Product Innovation:

New Product Development

New Product Development (NPD): Best Practices

10 Characteristics of the Most Successful Companies


Vadim Kotelnikov personal logo Vadim Kotelnikov

Founder, Ten3 Business e-Coach Inspiration and Innovation Unlimited!



  1. Market innovators, develop new market segments

  2. Top management supports product innovation and new product development consistently and effectively

Customer Focus

  1. Love your customers, practice customer-focused innovation; conduct customer need identification research

  2. Solicit customer input prior to product idea generation

  3. Observe prospective customers to discover their hidden needs

  4. Involve customers as partners in the process of new product development

Innovation Process

  1. Establish a jazz-like innovation process

  2. Practice loose-tight leadership style; use effective inventive thinking and fast idea assessment techniques

  3. Encourage risk taking as noble failures are stepping stones to success

  4. Start small, build prototypes, test market their new product, learn from customer feedback, and adapt

New Product Development (NPD)

Product Innovation

New-to-the-World Product Development

Trend Spotting Tips

Advanced Systematic Inventive Thinking (ASIT) Technique

6 ASIT Thinking Tools

Critical Milestones

Managing Innovation by Cross-functional Teams

NPD by Cross-functional Teams: Recommendations

New Product Design


10 Steps to Turning Your Ideas / Inventions into Big Cash Wealth

Test Marketing Your Product or Service

Customer Feedback

Rapid Experimentation and Beta Testing

Tips for Successful New Product Testing

Alpha Testing and Beta Testing in Innovation Management

Beta-Testing a New Product and Market Learning

New Market Learning Methods

Systemic Innovation

Creative Marketing

Innovation Strategy

Diversification Strategies

Venture Strategies

Radical Innovation

Innovation Portfolio

The Role of Intellectual Property Rights (IPR)

The Jazz of Innovation

11 Practice Tips

Creativity Management

Creative Chaos Environment

The Fun Factor

Case Studies

Quantum: Cross-functional Innovation Teams

Harley-Davidson: Using Cross-functional Teams

IDEO a World Leading Product Design Company

Apple's New Business Models

GE Digital X-Ray Project