Business Incubators
Startup
Milestone Chart
New Product Development
Critical Milestones
Vadim Kotelnikov
New-To-The-World Product Development
This milestone programme was developed for the private business incubator Indiaco, India I used to be a Board member of. The critical milestones provide a roadmap to customer value creation and selling success.
Why New Products Fail
① Business problems
② Customer requirement
③ Business opportunity
④ Target application
⑤ Technology requirements
⑥ Product capabilities
① Competitive landscape
② Industry trends
③ Market size & growth
④ Target vertical markets
⑤ Target customers
⑥ Channels
⑦ Potential partners
⑧ Value proposition
① Product positioning
② Competitive strategies
③ Pricing
④ Marketing plan
⑤ Sales strategy
⑥ PR messaging
⑦ Sales tools
⑧ Sales infrastructure
⑨ Lead tracking system
⑩ Customer support
① Establish partners
② Establish channels
③ Identify sales leads
④ Engage with prospects
⑤ Close customers
⑥ Secure reference accounts
⑦ Complete product rollout
Ваш обозреватель не поддерживает встроенные рамки или он не настроен на их отображение.