The Tree of
Internet marketing refers
to the strategies that are used to
market a company,
product or service online. Internet marketing strategies
are aimed at enhancing your
brand power, attracting more
website visitors and increasing
Top 10 Tips
1. Be #1
Differentiate yourself and
create your own market niche
and dominate it with
affiliate, reseller, and associate programs.
trademark, image and letterhead before communicating
with your market. Design a
logo that will make your brand image unique and
memorable. Your brand makes you recognizable and
from amongst competitors. Social media accounts like
LinkedIn, Facebook and Twitter can be a great way to
establish your brand. Just donít push it,
create value instead your brand will associated
Establish, and adhere to,
brand guidelines. Create and continuously express your
through relevant online channels. Deliver crisp
communications supporting your corporate vision and
customer-focused website that manifests the value
you create and satisfies various needs of your target
Make it easy for
audiences, within 30 seconds, to understand who you are
and what you do. Create, fine-tune and promote your
value mantra, corporate slogan and
marketing message prominently and consistently.
Search Engine Marketing
Optimize your site and
individual pages for your target audience, not for the
search engines. Apply the basics of effective search
engine optimization to each individual page. Inspire
organic inbound links by publishing unique and very
valuable content other sites would love to share with
Create valuable content
through a variety of channels consistently to establish
authority and gain trust with consumers. Use
attractive headlines. Provide insight and/or
entertainment to build rapport with your audience and
develop a loyal following steadily.
Conduct webcasts and
webinars. Write a free e-book about issues of great
interest to your target audience...
Provide a positive
experience to users that are browsing via a mobile
device. Create mobile-friendly content. Take advantage
of mobile applications as a marketing resource.
Advertise on web pages specifically meant for access by
Social Media Marketing
Top 10 Tips
Stay consistent with your
core marketing message, but diversify your content, mix
it up, create a social content cocktail to achieve more
engagement and conversions from your social
Create an e-group; lead
discussions on topics that can benefit your community;
offer your professional network a vibrant, useful
information resource all while driving traffic to your
Create videos of people
using your product and promote these videos via You
Tube, Facebook, Vimeo, and other places.
Mimic the successful
marketing strategies of
and other great social media marketers...
Engaging Visitors and Influencers
Interact with your
Internet visitors. Use blogs. Run contests and giveaways
via your web site.
Get listed in news
stories. Get your company, service or product endorsed
by social media influencers to create leveraging and
amplification of your social media strategy.
while designing the
package of their benefits of partnering with you.
Recruit webmasters to
place your banner ads or buttons on their own Web site
in exchange for a referral fee or commission from sales
when the customer has clicked the affiliate link to get
to your Web site to make a purchase or fill out a
CVCI online marketing strategy includes
social media marketing, and influencer strategy...
OneShift is an online jobs network for the
casual, part time, shift work and flexible workforce. Workers can connect
with friends via
Facebook. This allows job seekers to see which businesses
they may have a connection with and enables businesses to verify someone
they are interested in...