Why Simplicity Works
Simplicity helps people
work smarter. As
puts it, "Simplicity works because it is based on human nature and common
of Winning in Business
to Avoid the Hassle of Commercializing University Technology
By: Terry Collison
If you have a technology policy and a procedure, make sure
nobody in the university community actually understands what it is.
Complexity is good...
smarter the engineer the more
likely he is to say that something cannot be done."
is actually a very simple phenomenon.
Innovation is about
do what you love to do
The Universal Problem
In today's era of
avalanche of news about the rapid changes of modern life and management
issues is turning people off. "The universal problem seems to be how hard
people have to work just to figure out what to do. Task work has been
streamlined, but knowledge work has become more cluttered and confusing.
Making the right choices – fast, while everything is changing – is now the
toughest part of getting our work done." writes
Most management training teach you to deal with
every variable, seek out every option, and analyze every angle.
"Unfortunately, when you start spinning out all kinds of
different solutions, you're on the road to chaos. You end up with contradictory ideas
and people running in different directions. Simplicity requires that you
narrow the options and and return to a single path," says Jack Trout.
The Growing Avoidance of Complexity
The psychologist Dr. Carol Moog states that in
our culture, there's is a "paranoia of omission". There's a sense that you
have to cover all your options because you could be attacked at any moment.
You can't miss anything or it could be fatal to your carrer.2
This leads to maddening complexity. The best way to deal with these natural
fears is to
focus on the right
problem. That's the power of simplicity.
Besides, people don't want to spent too much
time on thinking. By simplifying a complex issue, you are making it easier
make a decision faster, without too much thought.
want things fast, but we don't have time to study. "The world is
changing so rapisly that by the time we learn something, it has often changed in some
way, shape or form... We want satisfaction, proof that even though life is
moving quickly, we are gaining on it and we are
making a difference."5
Simple ideas from people who have done simple things and achieved great
results make this high-speed race more manageable. They enable you to get
started in small, immediate ways that make a difference, confident that you
will make progress if you take the initiative to
Apply 80/20 Rule
to Your Business
"Because business is wasteful, and
because complexity and waste feed on each other, a simple business will
always be better than a complex business". To succeed in
and transforming your business by applying the
80/20 Principle you need to
demonstrate that simple is beautiful and why. Unless you understand this,
you will never be willing to give up underperforming 80% of your current
business and overheads. "The way to create something great is to create
something simple... Progress requires simplicity; and simplicity requires
ruthlessness," writes Richard Koch.6...
Web, simplicity is a
necessary condition for survival. If your website is difficult to use,
people leave. Keep
your website simple and visitors will use it.
Rapid growth of
Google due to popularity of its ultra-simple interface is a prime
Colin Powell's 18 Leadership Principles
are almost always great simplifiers, who can cut through argument, debate
and doubt, to offer a solution everybody can understand. The result? Clarity
of purpose, credibility of leadership, and
integrity of organization...