A marketing plan is typically designed to establish a framework for management
to use as they pursue the marketing and sales objectives. It should be built on
the results of your market research,
customer insight, and the specific
of your product
WOW Principle and 7 Features
Social Media Marketing:
In general, a marketing plan is a shorter form of a
business plan that has a limited scope and marketing emphasis.
Similar to any other business document, it is not only important for the
marketing plan to have the right content, but it must also be presented in a way
that is informative and maintains the reader's interest.
Customer Success 360
Customer Value Creation:
Creating Sustainable Profits:
9 Questions To Answer
Create Customer Value:
10 Lessons from Konosuke Matsushita
Every marketing plan has to fit the needs and situation. Even so, there are
standard components you just can't do without. A marketing plan should always
have a situation analysis, marketing strategy,
sales forecast, and expense budget...