Innovation:

Innovation Management

Google's Nine Notions of Innovation

What Keeps Google Innovative

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 Vadim Kotelnikov, founder of 1000ventures - personal logo   Kore 10 Tips   One World, One Way, icon, logo 

 

By: Marissa Mayer, Google's Top Manager

 

 

 Learning from Google

Google's 10 Guiding Principles

Google's 10 Golden Rules

Larry Page quotes

 

 

  Innovation is Love

Systemic Innovation: 7 Areas Download PowerPoint presentation, pdf e-book

Value Innovation Download PowerPoint presentation, pdf e-book

 

1-4   5-9

1. Ideas come from everywhere.

"We have this great internal list where people post new ideas and everyone can go on and see them. It's like a voting pool where you can say how good or bad you think an idea is. Those comments lead to new ideas."

2. Share whatever you can.
Every idea, every project, every deadline it's all accessible to everyone on the intranet

"People are blown away by the information you can get on MOMA, our intranet. Because there is so much information shared across the company, employees have insight into what's happening with the business and what's important. We also have people do things like Snippets. Every Monday, all the employees write an email that has five to seven bullet points on what you did the previous week. Being a search company, we take all the emails and make a giant Web page and index them. If you're wondering, 'Who's working on maps?' you can find out. It allows us to share what we know across the whole company, and it reduces duplication."

3. You're brilliant, we're hiring.

Hire not just the best but the most brilliant.

"When I was a grad student at Stanford, I saw that phrase on a flyer for another company in the basement of the computer-science building. It made me stop dead in my tracks and laugh out loud. A couple of months later, I'm working at Google, and the engineers were asked to write job ads for engineers. We had a contest. I put, 'You're brilliant? We're hiring. Come work at Google,' and got eight times the click rate that anyone else got.

Google now has a thousand times as many people as when I started, which is just staggering to me. What's remarkable, though, is what hasn't changed--the types of people who work here and the types of things that they like to work on. It's almost identical to the first 20 or so of us at Google. There is this amazing element to the Culture Download PowerPoint presentation, pdf e-book of wanting to work on big problems that matter, wanting to do great things for the world, believing that we can build a successful business without compromising our standards and values.

If I'm an Entrepreneur Download PowerPoint presentation, pdf e-book and I want to start a Web site, I need a billing system. Oh, there's Google Checkout. I need a mapping function. Oh, there's Google Maps. Okay, I need to monetize. There's Google AdSense, right? I need a user name and password-authentication system. There's Google Accounts. This is just way easier than going out and trying to create all of that from scratch. That's how we're going to stay Innovative Download PowerPoint presentation, pdf e-book. We're going to continue to attract entrepreneurs who say, 'I found an idea, and I can go to Google and have a demo in a month and be launched in six.'"

4. A license to pursue dreams.

Employees get a "free" day a week. Half of new launches come from this 20% time.

"Since around 2000, we let engineers spend 20% of their time working on whatever they want, and we trust that they'll build interesting things. After September 11, one of our researchers, Krishna Bharat, would go to 10 or 15 news sites each day looking for information about the case. And he thought, Why don't I write a program to do this? So Krishna, who's an expert in artificial intelligence, used a Web crawler to cluster articles. He later emailed it around the company. My office mate and I got it, and we were like, 'This isn't just a cool little tool for Krishna. We could add more sources and build this into a great product.' That's how Google News came about. Krishna did not intend to build a product, but he accidentally gave us the idea for one."

5. Innovation, not instant perfection.

Google launches early and often in small beta tests before releasing new features widely... More