"Our goal is to find an outstanding business at a sensible price, not a mediocre business at a bargain price."

 
 

How To Identify an Outstanding Company

 

   

4 Non-financial Investment Criteria

It is simple and understandable.

It has sustainable competitive advantage >>>

It has a consistent operating history.

It has favorable long-term prospects.

 

 

Warren Buffett advice quotes

Ignore convention. Do not follow the crowd. Ignore the market, the crowd, and its fashions. Do your own research and do it thoroughly.

Warren
Buffet

 

 

4 Financial Investment Criteria

Return of equity

"Owner earning" (the share of profits that belongs to investors)

Profit margins

Return on reinvested profits

Warren Buffett's 7 Contrarian Principles

   

Warren Buffett advice quotes

Do not switch holdings frequently. Expect to hold your investments for ever. Do not avoid holding cash.

Warren
Buffet