High value for visitors:
capture their attention, exceed their expectations,
leave a positive impact in their mind and turn them into repeat
should be easy to read and not messy.
Avoid too much text in your pages. A picture can be better than
pages of words.
Focus and leanness:
Avoid irrelevant materials at all cost. Convey your core message and
avoid any distractions.
The different web pages is your site should have a consistent
layout; a common design or a motif so that the site as a whole
leaves a unified impression in the mind of the visitor.
Update your content regularly. Encourage visitors to subscribe for
Engage customers and other visitors. Let them discuss your posts
and offerings, communicate and
Downloading time is crucial. If your web page takes to long to load,
you are more likely to lose a large number of potential visitors.
Ease of navigation:
Be sure to have a site map and a search engine.
Promise – and deliver!
– privacy to
your visitors about their names or e-mail addresses, etc.
Provide information about the security and encryption procedures
followed by your site, particularly if you transact and accept
payments over the site.