Meaningful mission, or purpose, is a core
. An Inspiring mission bonds
people together and ignites passion that can deliver extraordinary results.
A mission statement is an
vision translated into written form. It makes concrete the
Leader's view of the direction and purpose of the organization. For many
it is a vital element in any attempt to
and to give them a sense of priorities.
A mission statement should be brief, easy to
remember, it must inspire,
The primary goal of any business is to
increase stakeholder value. In developing a mission statement,
remember that your organization serves multiple stakeholder groups and
identify how it will address the needs of its most important stakeholders.
The most important stakeholders are shareholders who own the business,
employees who work for the business, and clients or
who purchase products and/or services from the business.
mission statement should be a short and concise statement of
stretch goals and
priorities. In turn, goals are specific
objectives that relate to specific
time periods and are stated in terms of facts.
helps individuals and organizations achieve far more and more joyfully by
Fun4Biz is not just a
social network, it helps people grow, shine, and
Innompic Games are to help
people, organizations and countries to
their unlimited capabilities for
establishing an inspirational
platform for both participating
virtual business incubator
helps physically challenged young people monetize their
and become inspired and successful
CimJoy is a smart,
empowering and joyful e-world that helps people unfold their talents and
achieve their noble
dreams, individually or jointly.
IMage" technology is to provide an
innovative platform for
better life and
Facebook's mission is to lead a more open and
The mission of the Chan
Initiative is to improve this world for the next generation.
Google's mission is "to organize the world's information and to make it
universally accessible and useful."
Disney's mission: "To make people
Chrysler's goal, as written in
their mission statement, is clear – it is focused on
"Chrysler's primary goal is to achieve consumer satisfaction. We do it
through engineering excellence,
superior service. And we do it as a
3M's mission: "To→
Charles R. Schwab founded this firm with a mission: To empower
individual investors to take control of their financial lives, free from the
high costs and conflicts of traditional brokerage firms.
Through “manufacturing of
and “technological innovation",
Toyota is aiming to help create a more
To realize this, the company strives to:
Be a driving force in global regeneration
by implementing the most advanced
Creating automobiles and a motorized
society in which people can live safely, securely and comfortably.
Promote the appeal of cars throughout the
world and realize a large increase in the number of Toyota fans.
Be a truly global company that is trusted
and respected by all people
around the world.
Lessons Taught by
Surprise To Win:
fastest companies that get
with new-to the-world products or services to market ahead of their competitors abandon
visions and mission statements. Instead, they launch a
crusade which is more energizing and action-oriented. They also
set and enforce
guiding principles enabling them to make
fast decisions and get