Build a responsive opt-in
email list and write high-converting emails. Approach your subject line, body copy and
landing page both skillfully and creatively to increase
e-Mail Open Rates
attractive subject lines. Its single job is to get
your e-mails opened. The three main motivators are, in
order of their importance, (1) Hope, (2) Fear, and (3)
subject lines deliver usually higher conversion rates,
but the best way to achieve great results is to
with various approaches. Mix various motivators up and
watch your email metrics.
The main purpose of the
body copy is to get the link to the landing page
Keep the body copy congruent with the
subject line and use psychological and
catalysts to increase click rates.
A free account with MailKitchen allows you to have
5,000 contacts in your database, send 15,000
emails/month, create a registration form, use ready-made
e-mail templates, and track analytics.