Goals, Objectives, and Areas of PR
Goals and Objectives:
begins with identifying your
and stating your
objectives. What are the goals and objectives behind your public
relations strategy and can they be measured and quantified?
Customer Success 360
Each of these Areas may reflect the
goals your public relations campaign may seek to accomplish.
Focus on Emotional Drivers
Promoting a better and more attractive
understanding of the organization with internal and external
Communicating with key individuals to
influence legislation and regulation.
Advising decision makers within the
organization regarding the public's perception and advising actions
to be taken to change negative opinions.
Social Media Marketing:
Public Relations involves a variety of programs
designed to maintain or enhance a company's image and the products and services
it offers. Successful implementation of an effective public relations strategy
can be a critical component to a
A public relations (PR) strategy may play a key
role in an organization's promotional strategy. A planned approach to leveraging
public relations opportunities can be just as important as
Public relations is one of the most effective methods to communicate and relate
to the market. It is powerful and, once things are in motion, it is the most
cost effective of all promotional activities. In some cases, it is free.
The success of well executed PR plans can be seen
through several organizations that have made it a central focus of their
promotional strategy. Paul Newman's Salad Dressing, The Body Shop, and Ben &
Jerry's Ice Cream have positioned their organizations through effective PR
strategies. Intel, Sprint and Microsoft have leveraged public relations to
introduce and promote new products and services.
Similar to the foundational goals of marketing,
effective public relations seeks to communicate information to:
products and services.
Reposition a product or service.
Create or increase interest in a product, service, or
specific target groups.
Defend products or services that have suffered from negative press or
Enhance the firm's overall image.
The objective of an effective public relations strategy is to generate
revenue through greater awareness and information for the
products and services an organization offers.