New Product Development:


Alpha-Testing and Beta-Testing in Innovation Management

Test Marketing a New Product To Discover Its Real Market Value and Performance Features

Vadim Kotelnikov personal logo Vadim Kotelnikov

Founder, Ten3 Business e-Coach Inspiration and Innovation Unlimited!



New Product Development Alpha-Testing and Beta Testing ROLL-OUT Stage of High-Growth Business Development Rapid Experimentation and Beta-Testing Beta-Testing a New Product Customer Feedback Beta-Testing, Alpha Testing - New Product Dvelopment and Market Learning

The Twin Aims of Beta-Testing

  1. To get customer feedback from how the product is used and works in the real world.

  2. To do a sanity test

Customer-driven Innovation

7 Practice Tips

Innovation Is Love


Rapid Experimentation and Beta Testing

Beta-Testing a New Product

Tips for Successful New Product Testing

A Method for Rapid Experimentation

New Market Learning Methods

Test Marketing Your Product or Service


Innovation Is Love

10 Commandments of Innovation

Innovation Management

Product Innovation

Radical Innovation

Radical vs. Incremental Innovation

New Product Development

10 Best Practices of New Product Development

New-to-the world Product Development

Fuzzy Front End

New Product Design


Case Studies

IDEO – a World Leading Product Design Company

P&G: Using Internet as a Customer Listening Device

Alpha Testing and Beta Testing

Alpha testing is done using white box testing techniques in a lab type environment before a product is made available to the general public. White box testing is followed by grey box and black box techniques that focus on simulating real users and carrying out tasks and operations that a typical user might perform.

The next phase of testing, known as Beta testing, includes a limited group of users outside of the company. The twin aims of the Beta test are to do a sanity check and to get customer feedback from how the product is used and works in the real world. The types of techniques used during a public Beta test are typically restricted to Black box techniques because the general public does not have inside knowledge of the product under test, especially the software part of it.

Many enthusiasts are often eager to take part in Beta testing, as it can give them the opportunity to see and use products before their public release. Many companies use Beta testing as a creative marketing strategy to generate buzz about their new product.

Eye-opening Benefits of Beta Testing

Market forecasts for any radically new product or technology are sure to be wrong. You should expect a lot of surprises. Your invention and its applications will unfold in ways that nobody can imagine, and a great product you will finally release will differ dramatically from your original idea.

So, instead of gathering and analyzing more and more technology or market data, explore and pursue opportunities through a practice of “probe and learn” with early prototypes.

 Case in Point is a new-generation radically innovative value-added social network with a new vertical dimension. This paradise for creative achievers is not just about facilitating communication. It helps its members grow and shine

The two specific features of Fun4Biz are the world-leading inspirational Ten3 Business e-Coach and  Entrepreneurial Creativity Contests.

During the beta-testing phase, new revolutionary features were added to  They include a breakthrough Fun4 Suggestion System and an amazing instant Talent Search service for innovation- or continuous-improvement-focused teams. Invention and development of these two great features was inspired by experimentations with the beta-version of Fun4Biz and new insights gained thanks to market feedback.

 Case in Point  Google

Google is the Internet’s number one search engine today. What is the reason for their remarkable success? It’s beta testing and market learning. They launched a less than perfect service into the market place to get market feedback. Feedback is the answer to dominating a market. It also makes great business sense. Other search engine companies were trying to perfect a product by themselves separate from their target market as Google was continuously and rapidly upgrading their original beta version in close cooperation with customers. They knew that the target market never lies... More



  1. The Art of Innovation, Tom Kelley

  2. The Leader's Guide To Lateral Thinking," Paul Sloane

  3. Driving Growth Through Innovation, Robert B. Tucker

  4. Managing New Products, Thomas D. Kuczmarski

  5. Radical Innovation, Harvard Business School

  6. Making the Most of Your Startup's Beta Testing Process, Audrey Watters