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Rules for
Business Success 360

Lessons from Successful Business Leaders and Business Gurus






The Key Secret to Success in Business. And failure.

Why do some businesses succeed and some fail under exactly the same circumstances and in exactly the same business?

The difference is their point of view about what a business is, and what one isn’t. The difference is that successful business owners were all entrepreneurs, and that the vast majority of the people who go into business aren’t.



Your Business is Ruled by the Marketplace

Yes, it's you who decides what business you are in; but the marketplace participates in this decision making process as well. People will only buy what they want to buy, or are afraid not to buy, at a given moment in time. Tailoring your business plan to what the market will buy is always a better, more successful strategy than developing a new product or service without knowing precisely the customers for it and hoping that people would buy it because it's good.

Customer successcustomer value proposition, communicating, advertising, emotional marketing, influencing people, persuading people, etc. – is all about perceptions.  The essence of marketing and selling is coming to grips with people's perceptions.





Sustainable Competitive Advantage (SCA)

Sustainable competitive advantage is the prolonged benefit of implementing some unique value-creating strategy based on unique combination of internal organizational resources and capabilities that cannot be replicated by competitors.

Sustainable competitive advantage allows the maintenance and improvement of your enterprise's competitive position in the market. It is an advantage that enables your business Download PowerPoint presentation, pdf e-book to survive against and STAND OUT from its competition over a long period of time... More



Find the Balance

Balance is a key element of both a sustainable business and a happy life.

Yin (passive, receptive) and Yang (active, creative) are both opposing forces and complementary pairs. Problems arise not when the two forces are battling, but when there is an imbalance between them in the environment. Conflicts, business problems, health disorders, divorce, and other problems – all can be attributed to disharmony in the forces of Yin and Yang... More


Eight Attributes of Corporate Success

By Peters and Waterman

Bias towards action

Simple form, lean staff

Continued contact with customers

Productivity improvement via people  Kaizen Mindset

Operational autonomy to encourage entrepreneurs

Stress on the key business values

Emphasis on doing what they know best ("sticking to the knitting")

Loose-tight controls




New Measures of Business Success

As business and organizational complexity arises, success can be found in a balanced business system which depends on interconnections of its individual elements:


satisfied stakeholders (customers, shareholders, employees, partners, neighbors, and other players)

Revenue and profit growth

growth in market share

growth in market value (stockmarket capitalization)



Michael Dell advice

You don't have to be a genius or a college graduate to be successful. You just need a framework and a dream.

Michael Dell

Dell Inc.

Konosuke Matsushita advice quotes

Company’s vision must be driven by the aspirations of its customers.

Konosuke Matsushita


Steve Jobs advice quotes

Innovation distinguishes between a leader and a follower.  >>>

Steve Jobs




Charles Schwab advice quotes

A man to carry on a successful business must have imagination and see things as in a vision, a dream of the whole thing.

Charles Schwab

Schwab Inc.

Akio Morita advice quotes Sony

Carefully watch how people live, get an intuitive sense as to what they might want and then go with it.

Akio Morita


Larry Elison advice

The only way to get ahead is to find errors in conventional wisdom.

Larry Elison




Sam Walton's rules for buiding a great business

Swim upstream. Go the other way. Ignore the conventional wisdom.  >>>

Sam Walton


Jack Welch advice business quotes

The idea flow from the human spirit is absolutely unlimited. All you have to do is tap into that well.

Jack Welch