Shared Values Defined
Shared values are what engender trust and link
an organization together. Shared values are also the identity by which your
organization is known throughout its business areas. These values must be
stated as both corporate objectives and
individual values. Every organization and every
leader will have a different set of
values that are appropriate to its business situation.
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Establishing Shared Values
Ensuring employee's understanding of
organization's values and vision requires your organization to have clearly
defined values. Without this, your organization can get itself into real
Defining shared values is more than putting
words on paper. Most organizations have values statements or
mission statements; yet many do
not follow them.
in a systematic way using various approaches that may include visual
representations, training seminars, and/or socializing events.
Nike create a
winning culture through visual
representations of their values: competitiveness,
At Intel, every new employee participates in
seven seminars during the first year of employment that cover the company's
values, culture, and business, and spell out the employee behaviors that go
along with living the Intel values.
Nurturing and promulgation of "wholesome
Fanatical attention to consistency and
Preservation and control of the
General Electric (GE)
the legendary former CEO of
GE, believed that the
only way to lead is to talk about company's values, not numbers.
25 Lessons from Jack Welch
Welch said, "Numbers aren't the vision; numbers
are products. We always say that if you had three
measurements to live by, they'd be
customer satisfaction, and
cash flow. If you've got cash in the till at the end, the rest is all
going to work, because if you've got high customer satisfaction, you're
going to get a share.
If you've got high employee satisfaction, you're going to get productivity.
And if you've got cash, you know it's all working."...