Creating Customer Value
"The biggest mistake
anyone can make is to focus on the competitor.
You focus on the consumer and you
will get it right." ~
excel at strategy execution and achieve remarkable results know how to
create sustainable value for customers, employees and shareholders. A
feature of such organizations is their ability to define key
capabilities – that
produce observable value to customers2...
10 Lessons from Konosuke Matsushita
New Product Development:
10 Best Practices
Customer Value Proposition
Your company should deliver a particular
customer value proposition to a definable market in order to exist.
Competition is all about value: creating it and capturing it...
from all others – is about the life and death of your brand. It is how your
brand is born and how it may die if differentiation declines...
Surprise To Win:
for Building a High-growth Business
WOW Principle and 7 Features
Different Types of People
There are many models for understanding and
the styles of interaction
different people prefer to employ. Different people take in the world
through different senses – seeing, hearing, or feeling it. Further,
different people tend to lead their
decision making process with
one of the four functions:
and sensing. Vividly differentiated differences that are anchored
to a product and engage the above functions can enhance memory of your
current and prospective customers...
is about how you differentiate your product or service
in the mind of your prospect. It is an organized system for finding a
window in the mind of your prospect in order to position effectively over
there a product
a merchandise, a service, a company, or a person
against its main competitors...
Relationship Marketing and
Relationship marketing increases the return on your sales investment. Learning to
fast with your customers by taking full advantage of your
body, your mind, your
voice, and above all your imagination will give you a significant
Use Prototypes to Create
to sell your ideas to others and create internal customers or external
contractors. "Good prototypes don't just communicate – they
persuade," says Tom Kelly.1
Prototypes beat words and pictures. If a picture is worth a thousand words,
then a good prototype is worth a thousand pictures. "It if easy to reject a
dry report or a flat drawing. But models often surprise, making it easier to
change your mind and accept new ideas. Or make hard choices, such as
forgoing costly and complex features. Give your management team a
report, and it's likely they won't be able to make a crisp decision.
But a prototype is almost like a spokesperson for a particular
point of view, crystallizing the group's feedback and keeping the things
10 Commandments of Innovation
Focus on Customers.
create innovative value