forget that it (your product or service) is not differentiated until the
customer understands the difference." ~
differentiation strategy calls for you to
sell nonstandardized products to
customers with unique needs.
This strategy is a
set of actions designed to produce or deliver products that
perceive as being valuably different.
Slogan of Business e-Coach
The slogan 'We don't teach, we inspire'
differentiates Ten3 Business e-Coach from traditional educational
Slogan of Innompics
The slogan 'Play at home, shine globally'
innovators from other games.
"Play at home" differentiates Internet-powered Innompics from traditional Olympic
games, while "shine globally" differentiates Innompic games from other
WOW Principle and 7 Features
Your differentiating idea is your
competitive mental angle...
Differentiation Step 1 in
Building Your Brand
your brand from
all others is about the life and death of your brand. It is how your brand
is born and how it may die if differentiation declines.
Create a Niche for Your
compete with other businesses nowadays you
need something unique that nobody else can copy. You must create a niche for
your business. A niche is something that makes your business different from
your competitors and
positions is prominently...
7 Routes To
Value Add in Your Products and
Services as a
It is the value add in your products and
services that differentiate you from your
competitors. Identifying and optimizing the
value stream of your
products and processes is a powerful tool to improve your manufacturing
Creating Sustainable Profits:
9 Questions To Answer
Create Customer Value:
10 Lessons from Konosuke Matsushita
Providing Customers with More Value-Added
As Michael Hammer puts it, "MVA means that you
give the customer more, perhaps far more, than you ever have before. It goes
beyond simplifying your customers' interactions with you to delivering
solutions to your customers' problems, of which your products and services
in their native forms are but small pieces... You can visualize the
principle of MVA as a ladder with your product at the bottom and the
solution to your customer's problems at the top. The more help you provide
your customers to fill that gap, the more value you add to them, which, of
course, differentiates you from your competitors who are still scrambling
around at the bottom of the ladder. Also, it is to your advantage to control
as much of the ladder as you can customers will be less likely to abandon
you in favor of someone else, lower down the ladder, who offers less value.
At the same time, your opportunity for margin and profit increase."7...
10 Commandments of Innovation
Differentiate yourself and your product...
How are you going to stand out from
Apart from cutting edge products you need
design and implement cutting edge marketing strategies.
Yes, traditional marketing techniques can
deliver average results, but "out of the box" solutions can make wonders.
marketing will help you generate the results youve been looking for.
Unique original low-cost marketing ideas can help you grow your business
tremendously. Innovative marketing strategies can move your brand quickly
from an intriguing concept to a household name...
Customer Service as a
The new economic reality is one of
increased competition, informed and demanding customers, commoditization of
products and services, and relentless pressure to cut costs. In this
customer service is the
single biggest differentiator for businesses. In the last few years, most
companies have made significant efforts to enhance the quality of their
customer service. However, to create
competitive advantage with
customer service today, they need to do more with less.
To provide exceptional customer service at reduced costs companies need to
implement next-generation customer service and contact center strategies and
Harnessing the Power of
You don't need a degree in psychology to
in the marketplace,
but you do need some way to figure out the
different styles of interaction different people prefer to use.
People tend to lead their decision-making
process decisions with one of the four functions:
feeling, and sensing. Vividly differentiated differences that are anchored
to a product and engage the above functions can enhance memory of your
current and prospective customers...
Value-added through Virtual Integration
"The more you do for customers, the more of
their work that you undertake, the harder it is to find the line that
separates you from them," writes Michael Hammer. "Companies that perform
more of their customers' work in order to differentiate themselves from
competitors and earn higher margins are, in effect, integrating
themselves into their customer's operations...