Innovation Strategy:

Product Innovation

New Product Development (NPD)

Driving Growth through via Product Innovation

Vadim Kotelnikov personal logo Vadim Kotelnikov

Founder, Ten3 Business e-Coach Inspiration and Innovation Unlimited!

Author of Smart & Fast mini-courses  New Product Fast! ,  The Jazz of Innovation  and   Systemic Innovation



"We will make our product obsolete before our customers do so." ~ Sony

More Innovation Quotes


New-to-the-World Product Development Product Innovation Ten3 Business e-Coach: why, what, and how Knowing Your Customer Radical Innovation vs. Incremental Innovation New Product Development Product Innovation: New Product Development and New Product Types


Why New Products Fail?

  • Invention, not customers and their needs, come first; research capabilities are used  to come up with unique products, instead of creating unique customer value... More

8 Best Practices of Successful Companies

  • Introduce new products faster that the competition... More

10 Commandments of Innovation

6 Innovation Practice Tips


The Jazz of Innovation

11 Practice Tips

Tips for Forcing Combinations

By Paul Sloane

  • Look for combinations between your organization and every other organization you come across. How could you collaborate with company XYZ to deliver a radical new offering to clients?... More

6 Powerful ASIT Inventive Thinking Techniques

By: Roni Horowitz

  1. Sacrifice: Remove an important part of your product and try to find a new value for the invalid product... More

Main Subjects for Suggestions in Japanese Companies

  • Ideas for new products... More


New Product Development (NPD)

10 Characteristics of the Most Successful Companies

Strategic Innovation

7 Dimensions

  • Consumer / Customer Insight understanding articulated and unarticulated needs... More



Canon Production System (CPS)

Waste Categories and 9 Wastes To Be Eliminated

New-product run-up

Making a slow start in stabilizing the production of a new product... More

Keeping Eyes Open for Inspiration


  • Develop empathy for diversified consumers' needs, even if those consumers are very different from yourself, if you want to anticipate their interests and needs. The best products embrace people's differences... More




Product / Service Innovation

Product/service innovation is the result of bringing to life a new way to solve the customer's problem that benefit both the customer and the sponsoring company.3 "New product innovation is where the source of growth and prosperity is. It is also now possible, with the range of new product innovation metrics tools available, to measure new product innovation much more precisely and intelligently."4

Create Customer Value: 10 Lessons from Matsushita

Steve Jobs' 12 Rules of Success

  1. Innovate. Innovation distinguishes a leader from a follower. Say no to 1,000 things make sure you don't get on the wrong track or try to do too much. Concentrate on really important creations and radical innovation. Hire people who want to make the best things in the world. You need a very product-oriented culture, even in a technology company. Lots of companies have tons of great engineers and smart people. But ultimately, there needs to be some gravitational force that pulls it all together... More

Innovation-friendly Organization

4 Entrepreneurial Strategies

By: Peter Drucker

  • Changing the economic characteristics of the product, a market, or an industry by creating utility, or pricing, or adaptation to the customer's social and economic reality, or delivering what represents true value to the customer.... More


Brainstorming is not just a valuable creative tool at the fuzzy front end of projects. It's also "a pervasive cultural influence for making sure that individuals don't waste too much energy spinning their wheels on a tough problem when the collective wisdom of the team can get them "unstuck" in less than an hour."4... More


"Quick prototyping is about acting before you've got the answers, about taking chances, stumbling a little, but then making it right. Living, moving prototypes can help shape your ideas. When you're creating something new to the world, you can't look over your shoulder to see what your competitors are doing; you have to find another source of inspiration," says Tom Kelly1 from IDEO... More

The Jazz of Innovation

The Art of Innovation: 9 Truths

By: Guy Kawasaki

  • Jump to the next curve. Too many companies duke it out on the same curve. If they were daisy wheel printer companies, they think innovation means adding Helvetica in 24 points. Instead, they should invent laser printing. True innovation happens when a company jumps to the next curve or better still, invents the next curve, so set your goals high... More

