Meaningful mission, or
purpose, is a core characteristic of →
extraordinary organizations. An Inspiring
mission bonds people together and ignites
passion that can deliver extraordinary results.
A
mission statement is an organization's vision
translated into written form. It makes concrete
the leader's view of the direction and purpose
of the organization.
For
many corporate leaders it is a vital element in
any attempt to motivate employees and to give
them a sense of priorities.
A
mission statement should be brief, easy to
remember, it must inspire, energize and motivate
people.
The
primary goal of any business is to increase
stakeholder value. In developing a mission
statement, remember that your organization
serves multiple stakeholder groups and identify
how it will address the needs of its most
important stakeholders. The most important
stakeholders are shareholders who own the
business, employees who work for the business,
and clients or customers who purchase products
and/or services from the business.
A
mission statement should be a short and concise
statement of
stretch goals and priorities. In turn, goals
are specific objectives that relate to specific
time periods and are stated in terms of facts.
