Vadim Kotelnikov    

Corporate Mission

How to create  ●  Examples


Business e-Coach     



Three Main Benefits

Attributed to Mission Statements

Help companies to focus their strategy by defining some boundaries within which to operate.

Define the dimensions along which an organization's performance is to be measured and judged.

Suggest standards for individual ethical behavior.  >>>

Questions Addressed

by Mission Statements

What is the purpose of organization?

What are your corporate capabilities?

What is unique about your organization?

What are your principal products and markets?

What are your shared values?

Where are you hoping to be in five years' time?



Three Approaches to Setting a Mission

Noble targeting

Role model

Conquering a deep-rooted evil

Key Elements of a Mission Statement

Your vision, view of the future

Obligations to stakeholders

Scope of the business

Sources of Competitive Advantage Download PowerPoint presentation, pdf e-book



Discover Your Life Mission

What has always come naturally to you? What are you naturally good at?... More

Mission Statement

Meaningful mission, or purpose, is a core characteristic of extraordinary organizations Download PowerPoint presentation, pdf e-book. An Inspiring mission bonds people together and ignites passion that can deliver extraordinary results.

A mission statement is an organization's vision translated into written form. It makes concrete the Leader's view of the direction and purpose of the organization. For many Corporate Leaders Download PowerPoint presentation, pdf e-book it is a vital element in any attempt to motivate employees and to give them a sense of priorities.

A mission statement should be brief, easy to remember, it must inspire, energize and motivate people.

The primary goal of any business is to increase stakeholder value. In developing a mission statement, remember that your organization serves multiple stakeholder groups and identify how it will address the needs of its most important stakeholders. The most important stakeholders are shareholders who own the business, employees who work for the business, and clients or customers Download PowerPoint presentation, pdf e-book who purchase products and/or services from the business.

A mission statement should be a short and concise statement of stretch goals and priorities. In turn, goals are specific objectives that relate to specific time periods and are stated in terms of facts.






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Case Studies Facebook

Facebook's mission is to lead a more open and connected world.

The mission of the Chan Zuckerberg Initiative is to improve this world for the next generation.   >>>

Case Studies Google

Google's mission is "to organize the world's information and to make it universally accessible and useful."  >>>

Case Studies Walt Disney

Disney's mission: "To make people happy."  >>>

Case Studies Chrysler

Chrysler's goal, as written in their mission statement, is clear – it is focused on consumer satisfaction: "Chrysler's primary goal is to achieve consumer satisfaction. We do it through engineering excellence, innovative products Download PowerPoint presentation, pdf e-book, high quality and superior service. And we do it as a team."

Case Studies 3M

3M's mission: "To solve  Download PowerPoint presentation, pdf e-book unsolved problems innovatively."

Case Studies Charles Schwab

Charles R. Schwab founded this firm with a mission: To empower individual investors to take control of their financial lives, free from the high costs and conflicts of traditional brokerage firms.  >>>

Case Studies Toyota

Through “manufacturing of value-added products” and “technological innovation", Toyota is aiming to help create a more prosperous society.

To realize this, the company strives to:

  1. Be a driving force in global regeneration by implementing the most advanced environmental technologies.

  2. Creating automobiles and a motorized society in which people can live safely, securely and comfortably.  >>>

  3. Promote the appeal of cars throughout the world and realize a large increase in the number of Toyota fans.

  4. Be a truly global company that is trusted and respected by all people around the world.

Lessons Taught by Fastest Companies

Surprise To Win: 3 Strategies Download PowerPoint presentation, pdf e-book

The fastest companies that get with new-to the-world products or services to market ahead of their competitors abandon often traditional visions and mission statements. Instead, they launch a crusade which is more energizing  and action-oriented. They also set and enforce guiding principles enabling them to make fast decisions and get fast to market... More



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