Shared values are what engender trust and link an
organization together. Shared values are also the identity by which your
organization is known throughout its business areas.
These values must be
stated as both corporate objectives and
Your employees need to know who you are
and what you are and what you're about. Your talented people are
looking for a "values fit" with their employers. Without it, they
won't give you their best and will ultimately leave...
represents the identity of your firm as perceived
by both your employees and your customers. It is your ability to perform better than competitors
distinctive and difficult to
replicate set of business attributes.
Capability is a capacity for a set of resources to integratively perform a
Sustainable competitive advantage is the prolonged benefit of
unique value-creating strategy based on unique
combination of internal organizational
that cannot be replicated by competitors.
Sustainable competitive advantage allows
the maintenance and improvement of your enterprise's
position in the market. It is an advantage that enables your business to
survive against its competition over a long period of time...
Corporate Culture as a Competitive Advantage
The strength of your
is one of the most fundamental competitive
advantages. If you can build and preserve an
innovation-adept culture, a
culture of commitment, one where employees passionately pursue your
mission, you will be better
positioned for success...
9 Signs of a
Balanced Organization: 5 Basic Elements