Innovation Portfolio

The innovation portfolio provides visibility that allows your firm pace the introduction of new products and services. You should balance the introduction of revolutionary products with incremental improvements in others so as to maintain a steady flow. By having a comprehensive view of your initiatives over time, you can avoid either overwhelming or underwhelming the marketplace... More

3 Strategies of Market Leaders

 Case in Point  Intel

Intel uses the innovation portfolio approach to adjust the rate at which they introduce new microprocessors based on the margins they can get for the existing products. "Their portfolio provides visibility across products and product generations, enabling them to maximize the profits they reap from each other."5

Strategy Innovation

Product innovation always involves treading into uncertain waters. All that enterprise strategy can do is give you a good starting point. From there, you must experiment, learn, and adapt... More

DOs and DON'Ts of a Successful Innovator

By: Peter Drucker

DOs: Start small try to do one specific thing...

DON'Ts: Don't undershoot, or you will simply create an opportunity for competition... More

 Case in Point  Benefits of BPM

The payoffs of process mastery can be breathtaking. Costs melt away, quality goes through the roof, and time spans shrink to a fraction of what they were. In 1999 Hammer and Company surveyed dozens of companies that had adopted the process approach to work and business.

  • In product development, the percentage of successful launches rose by 30% to 50%

  • The time required to bring a new product to market was shortened by 50% to 75%... More

Using Cross-Functional Teams

Successful innovation requires a seamless integration of all elements in the product development process. Firms which are successful in realizing the full returns from their technologies and innovations are able to match their technological developments with complementary expertise in other areas of their business, such as manufacturing, distribution, human resources, marketing, and customer relationships. To lead these expertise development efforts, cross-functional teams, either formal or informal, need to be formed. These teams can also find new businesses in white spaces between existing business units... More

New Product Development: the 4 Main Sub-processes...

Most Common Reasons Behind a Failing New Product...

8 Best Practices of Successful Companies...

Strategic Innovation: Product Roadmap...

Recommendations to Top Executives...

An Ideal New Product Environment...

Developing New Products: Six Powerful Thinking Tools...

Critical Milestones...

Research as Vital Ingredient...

Project Portfolio Management...

The BCG Growth-Share Matrix...

Diversification Strategies...

New Product Design...

New Product Metrics...

Effective IT Organization To Support NPD...

10 Steps To Turning Your Ideas/Inventions Into Big Cash Wealth...

Some Approaches Favoring Systemic Innovation...

Test Market Your Product...

Strategy for Lean Production...

Sample Exclusive Patent License Agreement

 Case in Point  New Product Performance Problems...

 Case in Point  The Need for Strategy Innovation...

 Case in Point  IDEO...

 Case in Point  Procter & Gamble...

 Case in Point  Google: Beta-testing...

 Case in Point  Harley-Davidson: Using Cross-functional Teams...

 Case in Point  DEGAP Tool: Thinking in Three Dimensions...

 Case in Point  Fun4Biz...

 Case in Point  Apple...

 Case in Point  VVV...





New Product Fast!


  1. The European Commission's March 2003 Communication on Innovation Policy

  2. "Best Practices: Building Your Business with Customer-Focused Solutions", Arthur Andersen

  3. Driving Growth Through Innovation, Robert B. Tucker

  4. "Managing New Products", Thomas D. Kuczmarski

  5. Relentless Growth, Christopher Meyer

  6. The Art of Innovation, Tom Kelley

  7. "Using Information Technology to Support New Product Development", Andrew Herdan

  8. "Strategy, Execution, Innovation," Vijay Govindarajan and Chris Trimble

  9. "AwakenTheAuthorWithin,"Glenn Dietzel

  10. ASIT Advanced Systematic Inventive Thinking, Roni Horowitz

  11. The Open Innovation Marketplace, Alpheus Bingham, Dwayne Spradlin

Funny Inventive Designs