❶  Be a market innovator, develop new market segments and create new market niches.

❷  Play strategic simulation games, such as Innovation Football and Innovation Chess, to strengthen your business strategies, business models Download PowerPoint presentation, pdf e-book and innovation teams>>>

❸  Top management supports product innovation and new product development consistently and effectively.

Customer Focus

❹  Love your customers Download PowerPoint presentation, pdf e-book, practice customer-focused innovation. Do conduct customer need identification research, but focus on creating new or higher desires. Solicit customer input prior to product idea generation.

❺  Observe prospective customers to discover their hidden wants.

❻  Involve customers as partners and co-innovators in the process of new product development.

Innovation Process

❼  Establish a jazz-like innovation process Download PowerPoint presentation, pdf e-book ‒ provide a guiding structure and encourage improvisation.

❽  Establish guiding principles and encourage risk taking, treat noble failures as stepping stones to success.

❾  Practice loose-tight leadership style; use effective inventive thinking and fast idea assessment techniques.

❿  Start small, build prototypes, test market their new product, learn from market feedback, and adapt. 



  10 Rules for Building a High-growth Business


The Jazz of Innovation: 11 Guiding Principles Download PowerPoint presentation, pdf e-book

Systemic Innovation: 7 Areas  Download PowerPoint presentation, pdf e-book


Value Innovation  Download PowerPoint presentation, pdf e-book