Creating Customer Value

 
Create Great Customer Value: 10 Lessons
Konosuke Matsushita advice quotes

Konosuke Matsushita

 

1

The mission of the company is to enrich society  >>>

2

Companyís vision must be driven by the aspirations of its customers

3

In the long run, the public opinion is right

4

Donít sell customers goods that they are attracted to; sell them goods that will benefit them  >>>

5

Treat your products like your children

 

 

6

Any waste will increase the price of the product

7

Stick to fair prices

8

After-sales service is more important than assistance before sales; it is through such service that one gets permanent customers  >>>

9

Use complaints to strengthen ties with your customer

10

To be out-of-stock is due to carelessness; if this happens, apologize to your customers, and deliver the goods as soon as you can