This is a trend that has been forming
for many years, and is not likely to go anywhere anytime soon.
Climate change is recognized as one of the major challenges of the
next century, and packaging that isn’t
ecologically responsible is
bound to get attention for all the wrong reasons.
Brands will do
everything to make their packaging as
sustainable as possible, and
make it known too. We could also see more organic materials being
used, or materials that mimic them.
We can even expect certain brands to
ditch packaging all together. We’ve already seen these with products
like Lush’s line of shampoo bars, which makes the product itself
attractive enough to not need packaging.
This will also force designers to find
ways to do more with less. They will need to be able to make simple
materials like recyclable cardboard and other flat surfaces pop
without using excessive material. Either way, the use of
non-recyclable plastics will be a no-no, and something brands will
need to give special attention to in the next coming year.