Vadim Kotelnikov    

Stand Out from the Competition  >>  Differentiation  >>  Advertising

Advertising Checklist


Vadim Kotelnikov, founder of 1000ventures - personal logo   Business e-Coach  



What would you like to promote more ‒ your brand, your website,  or your product?

Are you using the most cost-effective advertising channels?

Do you use social media  in the right / most effective way?

Is e-mail / affiliate marketing effective in securing new customers for you?


What is an approximate cost / benefit ratio of your advertising campaign?

Is your website customer-focused enough to deliver the highest leads / conversion* rate?

Customer Value Proposition

Do your AdSense leads generate enough sales to justify the expenses on contextual advertising / targeted advertising?

Do you use effective Conversion Rate Optimization (CRO) techniques?


Differentiation Strategies

USP  >>  Identify and Communicate

Great Slogan: WOW Principle



* The percentage of customers that take a positive action is defined as the conversion rate