Marketing Strategies:

ICT-powered Marketing

Online Marketing Strategies

Market your company, brand, product or service via Internet


Vadim Kotelnikov

Don't sell products,

help your target beneficiaries
grow and shine 

Vadim Kotelnikov,personal logo


Social Media Marketing (SMM) Customer Engagement Content Marketing Internet Marketing Strategies Affiliate Marketing e-Mail Marketing Search Engine Marketing (SEM) SMS Marketing Interpreneur e-Marketing Strategies, Internet Marketing, Online Marketing Channels - SEM, Content, SEO, SMM, Affiliate, SMS, e-Mail, Engaging Customers


  Benefits of e-Business


Internet Business Models


Search Engine Optimization (SEO) and Marketing

Top 10 Tips Top 10 Tips

for Social Media Marketing




Customer-focused Website

Create Greater Value Online    May I Help You?

Search Engine Optimization (SEO) and Marketing (SEM)


Modern ICT-powered Value Chain

Revenue Model

ICT-powered Marketing

e-Mail Marketing    SMS Marketing

Internet Marketing

Promote Your Website

Content Marketing    Attractive Headlines

How To Seduce Search Engines

Social Media Marketing    Top 10 Tips

Customer Engagement    Top 10 Tips

Affiliate Marketing    Ad Targeting

Effective Growth and Marketing Hacks for Startups

How To Create Amazingly Seductive Offers


Knowing Customers

Customer Needs   What Makes People Buy

Listening To Customers   Tips


Virtuoso Marketing

Sell Dreams and Emotional Benefits

Focus of Emotional Drivers  >> Success Stories

Credibility Marketing

Empathetic Marketing

Creative Marketing

Buzz Marketing  >> Success Stories

Sell Benefits

Selling Is Problem Solving


Best Practices and Success Stories

Succeeding Online

A Drop that Grew Larger than the Ocean

Market Segmentation by Business e-Coach

Facebook    10 Success Lessons from Mark Zuckerberg

Fun4Biz    Advertising Slogans


10 Success Advices from Alibaba's Jack Ma

CVCI e-Marketing Strategy    SEO    SMM    OneShift

P&G: Listening To Customers Online

Burger King: Creative Marketing



The Tree of Online Success

Internet marketing refers to the strategies that are used to market a company, product or service online. Internet marketing strategies are aimed at enhancing your brand power, attracting more website visitors and increasing customers for your business.



Top 10 Tips Top 10 Tips

1. Be #1

Differentiate yourself and your product, create your own market niche and dominate it with continuous value innovations, affiliate, reseller, and associate programs.

2. Brand Attributes

Develop your brand name, slogan, trademark, image and letterhead before communicating with your market. Design a great logo that will make your brand image unique and memorable. Your brand makes you recognizable and differentiated from amongst competitors. Social media accounts like LinkedIn, Facebook and Twitter can be a great way to establish your brand. Just donít push it, create value instead your brand will associated with.

Establish, and adhere to, brand guidelines. Create and continuously express your corporate vision, mission, slogan and values through relevant online channels. Deliver crisp communications supporting your corporate vision and mission.

3. Website

Create an effective and attractive customer-focused website that manifests the value you create and satisfies various needs of your target audience... More

Create Greater Value Online

4. Powerful First Impression

Make it easy for audiences, within 30 seconds, to understand who you are and what you do. Create, fine-tune and promote your value mantra, corporate slogan and core marketing message prominently and consistently.

5. Search Engine Marketing

Optimize your site and individual pages for your target audience, not for the search engines. Apply the basics of effective search engine optimization to each individual page. Inspire organic inbound links by publishing unique and very valuable content other sites would love to share with their visitors... More

6. Content Marketing

Create valuable content through a variety of channels consistently to establish authority and gain trust with consumers. Use attractive headlines. Provide insight and/or entertainment to build rapport with your audience and develop a loyal following steadily.

Conduct webcasts and webinars. Write a free e-book about issues of great interest to your target audience... More

7. Make It Mobile-Friendly

Provide a positive experience to users that are browsing via a mobile device. Create mobile-friendly content. Take advantage of mobile applications as a marketing resource. Advertise on web pages specifically meant for access by mobile devices.

8. Social Media Marketing

Top 10 Tips

Stay consistent with your core marketing message, but diversify your content, mix it up, create a social content cocktail to achieve more traffic, engagement and conversions from your social channels.

Create an e-group; lead discussions on topics that can benefit your community; offer your professional network a vibrant, useful information resource all while driving traffic to your site.

Create videos of people using your product and promote these videos via You Tube, Facebook, Vimeo, and other places.

Mimic the successful marketing strategies of your competitors and other great social media marketers... More

9. Engaging Visitors and Influencers

Interact with your Internet visitors. Use blogs. Run contests and giveaways via your web site.

Get listed in news stories. Get your company, service or product endorsed by social media influencers to create leveraging and amplification of your social media strategy. Be creative  while designing the package of their benefits of partnering with you.

10. Affiliate Marketing

Recruit webmasters to place your banner ads or buttons on their own Web site in exchange for a referral fee or commission from sales when the customer has clicked the affiliate link to get to your Web site to make a purchase or fill out a contact form... More



Success Stories Best Business Practices CVCI Digital Strategy

CVCI online marketing strategy includes website optimization, content amplification, social media marketing, and influencer strategy... More

Success Stories Best Business Practices CimWave

CimWave is a Cimcoin-powered Internet-shop of cheap innovative products. It help innovators create new market niches for breakthrough products faster. CimWave also allows enthusiasts to buy more of innovative product for the same amount of money... More

Success Stories Best Business Practices OneShift

OneShift is an online jobs network for the casual, part time, shift work and flexible workforce. Workers can connect with friends via Facebook. This allows job seekers to see which businesses they may have a connection with and enables businesses to verify someone they are interested in... More