Vadim Kotelnikov    

Differentiation Strategy

How To Stand Out from the Competition


Business e-Coach     



Create Your Market Niche Buzz Marketing Surprise To Win Disruptive Innopreneur Strategic Position and Strategis Action Differentiation Strategy Vadim Kotelonikov Business e-Coach Sustainable Competitive Advantage Positioning: Kore 10 Tips Core Marketing Message (CMM) Advantages of Strong Brands Value Innovation Virtuoso Marketing Creative Marketing Differentiation Strategy - strategic position, brand, positioning, strategic action, market niche, remarkability

Love for customer quotes Vadim Kotelnikov, differentiate from compeitors, photogram Irina, pigeons






  Surprise To Win: 3 Strategies


Blue Ocean vs. Red Ocean Strategy


Virtuoso Marketing




2 Basic Ways to Compete and Prosper in Any Market

  1. To have a strong differentiation strategy

  2. To be a low-cost producer

If you aren't different, you must have low prices.
If you have high prices, you must be different!


Your Logo should be:

  1. simple

  2. distinctive

  3. intuitive  >>>

→ Design secrets of the Business e-Coach logo  >>>

→ My personal logo  >>>


Differentiation Strategy and a Coherent Marketing Direction5


Differentiation Strategy

Differentiating Ideas    4 Steps

Stand Out from the Competition

Positioning  >>  Kore 10 Tips  |  10 Commandments

Differentiating With Different Types of People    Advices for Seth Godin

Brand Management

Advantages of Strong Brands    Name    Logo Design: Kore 10 Tips

Strategic Brand Management    Brand Equity

Color Psychology in Marketing and Branding

Marketing Strategy

Creative Marketing    The 22 Immutable Laws of Marketing

Winning and Retaining Customers

Winning Customers    Creating Customers

Customer Value Proposition    Unique Selling Proposition (UPS)

Effective Competing

Sustainable Competitive Advantage    Competitive Strategy

Your Competing Skills    Competitive War Games

Enterprise Strategy

Venture Strategies    Blue Ocean Strategy

Your People Skills

How Our Mind Works    Mental Maps    Connecting with People

Cultural Intelligence    Cross-cultural Communication


Lessons from Winners


Coaching by Example

Logo of Ten3 Business e-Coach

A Drop than grew larger that the Ocean >>  10 Success Lessons

VK Personal Branding    Kore 10 Branding Story

Kore 10 Tips    Kore 6 Slides

Creative Aura-based Presentation of Cimcoin Team

CimJoy >> CimJoy Guiding Principles

Brand Management

Asian Home Gourmet    Rich Dad    Coway Doongjin

Customer Value Creation

Emotional Marketing >> Steve Jobs: Sell Dreams and Emotional Benefits

Amazon    Coco Chanel    Estee Lauder    Unisys

Differentiation Strategy Defined

"Don't forget that it (your product or service) is not differentiated until the customer understands the difference." ~ Tom Peters

Your differentiation strategy calls for you to sell nonstandardized products to customers with unique needs. This strategy is a synergistic set of actions designed to produce or deliver products that customers perceive as being valuably different.

Same Reality, Different Perceptions

Business e-Coach Slogan of Business e-Coach

The slogan 'We don't teach, we inspire' differentiates Ten3 Business e-Coach from traditional educational resources.  >>>

Business e-Coach Slogan of Innompics

The slogan 'Play at home, shine globally' differentiates Innompic Games for innovators from other games. "Play at home" differentiates Internet-powered Innompics from traditional Olympic games, while "shine globally" differentiates Innompic games from other Internet games.  >>>

Great Slogan: WOW Principle and 7 Features

Differentiating Idea

Your differentiating idea is your competitive mental angle... More

Buzz Marketing

Differentiation – Step 1 in Building Your Brand

Differentiation – distinguishing your brand from all others – is about the life and death of your brand. It is how your brand is born and how it may die if differentiation declines.



Create a Niche for Your Business

To compete with other businesses nowadays you need something unique that nobody else can copy. You must create a niche for your business. A niche is something that makes your business different from your competitors and positions is prominently... More

7 Routes To High Profits

Empathetic Marketing

Value Add in Your Products and Services as a Differentiator

It is the value add in your products and services that differentiate you from your competitors. Identifying and optimizing the value stream of your products and processes is a powerful tool to improve your manufacturing operations... More

Value Innovation: Yin-Yang Strategies

Creating Sustainable Profits: 9 Questions To Answer

Create Customer Value: 10 Lessons from Konosuke Matsushita

Providing Customers with More Value-Added (MVA)

As Michael Hammer puts it, "MVA means that you give the customer more, perhaps far more, than you ever have before. It goes beyond simplifying your customers' interactions with you to delivering solutions to your customers' problems, of which your products and services in their native forms are but small pieces... You can visualize the principle of MVA as a ladder with your product at the bottom and the solution to your customer's problems at the top. The more help you provide your customers to fill that gap, the more value you add to them, which, of course, differentiates you from your competitors who are still scrambling around at the bottom of the ladder. Also, it is to your advantage to control as much of the ladder as you can – customers will be less likely to abandon you in favor of someone else, lower down the ladder, who offers less value. At the same time, your opportunity for margin and profit increase."7... More

10 Commandments of Innovation

Be different. Differentiate yourself and your product... More

Innovation Is Love

Creative Marketing

How are you going to stand out from competitors?

Apart from cutting edge products you need design and implement cutting edge marketing strategies.

Yes, traditional marketing techniques can deliver average results, but "out of the box" solutions can make wonders.

Creative marketing will help you generate the results you’ve been looking for. Unique original low-cost marketing ideas can help you grow your business tremendously. Innovative marketing strategies can move your brand quickly from an intriguing concept to a household name... More

Focus on Emotional Drivers

Customer Value Proposition

Customer Service as a Powerful Differentiator

The new economic reality is one of increased competition, informed and demanding customers, commoditization of products and services, and relentless pressure to cut costs. In this environment, customer service is the single biggest differentiator for businesses. In the last few years, most companies have made significant efforts to enhance the quality of their customer service. However, to create competitive advantage with customer service today, they need to do more with less.

To provide exceptional customer service at reduced costs companies need to implement next-generation customer service and contact center strategies and best practices.8

Harnessing the Power of Psychology

You don't need a degree in psychology to compete successfully in the marketplace, but you do need some way to figure out the different styles of interaction different people prefer to use.

People tend to lead their decision-making process decisions with one of the four functions: intuition, thinking, feeling, and sensing. Vividly differentiated differences that are anchored to a product and engage the above functions can enhance memory of your current and prospective customers... More

Increasing Customer Value-added through Virtual Integration

"The more you do for customers, the more of their work that you undertake, the harder it is to find the line that separates you from them," writes Michael Hammer. "Companies that perform more of their customers' work in order to differentiate themselves from their competitors and earn higher margins are, in effect, integrating themselves into their customer's operations... More



  1. Differentiate or Die, Jack Trout with Steve Rivkin

  2. Extreme Management, Mark Stevens

  3. The Power of Simplicity, Jack Trout with Steve Rivkin

  4.  The 22 Immutable Laws of Marketing, Al Ries & Jack Trout.

  5. Strategic Management: Competitiveness and Globalization, Edition 4

  6. Competitive Strategy, Michael Porter

  7. Agenda, Michael Hammer

  8. Doing More with Less: Next-Generation Strategies and Best Practices for Customer Service, White Paper by eGain Communications Corp.