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Creating New Customers for Your Innovative Products or Services |
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By Vadim Kotelnikov, Inventor, Author & Founder, Ten3 BUSINESS e-COACH Innovation Unlimited, 1000ventures.com
"The biggest mistake anyone can make is to focus on the competitor. You focus on the consumer and you will get it right." K.B.Dadiseth
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Organizations that excel at strategy execution and achieve remarkable results know how to create sustainable value for customers, employees and shareholders. A feature of such organizations is their ability to define key organizational capabilities that produce observable value to customers.2... More Customers for Life By: Brian Tracy
The purpose of a business is to
create and
keep a customer. If a business successfully creates and keeps customers
in a cost-effective way, it will make a profit while continuing to survive
and thrive. If, for any reason, a business fails to attract or sustain a
sufficient number of customers, it will experience losses. Too many losses
will lead to the demise of the enterprise.
According to Dun and Bradstreet, the single, most important
reason for the failure of businesses in America is lack of
sales. And, of course, this refers to resales as well as
initial sales. So your companys job is to create and keep a
customer, and your job is exactly the same.
Remember, no matter
what your official title is, you are a salesperson for yourself
and your company...
Customer Value Proposition Your company should deliver a particular customer value proposition to a definable market in order to exist. Competition is all about value: creating it and capturing it... More Positioning
Positioning is about how you
differentiate your product or service
in the mind of your prospect. It is an organized system for finding a
window in the mind of your prospect in order to position effectively over
there a product
a merchandise, a service, a company, or a person
against its main competitors...
More Differentiate Differentiation distinguishing your brand from all others is about the life and death of your brand. It is how your brand is born and how it may die if differentiation declines... More
Customer Care... The Fun Factor... The Framework for Growth Strategy: Four Rules... Two Questions You Must Answer... New Product Development... New-to-the-World Product Development.... Managing Radical Innovation Projects... Use Prototypes to Create Contractors... Differentiating With Different Types of People... Influencing People... Persuading People... Partner For Profit Differentiate Yourself From Your Competitors... Creating Sustainable Revenue Stream: 9 Questions To Answer... How Do You Create Value for the Customer?... Value Innovation: Two Fundamental Questions... Customers Will Usually Come Back If... Do Your Customers Enjoy Buying from You?... Relationship Marketing and Selling...
Case in Point
Case in Point
Case in Point
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