Vadim Kotelnikov    

Create New Customers    Kore 10 Tips   Emfographics, emotional infographics

for Your Innovative Products or Services

   

Vadim Kotelnikov, founder of 1000ventures - personal logo   Business e-Coach   Innompic Games icon

 

First, focus on enthusiasts, visionaries and intuiters. The rest will follow.  >>>

 

 

How To Create Custoomers: Value Creation, innovation, exciting offers

 

   

Surprise To Win: 3 Strategies Download PowerPoint presentation, pdf e-book

 

3-How Questions You Must Answer

How do you create great, innovative, differentiated and appealing value for your prospects?

How do you help people recognize and accept that they need and want your product or service?

How do you help them act upon that recognition and acceptance?

Creating Sustainable Profits: 9 Questions To Answer

Sell Benefits

Selling Is Problem Solving

 

Creating Customers

KoRe 10 Tips

  • Know the needs of your prospects, but focus on creating new desires.

  • Know your competitors, but focus on creating unique customer value... More

 

Types of Customers of Radical Innovations

  • Enthusiasts (or Innovators): purchase new technology just as it comes available and before anybody else... More

Developing Your Competitive Strategy

Knowing Customers

Customers of Innovative Products

Customer Needs    What Makes People Buy

Understanding Risks Perceived by Customers

Top 10 Subconscious Values >> Cultural Differences

Observing People    Listening To Customers >> Tip

Value Creation

Enterprise-wide Business Process Management

SME Niche

Winning Customers

Create a Market Niche for Your Business

Microsoft's 7-part Competitive Strategy

Differentiation Strategies

Differentiating with Different Types of People

Positioning >> 10 Tips >> 10 Commandments

Diversification Strategies

Blue Ocean vs. Red Ocean Strategy

Discover Market Opportunities

New Product Development >> Milestones

Revenue Model

Virtuoso Marketing

Creative Marketing    Emotional Marketing >> Success Stories

Marketing To the Subconscious

Buzz Marketing  >> Success Stories

Influencing People

Persuading People

10 Commandments of Innovation

Focus on Customers. Strive to create innovative value for them... More

Create Customer Value

Innovation Is Love Download PowerPoint presentation, pdf e-book

Value Innovation: Yin-Yang Strategies Download PowerPoint presentation, pdf e-book

Organizations that excel at strategy execution and achieve remarkable results know how to create sustainable value for customers, employees and shareholders. A feature of such organizations is their ability to define key organizational capabilities – that produce observable value to customers2... More

New Product Development: 10 Best Practices Download PowerPoint presentation, pdf e-book 

Customer Value Proposition

Your company should deliver a particular customer value proposition to a definable market in order to exist. Competition is all about value: creating it and capturing it... More

Customer Value Proposition

Emotional Marketing

Differentiate

Differentiation – distinguishing your brand from all others – is about the life and death of your brand. It is how your brand is born and how it may die if differentiation declines... More

Great Slogan: WOW Principle and 7 Features

Differentiating With Different Types of People

There are many models for understanding and characterizing the styles of interaction different people prefer to employ. Different people take in the world through different senses – seeing, hearing, or feeling it. Further, different people tend to lead their decision making process with one of the four functions: thinking Download PowerPoint presentation, pdf e-book, feeling, intuition, and sensing. Vividly differentiated differences that are anchored to a product and engage the above functions can enhance memory of your current and prospective customers... More

Positioning

Positioning is about how you differentiate your product or service in the mind of your prospect. It is an organized system for finding a window in the mind of your prospect in order to position effectively over there a product – a merchandise, a service, a company, or a person – against its main competitors... More

Relationship Marketing and Selling

Relationship marketing increases the return on your sales investment. Learning to connect fast with your customers by taking full advantage of your body, your mind, your voice, and above all your imagination will give you a significant competitive edge... More

Empathetic Marketing

  

    10 Rules for Building a High-growth Business

 

 

 

Peter Drucker advice

The purpose of a business is to
create a customer.

Peter Drucker

Thought Leader

IDEO Tom Kelley creativity innovation quotes

Use prototypes to sell your ideas to others. Good prototypes don't just communicate – they persuade >>>

Tom Kelley

IDEO

Konosuke Matsushita advice quotes

10 Lessons  >>  Company’s vision must be driven by the aspirations of its customers.

Konosuke Matsushita

Panasonic

 "The biggest mistake anyone can make is to focus on the competitor.
You focus on the consumer and you will get it right."
 ~ K.B.Dadiseth

 

References:

1. The Art of Innovation, Tom Kelley

2. Strategic Achievement, Andrew Spanyi

3. Every Business Is a Growth Business, Ram Charan and Noel M. Trich