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Customer-driven Innovation: 7
Practice Tips
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Creating Customer Value
Organizations that
excel at strategy execution and achieve remarkable results know how to
create sustainable value for customers, employees and shareholders.
A feature of such organizations is their
ability to define key
organizational capabilities – that
produce observable value to customers.2
Yin and Yang of Value Innovation
Market Leadership
Strategies
The market leader
is dominant in its industry and has substantial market share. If you want to
lead the market, you must be the industry leader in developing new
business models
and new products or services. You must be on the cutting edge of new
technologies and innovative business processes. Your customer value proposition
must offer a superior solution to a customers' problem, and your product must be
well differentiated .
Blue Ocean Strategy: 6 Principles
Blue Ocean Strategy is about
revolutionary
value innovation.
The six principles drive the successful
formulation and
execution of Blue Ocean
Strategy. These principles attenuate the six risks...
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Customers for Life
By:
Brian Tracy
The purpose of a business is to create and
keep a customer. If a business successfully creates and keeps customers
in a cost-effective way, it will make a profit while continuing to survive
and thrive. If, for any reason, a business fails to attract or sustain a
sufficient number of customers, it will experience losses. Too many losses
will lead to the demise of the enterprise.
According to Dun and Bradstreet, the single, most important
reason for the failure of businesses in America is lack of
sales...
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Synergistic Selling: 3 Pillars
Customer Value Proposition
Your company should deliver a particular
customer value proposition to a definable market in order to exist.
Competition is all about value: creating it and capturing it...
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Differentiate
Differentiation
– distinguishing
your brand
from all others – is about the life and death of your brand. It is how your
brand is born and how it may die if differentiation declines...
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Buzz Marketing
Positioning
Positioning is about how you differentiate your product or service
in the mind of your prospect. It is an organized system for finding a
window in the mind of your prospect in order to position effectively over
there a product
–
a merchandise, a service, a company, or a person
–
against its main competitors...
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Case
in Point
7-Part
Competitive Strategy of Microsoft
Although Bill
Gates, Founder of
Microsoft,
built his empire on
technological products, his business mastery is even more important than his
technical skills, and his competitive urge is a huge driving force.
The early success of
Microsoft was founded on the company's 7-part competitive strategy...
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Customer Care...
The Fun Factor...
The Framework for Growth
Strategy: Four Rules...
Two Questions You Must
Answer...
New Product Development...
New-to-the-World Product
Development....
Managing Radical Innovation
Projects...
Use Prototypes to Create
Contractors...
Differentiating With
Different Types of People...
Influencing People...
Persuading People...
Partner For Profit – Differentiate Yourself From Your Competitors...
Creating Sustainable Revenue Stream: 9 Questions To Answer...
How Do You Create Value for
the Customer?...
Value Innovation: Two Fundamental Questions...
Customers Will
Usually Come Back If...
Do Your Customers Enjoy
Buying from You?...
Relationship Marketing and
Selling...
Case
in Point
Dell
Computers...
Case
in Point
Charles
Schwab...
Case
in Point
Infosys...
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