Vadim Kotelnikov    

Differentiation Strategy

How To Stand Out from the Competition


Business e-Coach     



Two Target Audiences of Your Differentiation Strategy

You and Your Team  ❷ Your Prospects

Both you and your prospects must be clear about how the value you create is remarkably different


Surprise To Win


Create Your Market Niche Buzz Marketing Surprise To Win Disruptive Innopreneur Strategic Position and Strategis Action Differentiation Strategy Vadim Kotelonikov Business e-Coach Sustainable Competitive Advantage Positioning: Kore 10 Tips Core Marketing Message (CMM) Advantages of Strong Brands Value Innovation Virtuoso Marketing Creative Marketing Winning Customers Differentiation Strategy - strategic position, brand, positioning, strategic action, market niche, remarkability

Differentiation Strategy Defined

Your differentiation strategy calls for you to sell nonstandardized products to customers with unique needs.

This strategy is a synergistic set of actions designed to produce or deliver products that customers perceive as being valuably different.  >>>

Example: Business e-Coach Slogan of Business e-Coach

Slogan 'We don't teach, we inspire' differentiates  Business e-Coach Business e-Coach from traditional educational resources.  >>>

  Great Slogan: WOW Principle and 7 Features


Differentiation Strategy  >>  Differentiating Ideas    4 Steps    USP  >>  Communicate

Stand Out from the Competition  >>  3 Strategies



Competitive Differentiation

Competitive differentiation – the ways a business differentiates itself from its competition within a highly competitive market – can take many forms... More

Business e-Coach Slogan of Innompic Games

The slogan 'Play at home, shine globally' differentiates Innompic Games for innovators from other games. "Play at home" differentiates Internet-powered Innompics from Olympic games, while "shine globally" differentiates Innompic games from other Internet games.  >>>


Differentiating Idea

Your differentiating idea is your competitive mental angle... More

Love for customer quotes Vadim Kotelnikov, differentiate from compeitors, photogram Irina, pigeons

Differentiating With Different Types of People    Advices for Seth Godin

Customer Service as a Powerful Differentiator  >>  Cross-functional Customer Service



  "Don't forget that it (your product or service) is not differentiated
until the customer understands the difference."
 ~ Tom Peters


2 Basic Ways to Compete and Prosper in Any Market

  1. To have a strong differentiation strategy

  2. To be a low-cost producer

If you aren't different, you must have low prices.
If you have high prices, you must be different!


Your Logo should be:

  1. simple

  2. distinctive

  3. intuitive  >>>

→ Design secrets of the Business e-Coach logo  >>>

→ My personal logo  >>>


Differentiation Strategy and a Coherent Marketing Direction5


Positioning  >>  KoRe 10 Tips    10 Commandments

Brand Management

Advantages of Strong Brands    Name    Logo Design: Kore 10 Tips

Strategic Brand Management    Brand Equity

Color Psychology in Marketing and Branding

Marketing Strategy

Creative Marketing    The 22 Immutable Laws of Marketing

Advertising  >>  Chekclist

Winning and Retaining Customers

Winning Customers    Creating Customers

Customer Value Proposition    Unique Selling Proposition (UPS)


Sustainable Competitive Advantage    Competitive Strategy

Competing Skills    Stand Out from the Competition    Competitive War Games

Enterprise Strategy

Venture Strategies    Blue Ocean Strategy

Your People Skills

How Our Mind Works    Mental Maps    Connecting with People

Cultural Intelligence    Cross-cultural Communication



Coaching by Example

Innompic Games Differentiated

Logo of Business e-Coach

A Drop than grew larger that the Ocean >>  10 Success Lessons

VK Personal Branding    Kore 10 Branding Story

KoRe 10 Tips    KoRe 6 Slides

Creative Aura-based Presentation of Cimcoin Team

CimJoy >> CimJoy Guiding Principles

Brand Management

Asian Home Gourmet    Rich Dad    Coway Doongjin

Customer Value Creation

Emotional Marketing >> Steve Jobs: Sell Dreams and Emotional Benefits

Amazon    Coco Chanel    Estee Lauder    Unisys



  1. Differentiate or Die, Jack Trout with Steve Rivkin

  2. Extreme Management, Mark Stevens

  3. The Power of Simplicity, Jack Trout with Steve Rivkin

  4.  The 22 Immutable Laws of Marketing, Al Ries & Jack Trout.

  5. Strategic Management: Competitiveness and Globalization, Edition 4

  6. Competitive Strategy, Michael Porter

  7. Agenda, Michael Hammer

Buzz Marketing

Differentiation – Step 1 in Building Your Brand

Differentiation – distinguishing your brand from all others – is about the life and death of your brand. It is how your brand is born and how it may die if differentiation declines.



Create a Niche for Your Business

To compete with other businesses nowadays you need something unique that nobody else can copy. You must create a niche for your business. A niche is something that makes your business different from your competitors and positions is prominently... More

7 Routes To High Profits

Empathetic Marketing

Value Add in Your Products and Services as a Differentiator

It is the value add in your products and services that differentiate you from your competitors. Identifying and optimizing the value stream of your products and processes is a powerful tool to improve your manufacturing operations... More

Value Innovation: Yin-Yang Strategies

Creating Sustainable Profits: 9 Questions To Answer

Create Customer Value: 10 Lessons from Konosuke Matsushita

Providing Customers with More Value-Added (MVA)

As Michael Hammer puts it, "The more help you provide your customers to fill that gap, the more value you add to them, which, of course, differentiates you from your competitors."... More

10 Commandments of Innovation

Be different. Differentiate yourself and your product... More

Innovation Is Love

Creative Marketing

How are you going to stand out from competitors?

Apart from cutting edge products you need design and implement cutting edge marketing strategies.

Yes, traditional marketing techniques can deliver average results, but "out of the box" solutions can make wonders.

Creative marketing will help you generate the results you’ve been looking for. Unique original low-cost marketing ideas can help you grow your business tremendously. Innovative marketing strategies can move your brand quickly from an intriguing concept to a household name... More

Focus on Emotional Drivers

Customer Value Proposition

Harnessing the Power of Psychology

You don't need a degree in psychology to compete successfully in the marketplace, but you do need some way to figure out the different styles of interaction different people prefer to use.

People tend to lead their decision-making process decisions with one of the four functions: intuition, thinking, feeling, and sensing. Vividly differentiated differences that are anchored to a product and engage the above functions can enhance memory of your current and prospective customers... More

Increasing Customer Value-added through Virtual Integration

"The more you do for customers, the more of their work that you undertake, the harder it is to find the line that separates you from them," writes Michael Hammer. "Companies that perform more of their customers' work in order to differentiate themselves from their competitors and earn higher margins are, in effect, integrating themselves into their customer's operations... More

Blue Ocean vs. Red Ocean Strategy

Virtuoso Marketing