Marketing Innovation:

Sales Success

Creating New Customers

for Your Innovative Products or Services

By Vadim Kotelnikov, Inventor, Author & Founder, Ten3 BUSINESS e-COACH – Innovation Unlimited, 1000ventures.com

"The biggest mistake anyone can make is to focus on the competitor. You focus on the consumer and you will get it right." – K.B.Dadiseth

 

10 Rules for Building a Great Business

Creating a Process-managed Enterprise

  1. Overcome traditional functional thinking and obsess about the end-to-end enterprise business processes (EBP) that create all value for your customers... More

Competitive Strategy

 

 

 Discover much more!

Winning Customers

Make the Competition Irrelevant

Effective Selling

How To Become an Irresistible Sales Communicator with Integrity and Power

How To Present With Passion

Selling by Listening

The ABC of Selling: Always Be Closing

Marketing and Selling Quotes

Internet Marketing

Internet Marketing 101

What Follow Up Method Really Works?

A Simple Secret To Seducing the Search Engines

Competitive Strategies

3 Strategies of Market Leaders

10 Rules for Building a Great Business

Keys To Branding Your Growing Business

7-Part Competitive Strategy of Microsoft

Retaining Customers

Customers Will Usually Come Back If...

Customers for Life

Innovation

DOs and DON'Ts of a Successful Innovator

The Art of Innovation: 9 Truths

3 Criteria To Assess Your Innovation Portfolio

Systemic Innovation

  Ten3 Mini-Courses   Presentation:    View    Download

Winning Customers  (100 slides)

Synergizing Value Chain  (200 slides)

3 Strategies of Market Leaders  (125 slides)

Creating Customer Value

Organizations that excel at strategy execution and achieve remarkable results know how to create sustainable value for customers, employees and shareholders. A feature of such organizations is their ability to define key organizational capabilities – that produce observable value to customers.2... More

Customers for Life

By: Brian Tracy

The purpose of a business is to create and keep a customer. If a business successfully creates and keeps customers in a cost-effective way, it will make a profit while continuing to survive and thrive. If, for any reason, a business fails to attract or sustain a sufficient number of customers, it will experience losses. Too many losses will lead to the demise of the enterprise.

According to Dun and Bradstreet, the single, most important reason for the failure of businesses in America is lack of sales. And, of course, this refers to resales as well as initial sales. So your company’s job is to create and keep a customer, and your job is exactly the same.

 

Remember, no matter what your official title is, you are a salesperson for yourself and your company... More

Customer Value Proposition

Your company should deliver a particular customer value proposition to a definable market in order to exist. Competition is all about value: creating it and capturing it... More

Positioning

Positioning is about how you differentiate your product or service in the mind of your prospect. It is an organized system for finding a window in the mind of your prospect in order to position effectively over there a product – a merchandise, a service, a company, or a person – against its main competitors... More

Differentiate

Differentiation – distinguishing your brand from all others – is about the life and death of your brand. It is how your brand is born and how it may die if differentiation declines... More

  

 Discover much more in the FULL VERSION of e-Coach

Customer Care...

The Fun Factor...

The Framework for Growth Strategy: Four Rules...

Two Questions You Must Answer...

New Product Development...

New-to-the-World Product Development....

Managing Radical Innovation Projects...

Use Prototypes to Create Contractors...

Differentiating With Different Types of People...

Influencing People...

Persuading People...

Partner For Profit – Differentiate Yourself From Your Competitors...

Creating Sustainable Revenue Stream: 9 Questions To Answer...

How Do You Create Value for the Customer?...

Value Innovation: Two Fundamental Questions...

Customers Will Usually Come Back If...

Do Your Customers Enjoy Buying from You?...

Relationship Marketing and Selling...

 Case in Point  Dell Computers...

 Case in Point  Charles Schwab...

 Case in Point  Infosys...

 

 

 

 

References:

  1. The Art of Innovation, Tom Kelley

  2. "Strategic Achievement", Andrew Spanyi

  3. "Every Business Is a Growth Business," Ram Charan and Noel M. Trichy

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We invented Business e-Coaching in 2001

Today, we have customers in 100+ countries!

Our customers:

3M, ABB, Adidas, Alcatel, American Express, Bayer, Boeing, British American Tobacco, BP, Canon, Cisco, Citigroup, Colgate, Corning, Deloitte, Ernst & Young, Fujitsu-Siemens, GE, Goldman Sachs, HP, Hitachi, Huyndai, IBM, Intel, Johnson & Johnson, JP Morgan Chase, KPMG, Lufthansa, Microsoft, Motorola, Nokia, Oracle, Samsung, Shell, Siemens, Sony, United Bank of Switzerland

Ten3 Mini-courses: SMART & FAST sets Full version of Ten3 Business e-Coach Ten3 Business e-Coach (home page)

Ten3 Business e-Coach, version 2008

Inventor, Author & Founder – Vadim Kotelnikov

© Vadim Kotelnikov, GIVIS