Marketing Innovation:

Sales Success

Creating New Customers

for Your Innovative Products or Services

By: Vadim Kotelnikov

Founder, Ten3 Business e-Coach Inspiration and Innovation Unlimited!



"The biggest mistake anyone can make is to focus on the competitor. You focus on the consumer and you will get it right." ~ K.B.Dadiseth

Selling Is Problem Solving

More Customer Success Quotes


Competitive Strategy

Customer Success 360



10 Rules for Building a Great Business

3 Strategies of Market Leaders


New Product Development (NPD)

Shift To New Approaches: 7 Reasons


10 Commandments of Innovation

Creating a Process-managed Enterprise

  1. Overcome traditional functional thinking and obsess about the end-to-end enterprise business processes (EBP) that create all value for your customers... More



Customer-driven Innovation: 7 Practice Tips

Creating Customer Value

Organizations that excel at strategy execution and achieve remarkable results know how to create sustainable value for customers, employees and shareholders.


A feature of such organizations is their ability to define key organizational capabilities that produce observable value to customers.2

  Yin and Yang of Value Innovation

Market Leadership Strategies

The market leader is dominant in its industry and has substantial market share. If you want to lead the market, you must be the industry leader in developing new business models and new products or services. You must be on the cutting edge of new technologies and innovative business processes. Your customer value proposition must offer a superior solution to a customers' problem, and your product must be well differentiated.

Blue Ocean Strategy: 6 Principles

Blue Ocean Strategy is about revolutionary value innovation.

The six principles drive the successful formulation and execution of Blue Ocean Strategy. These principles attenuate the six risks... More

Customers for Life

By: Brian Tracy

The purpose of a business is to create and keep a customer. If a business successfully creates and keeps customers in a cost-effective way, it will make a profit while continuing to survive and thrive. If, for any reason, a business fails to attract or sustain a sufficient number of customers, it will experience losses. Too many losses will lead to the demise of the enterprise.

According to Dun and Bradstreet, the single, most important reason for the failure of businesses in America is lack of sales... More

Synergistic Selling: 3 Pillars

Customer Value Proposition

Your company should deliver a particular customer value proposition to a definable market in order to exist. Competition is all about value: creating it and capturing it... More


Differentiation distinguishing your brand from all others is about the life and death of your brand. It is how your brand is born and how it may die if differentiation declines... More

Buzz Marketing


Positioning is about how you differentiate your product or service in the mind of your prospect. It is an organized system for finding a window in the mind of your prospect in order to position effectively over there a product a merchandise, a service, a company, or a person against its main competitors... More

 Case in Point  7-Part Competitive Strategy of Microsoft

Although Bill Gates, Founder of Microsoft, built his empire on technological products, his business mastery is even more important than his technical skills, and his competitive urge is a huge driving force.

The early success of Microsoft was founded on the company's 7-part competitive strategy... More


 Discover much more in the


Customer Care...

The Fun Factor...

The Framework for Growth Strategy: Four Rules...

Two Questions You Must Answer...

New Product Development...

New-to-the-World Product Development....

Managing Radical Innovation Projects...

Use Prototypes to Create Contractors...

Differentiating With Different Types of People...

Influencing People...

Persuading People...

Partner For Profit Differentiate Yourself From Your Competitors...

Creating Sustainable Revenue Stream: 9 Questions To Answer...

How Do You Create Value for the Customer?...

Value Innovation: Two Fundamental Questions...

Customers Will Usually Come Back If...

Do Your Customers Enjoy Buying from You?...

Relationship Marketing and Selling...

 Case in Point  Dell Computers...

 Case in Point  Charles Schwab...

 Case in Point  Infosys...





  1. The Art of Innovation, Tom Kelley

  2. "Strategic Achievement", Andrew Spanyi

  3. "Every Business Is a Growth Business," Ram Charan and Noel M. Trichy

  4. Winning Customers, Vadim Kotelnikov

  5. 3 Strategies of Market Leaders, Vadim Kotelnikov

  6. New Product Fast!, Vadim Kotelnikov

  7. DOs and DON'Ts of a Successful Innovator, Peter Drucker


Free Micro-course

15 slides

Innovation Is Love


Free Micro-course

10 slides

Creative Marketing


Winning Customers

Make the Competition Irrelevant

Effective Selling

How To Become an Irresistible Sales Communicator

How To Present With Passion

Selling by Listening

The ABC of Selling: Always Be Closing

Marketing and Selling Quotes

Internet Marketing

Internet Marketing 101

What Follow Up Method Really Works?

Competitive Strategies

3 Strategies of Market Leaders

Keys To Branding Your Growing Business

Retaining Customers

Customers Will Usually Come Back If...


Innovation Is Love

The Art of Innovation: 9 Truths