Vadim Kotelnikov    

Beta-Testing Case Studies a New Product and Market Learning

Discover Real Market Value of Your Innovation and Its Performance Features

   

Business e-Coach     

  

Value Innovation: Yin-Yang Strategies  Download PowerPoint presentation, pdf e-book

New Product Development: 10 Best Practices Download PowerPoint presentation, pdf e-book

   

4 Aims of Beta-Testing

❶ To get customer feedback from how the product is used and works in the real world.

❷ To do a sanity test

❸ To discover new market opportunities

❹ To buzz market the new product or service

Customer-driven Innovation

7 Practice Tips

Innovation Is Love

10 Commandments of Innovation

Systemic Innovation: 7 Areas

 

Some Tips for Successful New Product Testing

By Paul Sloane2

  • Analyze but not for long. Think through the idea, plan it and then launch it. Do not undertake massive surveys and market studies. They can be misleading, and the market is changing rapidly. Do not fall into the 'paralysis by analysis' trap where nothing is done for months except studies and spreadsheets... More

Freedom To Fail

Noble Failure

 

  

 

Rapid Experimentation and Beta Testing

Alpha- and Beta-Testing in Innovation Management

A Method for Rapid Experimentation

 

Innovation

Innovation Management    Product Innovation

Radical Innovation    Radical vs. Incremental Innovation

 

New Product Development

New-to-the world Product Development

New Product Design    Prototyping

New Market Learning Methods

 

Innovation Process

Innovation vs. Operations

Innovation Project Management: 2 Approaches

Fuzzy Front End    Fuzzy Logic

Guiding Structure    Improvisation

Simulation Games >> Benefits

 

High-Growth Business Development

Prototype Stage

Indiaco's Milestone Program

10 Characteristics of the Most Successful Companies

 

Lessons from Winners

Beta Testing a New Product

IDEO a World Leading Product Design Company

P&G: Using Internet as a Customer Listening Device

Alpha Testing and Beta Testing

Alpha testing is done using white box testing techniques in a lab type environment before a product is made available to the general public.

The next phase of testing, known as Beta testing, includes a limited group of users outside of the company... More

 

 

Turning Ideas into Reality

An experimental hands-on try-it-out approach is invaluable to innovation.

The Jazz of Innovation  Download PowerPoint presentation, pdf e-book

The Jazz of Innovation: 11 Guiding Principles

The Virtuous Circle of Experimentation

Loose-Tight Leadership

You never know the real value of your invention until you test market it. Rapid prototyping is about building and testing new things fast. It helps you jump past endless analysis to quickly obtain a valuable feedback.

"Before there is a prototype, the ideas exists in abstract form only," writes Paul Sloane.2 "It is described in words and leaves scope for misunderstanding. It is hard for the originator to convey exactly what he or she has in mind, and it is easy for people to get hold of the wrong end of the stick. Once the prototype exists then people can see and touch and feel the idea. Comments for improvement will flow thick and fast. Whether the prototype is a model in cardboard and string or a software application consisting of a few skeleton screens with nothing behind them, it presents a framework for refinement and extension of the idea."

Discovering New Customer Values

Prototyping provides an opportunity for interaction with and learning from potential customers. Apart from evaluating the key benefits that your new technology or product promises, you get an access to the user's experience with any other aspects of the innovation that they see as valuable, which you and your project team may not have expected or imagined. 

Success Stories Best Business Practices Business e-Coach

I invented inspirational Business e-Coach in 2001 and, by now, have won customers in over 130 countries. Though I understand my target market well enough, I keep launching every new mini-course as a prototype to test the market. I start with developing and releasing a free micro-course  to analyze the market feedback. I experiment with everything: content, style, title, differentiation, creative marketing approaches. Having discovered the optimum combination of ingredients of success, I create and launch a full-scale show.  >>>

e-Coach: 10 Success Lessons

Success Stories Best Business Practices Microsoft's Sway

Microsoft used online suggestion system to improve the functionality of their innovative presentation application named Sway. Participants of the beta-testing stage of Sway development were able to submit their feedback via UserVoice.  Their input made a difference. Microsoft  implemented many user suggestions. For example, Sway users were enabled to import PDF files directly into Sway, as well as reorder sections more easily.  >>>

How To Create Greater Value Online

Learning About the Markets for New-To-The-World Products

"No one tests the depth of a river with both feet." ~ Ashanti proverb

Radical innovators generally have only the outlines of a very big picture and, compared with incremental innovators, must operate in the dark, since customers seldom have a context for understanding the product or its capabilities. Neither the final new-to-the world product, nor its applications can be described reliably. As exploratory questions are most important for market learning, traditional market research methods designed to answer traditional market research questions are used infrequently in radical innovation projects. To do a better job of learning about markets for radical innovations, some alternative approaches, including early prototyping, should be practiced.5... More

Success Stories Best Business Practices Google's 9 Notions of Innovation

We "prefer to have something working at the end of the day, something to refine and improve the next day. That's what we do: our 'launch early and often' strategy. The hardest part about indoctrinating people into our culture is when engineers show me a prototype and I'm like, 'Great, let's go!' They'll say, 'Oh, no, it's not ready. It's not up to Google standards. This doesn't look like a Google product yet.' They want to castle-build and do all these other features and make it all perfect. I tell them, 'The Googly thing is to launch it early on Google Labs and then iterate, learning what the market wants--and making it great.' The beauty of experimenting in this way is that you never get too far from what the market wants. The market pulls you back," says Marissa Mayer, a Google's Top Manager... More

Google: 10 Success Lessons

Test Marketing Your New Products or Service

Test marketing is a great way to check out if your business idea is sound. It can help to tell you if there is a market for your products, energize you inspire new ideas... More

 

 

References:

  1. The Art of Innovation, Tom Kelley

  2. The Leader's Guide To Lateral Thinking, Paul Sloane

  3. Driving Growth Through Innovation, Robert B. Tucker

  4. Managing New Products, Thomas D. Kuczmarski

  5. Radical Innovation, Harvard Business School