Great businesses
do take care of their revenue stream
but focus on passionate creation of increasingly great value for today's stakeholders and tomorrow's learners.

  Marketing and Selling Sales Success Customer Service Customer Partnership Value Innovation VadiK Corporate Vision. Mission, Goals Shared Values Corporate Capabilities Resource-based Strategies Corporate Strategies Winning Organization Enterprise-wide Business Process Management Systemic Innovation Strategic Alignment The Tree of Business Creating Corporate Vision Corporate Capabilities Sustainble Profits Sustainable Competitive Advantage e-Coach Konosuke Matsushita: Success Story and Key Lessons Creating Customer Value The Tree of Business Success




Vadim Kotelnikov

Coaching by Example

Innompic Games

Innompic Games, a World-changing mega-innovation is a Business Tree model in action





Your corporate success depends on your vision. Your corporate vision performs both a directional and a motivational function. It is a short, succinct, and inspiring statement of what the organization intends to become and to achieve at some point in the future. The most effective visions are those that inspire, usually asking employees for the best, the most or the greatest.


Articulate Your Vision. Make sure you keep stretch in your vision, communicate it constantly, and keep linking the events of today to your vision, underscoring the relationship between the two... More



Konosuke Matsushita advice quotes

Company’s vision must be driven by the aspirations of its customers.

Konosuke Matsushita


Charles Schwab advice quotes

A man to carry on a successful business must have imagination and see things as in a vision, a dream of the whole thing.

Charles Schwab

Schwab Inc.




Shared Values

Put values first. Shared values are what engender trust and link an organization together. Shared values are also the identity by which your organization is known throughout its business areas.

These values must be stated as both corporate objectives and individual values. Your employees need to know who you are and what you are and what you're about. Your talented people are looking for a "values fit" with their employers. Without it, they won't give you their best and will ultimately leave... More


Corporate Capabilities

Corporate capability represents the identity of your firm as perceived by both your employees and your customers. It is your ability to perform better than competitors using a distinctive and difficult to replicate set of business attributes.

Capability is a capacity for a set of core competencies and resources needed to integratively perform a stretch task... More





Sustainable Competitive Advantage (SCA)

Sustainable competitive advantage is the prolonged benefit of implementing some unique value-creating strategy based on unique synergistic combination of internal organizational resources and capabilities that cannot be replicated by competitors.

Sustainable competitive advantage allows the maintenance and improvement of your enterprise's competitive position in the market. It is an advantage that enables your business to survive against and STAND OUT from its competition over a long period of time... More




Corporate Culture as a Competitive Advantage

The strength of your organization's culture Download PowerPoint presentation, pdf e-book is one of the most fundamental competitive advantages your organization Download PowerPoint presentation, pdf e-book.

If you can build and preserve an inspiring  Download PowerPoint presentation, pdf e-book customer-focused innovation-adept culture, a culture of commitment, one where employees passionately pursue your organization's cause and mission, you will be better positioned for success... More




Creating Customer Value

The are 7 Routes to High Profits Download PowerPoint presentation, pdf e-book, with "Help others succeed" being #1 of them.

The only thing that customers are interested in about your company is what value you create for them. You need to identify their hidden values to be able to satisfy them and thus win customers.

Furthermore, in the new rapidly changing economy, the focus must be on the way in which the nature of value is changing, involving new ways to price goods, to create   Innovation Download PowerPoint presentation, pdf e-book and to evoke emotions... More

Love for customers gives birth to the cascade of innovations and the river of revenues Vadim Kotelnikov quotes Innompic Games Planet of Loving Creators Russia team




Innovation drives growth Download PowerPoint presentation, pdf e-book of your your business. It is a process of taking new ideas through to satisfied customers. It is the conversion of new knowledge into new products and services.

Innovation is about creating value and increasing efficiency, and therefore growing your business. It is a spark that keeps organizations and people moving ever onward and upward.

Innovation is actually a very simple phenomenon − innovation is about LOVE: love what you do and love your customers. Become a Loving Creator, a relentless innovator, striving to make your loved ones − your customers − happier... More

Innovation is Love Innompic Planet of Loving Creators Russia Vadim Kotelnikov



Systemic Innovation     Business BLISS    6Ws     5 Basic Elements





Enterprise Strategy

Successful companies are those that focus their efforts startegically. Strategy should be a stretch exercise, not a fit exercise. To meet and exceed customer satisfaction, your business team needs to follow an overall organizational strategy.

A successful strategy adds value to their targeted customers over the long run by consistently meeting their needs better than the competition does... More