristics of companies that had become successful," writes Terry Collison. "In all but one case, the CEO of every successful company had previously "carried a bag" (i.e., had had experience in actually calling on prospects and customers). And in all but one case, the CEO of every successful company had actually called on deal-targeted companies as a basis for creating the company's business plan and its marketing program. The information and candid feedback that can be provided by prospective customers is invaluable. Access may be easier than you might imagine. Yes, sometimes even before you have either a product to sell or even have formed the company."... More

Run with the suggestions your customers provide. Ask yourself, "Is this a onetime event, or indicative of a trend?

Michael Dell