Your Business is
Ruled by the Marketplace
Yes, it's you who decides what business you are in;
marketplace participates in this decision making process as well. People will only buy
what they want to
buy, or are afraid not to buy, at a given moment in time.
Tailoring your business plan to what the market will buy is always a better,
more successful strategy than developing a new product or service without
knowing precisely the customers for it and hoping that people would buy it
because it's good.
Customer success –
customer value proposition,
persuading people, etc. –
is all about
perceptions. The essence of marketing and selling is coming to
grips with people's perceptions.
New Measures of
As business and organizational complexity
arises, success can be found in a
balanced business system
which depends on interconnections of its individual elements:
The Key Secret to
in Business. And failure.
Why do some businesses
succeed and some fail under
exactly the same circumstances and in exactly the same business?
The difference is their point of view about what a
business is, and what one isn’t. The difference is that successful business
owners were all
and that the vast majority of the people who go into business aren’t.
is a key element of both a
sustainable business and
receptive) and Yang (active, creative) are both opposing forces and
arise not when the two forces are battling, but when there is an
imbalance between them in the environment.
Conflicts, business problems,
health disorders, divorce, and other problems – all can be
attributed to disharmony in the forces of
Yin and Yang...
Problem Solving Strategies: