Three Main Benefits attributed to Mission Statements

Help companies to focus their strategy by defining some boundaries within which to operate.

Define the dimensions along which an organization's performance is to be measured and judged.

Suggest standards for individual ethical behavior.  >>>





Mission Statement

Meaningful mission, or purpose, is a core characteristic of extraordinary organizations Download PowerPoint presentation, pdf e-book. An Inspiring mission bonds people together and ignites passion that can deliver extraordinary results.

A mission statement is an organization's vision translated into written form. It makes concrete the Leader's view of the direction and purpose of the organization. For many Corporate Leaders Download PowerPoint presentation, pdf e-book it is a vital element in any attempt to motivate employees and to give them a sense of priorities.

A mission statement should be brief, easy to remember, it must inspire, energize and motivate people.

The primary goal of any business is to increase stakeholder value. In developing a mission statement, remember that your organization serves multiple stakeholder groups and identify how it will address the needs of its most important stakeholders. The most important stakeholders are shareholders who own the business, employees who work for the business, and clients or customers Download PowerPoint presentation, pdf e-book who purchase products and/or services from the business.

A mission statement should be a short and concise statement of stretch goals and priorities. In turn, goals are specific objectives that relate to specific time periods and are stated in terms of facts.


Questions Addressed by Mission Statements

What is the purpose of organization?

What are your corporate capabilities?

What is unique about your organization?

What are your principal products and markets?

What are your shared values?

Where are you hoping to be in five years' time?


Three Approaches to Setting a Mission

Noble targeting

Role model

Conquering a deep-rooted evil

Key Elements of a Mission Statement

Your vision, view of the future

Obligations to stakeholders

Scope of the business

Sources of Competitive Advantage Download PowerPoint presentation, pdf e-book


Case Studies Coaching by Example: Mission Statements of my Ventures

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Mark Zuckerberg business advice quotes Facebook

Building a mission and building a business go hand-in-hand.

Mark Zuckerberg


Robert Kiyosaki quotes

Without a strong reason or purpose, anything in life is hard. 


Konosuke Matsushita advice quotes

The mission of the company is to enrich society... More

Konosuke Matsushita





Lessons Taught by Fastest Companies

Surprise To Win: 3 Strategies Download PowerPoint presentation, pdf e-book

The fastest companies that get with new-to the-world products or services to market ahead of their competitors abandon often traditional visions and mission statements. Instead, they launch a crusade which is more energizing  and action-oriented. They also set and enforce guiding principles enabling them to make fast decisions and get fast to market... More