Vadim Kotelnikov    

Create New Customers Emfographics, emotional infographics

for Your Innovative Products or Services


Business e-Coach  Success 360  Kore 10 Tips


 "The purpose of a business is to create a customer." ~ Peter Drucker


How To Create Custoomers: Value Creation, innovation, exciting offers



3-How Questions You Must Answer

  1. How do you create great, innovative, differentiated and appealing value for your prospects?

  2. How do you help people recognize and accept that they need and want your product or service?

  3. How do you help them act upon that recognition and acceptance?

  Creating Sustainable Profits: 9 Questions To Answer

Sell Benefits

Selling Is Problem Solving


Creating Customers

Kore 10 Tips

  • Know the needs of your prospects, but focus on creating new desires.

  • Know your competitors, but focus on creating unique customer value... More


Types of Customers of Radical Innovations

  • Enthusiasts (or Innovators): purchase new technology just as it comes available and before anybody else... More

Developing Your Competitive Strategy

Knowing Customers

Customers of Innovative Products

Customer Needs    What Makes People Buy

Understanding Risks Perceived by Customers

Top 10 Subconscious Values >> Cultural Differences

Observing People    Listening To Customers >> Tip

Value Creation

Enterprise-wide Business Process Management

SME Niche

Winning Customers

Create a Market Niche for Your Business

Microsoft's 7-part Competitive Strategy

Differentiation Strategies

Differentiating with Different Types of People

Positioning >> 10 Tips >> 10 Commandments

Diversification Strategies

Blue Ocean vs. Red Ocean Strategy

Discover Market Opportunities

New Product Development >> Milestones

Revenue Model

Virtuoso Marketing

Creative Marketing    Emotional Marketing >> Success Stories

Marketing To the Subconscious

Buzz Marketing  >> Success Stories

Influencing People

Persuading People

Creating Customer Value

"The biggest mistake anyone can make is to focus on the competitor.
You focus on the consumer and you will get it right."  

Innovation Is Love Download PowerPoint presentation, pdf e-book

Value Innovation: Yin-Yang Strategies Download PowerPoint presentation, pdf e-book

Organizations that excel at strategy execution and achieve remarkable results know how to create sustainable value for customers, employees and shareholders. A feature of such organizations is their ability to define key organizational capabilities that produce observable value to customers2... More

10 Lessons from Konosuke Matsushita

New Product Development: 10 Best Practices Download PowerPoint presentation, pdf e-book



Customer Value Proposition

Your company should deliver a particular customer value proposition to a definable market in order to exist. Competition is all about value: creating it and capturing it... More

Customer Value Proposition

Emotional Marketing


Differentiation distinguishing your brand from all others is about the life and death of your brand. It is how your brand is born and how it may die if differentiation declines... More

Surprise To Win: 3 Strategies Download PowerPoint presentation, pdf e-book

10 Rules for Building a High-growth Business

Great Slogan: WOW Principle and 7 Features

Differentiating With Different Types of People

There are many models for understanding and characterizing the styles of interaction different people prefer to employ. Different people take in the world through different senses seeing, hearing, or feeling it. Further, different people tend to lead their decision making process with one of the four functions: thinking Download PowerPoint presentation, pdf e-book, feeling, intuition, and sensing. Vividly differentiated differences that are anchored to a product and engage the above functions can enhance memory of your current and prospective customers... More


Positioning is about how you differentiate your product or service in the mind of your prospect. It is an organized system for finding a window in the mind of your prospect in order to position effectively over there a product a merchandise, a service, a company, or a person against its main competitors... More

Relationship Marketing and Selling

Relationship marketing increases the return on your sales investment. Learning to connect fast with your customers by taking full advantage of your body, your mind, your voice, and above all your imagination will give you a significant competitive edge... More

Empathetic Marketing



Use Prototypes to Create Contractors

Use prototypes to sell your ideas to others and create internal customers or external contractors. "Good prototypes don't just communicate they persuade," says Tom Kelly.1 Prototypes beat words and pictures. If a picture is worth a thousand words, then a good prototype is worth a thousand pictures. "It if easy to reject a dry report or a flat drawing. But models often surprise, making it easier to change your mind and accept new ideas. Or make hard choices, such as forgoing costly and complex features. Give your management team a report, and it's likely they won't be able to make a crisp decision. But a prototype is almost like a spokesperson for a particular point of view, crystallizing the group's feedback and keeping the things moving."

10 Commandments of Innovation

Focus on Customers. Strive to create innovative value for customers... More



1. The Art of Innovation, Tom Kelley

2. Strategic Achievement, Andrew Spanyi

3. Every Business Is a Growth Business, Ram Charan and Noel M. Trich