Trend Spotting Tips Tom Kelley IDEO   ① Search Constantly Browse, constantly search for new ideas and inspiration: make constant browsing of journals, books, newspapers and Internet your habit and an integral part of your corporate culture. Browse the aisles at your favorite bookstore and make a practice of looking at sections you've never checked out before.     You'd be surprised at how much you can learn about the latest trends by scanning titles and book jackets.   Trend Watching Anticipation Skills       "You’ve got to worry about what’s coming up to stay ahead of the curve." ~ Philip H. Knight, Founder of Nike       Example of a New Trend AI Optimization (AIO) has emerged a powerful market-dominance business strategy and has replaced SEO as #1 digital-marketing tool.   Slides   Digital Marketing   Notes The history of discovery is full of creative serendipity. Tom Kelley IDEO   ② Look Wider Don't focus too much on your competitors – spend as much time learn from noncompetitive industries as well. Knowing the start of the art or the soon-to-be state of the art in one industry can give you a jump in your chosen field.   Digital Marketing Trends Packaging Design Trends Futures-Thinking Questions     ③ Observe People Observe customers and noncustomers, especially enthusiasts.   Innovation Product Design     ④ Build Bridges Build bridges from one department to another, from your company to your prospective customers, and ultimately from the present to the future.   Build Synergies Anticipate Change PTASAS Model     Develop HIGHERsight Insight focuses on here-and-now. Highersight focuses on the future. Develop Highersight to be able to see higher and farther, anticipate better, and understand that others can't.     ⑤ Make Ideation a Habit Live innovation: get involved in many innovative projects to acquire a unique perspective on the future, get a sense of the holistic nature of change, and learn how things evolve.   Innovation is Love InnoBall KoRe Innovative Thinking Tools     ⑥ Brainstorm Constantly Brainstorm like crazy.   Brainstorming 10 Rules   Noticing that something is broken is an essential prerequisite for coming up with a creative solution to fix it. Tom Kelley IDEO The surest way to spot trends and anticipate the future is to create them. VadiK Inventor Author Founder   Teaser 3-minute introduction to the unique KoRe course Trend Creation Competencies   Slides   Trend Creation Competencies   Notes