Create Greater Value
creates value for customers,
it creates value for your business, and vice versa. The
higher value you create for others both online and offline, the
more people visit your
If you want to create valuable content, understand
needs of your target audience and make your content insightful,
energizing and/or entertaining for them.
If you are a
development organization, don't focus on providing information
about the events you've organized,
on creating an online content that helps
people and organizations grow.
If you want to create a valuable
e-group in a
social media, lead discussions on topics that can benefit your community,
help the group members shine and network with other professionals...
Learn from others. Study what
your competitors and non-competitors do and write down
the things you like most about their approach,
design, content, and tools...
Today, itís better to
concentrate on inbound marketing, by producing valuable, engaging
content designed for a specific audience.
can be delivered in a variety of
formats, including e-newsletters, white papers, e-books,
case studies, how-to guides,
tips, question and answer articles, etc.
Use images and
multimedia to support your message, but donít overdo it. White
spaces are also important in communications...
Online customer engagement is
a new trend.
Corporate website, discussion forums or blogs, for example, are spaces where people
can communicate and socialize in ways that cannot be replicated by any offline
Online Business Models